At a Glance
- Tasks: Lead paid social campaigns on Meta and TikTok to drive customer acquisition.
- Company: Dynamic consumer fintech with a focus on innovation and growth.
- Benefits: Up to £82,500 salary, hybrid working, and creative freedom.
- Other info: Opportunity to mentor junior marketers and collaborate with design teams.
- Why this job: Shape the future of paid social marketing in a thriving fintech environment.
- Qualifications: 7+ years in performance marketing with expertise in paid social.
The predicted salary is between 63000 - 77000 £ per year.
Consumer Fintech | Up to £82,500 | London Hybrid
I’m working with a growing consumer fintech that’s looking for a Senior Paid Social Manager to help bring in more customers across its website and app.
You’ll have a multi-million-pound annual budget, an in-house design team to work with and the freedom to decide where to put the next pound of spend.
It’s a hands‑on role with room to shape how the business uses paid social.
If you enjoy getting into the accounts, figuring out why something worked and deciding what to try next, there’s plenty to get stuck into.
- Day to day
- Run Meta and Tik Tok campaigns and decide how to split spend based on what’s bringing in valuable customers.
- Work with designers to turn campaign results into ideas for the next round of ads.
- Give new platforms a proper test and build the case for more investment where the results justify it.
- Work with product teams to spot where customers drop off between seeing an ad and signing up, then test ways to improve conversion.
- Keep an eye on what it costs to acquire customers, the value they bring and how quickly the spend pays back.
- Help junior marketers develop their paid social skills and bring in external support where it makes sense.
About you
- You have 7+ years in performance marketing, with paid social as your strongest area.
- You’ve personally run campaigns on Meta and Tik Tok, managed sizeable budgets and can talk through what happened when you increased spend.
- You know how to brief creative, design a test and use the results to decide what to make next.
- You’re comfortable working with product teams and can explain where you’d focus to improve acquisition.
- You’ve driven customer acquisition on web, and experience running app campaigns would be a real plus.
- What you’ll get
- Up to £82,500 base salary.
- Hybrid working with two days a week in the London office.
- A sizeable budget and the freedom to put your own ideas into practice.
Senior Paid Social Manager - Consumer Fintech in London employer: Propel
Join a dynamic and innovative team as a Project Management Office (PMO) Officer, where your expertise in vendor and contract management will be valued in a collaborative and high-performing environment. With a focus on employee growth and development, we offer flexible working arrangements, including remote work with occasional days in London, ensuring a healthy work-life balance. Our commitment to fostering a culture of excellence and continuous improvement makes us an exceptional employer for those seeking meaningful and rewarding opportunities in the finance and IT sectors.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Social Manager - Consumer Fintech in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Propel and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Propel are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Propel on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Propel. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Paid Social Manager - Consumer Fintech in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Propel. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Propel:Show us that you’ve done your homework! In your application, briefly mention what you admire about Propel’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Propel
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Propel will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Propel, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
