At a Glance
- Tasks: Create engaging marketing content and support campaigns that elevate brand visibility.
- Company: Fast-growing media group redefining brand connections with local audiences.
- Benefits: Hybrid work model, creative environment, and opportunities for professional growth.
- Other info: Join a collaborative team and thrive in a fast-paced, ambitious culture.
- Why this job: Shape compelling stories and make a real impact in a dynamic media landscape.
- Qualifications: 2+ years in B2B or media marketing with strong content creation skills.
The predicted salary is between 28800 - 48000 £ per year.
Propel is partnering with a national media group that’s redefining how brands connect with local audiences. From radio and outdoor to digital and live experiences, they create campaigns that move people and drive results. With ambitious growth targets and a renewed commercial focus, they’re now looking for a Content Marketing Manager to shape how their Local Sales team tells its story, creating the collateral, insights, and partnerships that empower sales teams and elevate brand impact.
What you’ll be doing:
- Content, Collateral & Enablement (40%)
- Create and manage marketing collateral, decks, and sales content, from sector insights and seasonal campaigns to data-led stories built around audience behaviour and commercial trends.
- Keep internal platforms (e.g. Showpad) up to date with the latest product materials, RAJAR figures, and campaign case studies.
- Expand into thought-leadership and whitepapers, building a central knowledge hub for the Local Sales team.
- Partnerships & Campaign Support (30%)
- Support key marketing partnerships and trade events, creating materials, toolkits, and messaging that amplify brand visibility.
- Collaborate with the wider marketing and digital teams to ensure offline activations and online campaigns work seamlessly together.
- Contribute to co-marketing initiatives and webinars that showcase expertise and generate leads.
- Insights & Strategy (20%)
- Blend commercial data, audience research, and market insights into compelling stories for advertisers.
- Translate performance and market data into simple, actionable recommendations for sales and marketing teams.
- Identify new sector opportunities through regular market analysis.
- Collaboration & Culture (10%)
- Work closely with colleagues across Marketing, CRM, and Sales to deliver joined-up campaigns.
- Bring pace, positivity, and pragmatism to a fast-moving, high-growth environment.
What they’re looking for:
- 2+ years’ experience in B2B or media marketing, ideally within a fast-paced or high-growth environment.
- Strong content creation skills, from writing and storytelling to building polished decks and campaign collateral.
- Confident using platforms like Showpad (or similar), and comfortable managing sales enablement content.
- Excellent relationship-builder, able to partner cross-functionally and influence stakeholders.
- Commercially minded, organised, and proactive someone who takes ownership and gets things done.
- Agency experience or exposure to varied sectors would be a plus.
Location: Manchester-based | Hybrid (3 days per week in office)
A brilliant opportunity to join a creative, ambitious media business, shaping how a household-name brand tells its story to the market, and building the content engine that powers its next chapter of growth.
Marketing Content Manager in Manchester employer: Propel
Join a dynamic and innovative media group in Manchester, where creativity meets ambition. As a Content Marketing Manager, you'll thrive in a collaborative work culture that values your insights and fosters professional growth, all while enjoying the flexibility of a hybrid working model. With a focus on impactful storytelling and brand visibility, this role offers you the chance to make a meaningful contribution to exciting campaigns that resonate with local audiences.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Content Manager in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Propel and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Propel are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Propel on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Propel. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Content Manager in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Propel. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Propel:Show us that you’ve done your homework! In your application, briefly mention what you admire about Propel’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Propel
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Propel will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Propel, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
