Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead exciting CRM campaigns and shape customer journeys in a dynamic fintech environment.
- Company: Join a top-rated fintech scaleup transforming how people spend abroad.
- Benefits: Enjoy hybrid working, competitive salary, equity options, and mentorship from industry experts.
- Why this job: Take ownership of CRM strategy and make a real impact on customer engagement.
- Qualifications: 2+ years in CRM or lifecycle marketing with strong campaign-building skills.
- Other info: Clear progression path to CRM Manager as the team expands.
The predicted salary is between 36000 - 60000 £ per year.
We're hiring on behalf of one of the UK's most exciting fintech scaleups. This is the next big step for someone already working in CRM who's ready to move up, take ownership, and be seen as the right hand to the Head of Marketing. Since launch in 2020, this mobile-first fintech has transformed how people spend abroad. Now they are voted as No1 by consumers in their space and CRM is at the heart of their growth plans.
The Opportunity
This isn't a "build campaigns and report back" role. You'll own the CRM & retention engine day-to-day, be trusted to make decisions, and have a clear line of progression into CRM Manager as the team grows. You'll work directly with the Head of Marketing, who has a CRM background and wants someone proactive, curious, and hungry to shape strategy not just execute it.
What You'll Do
- Lead lifecycle campaigns across email, push, and in-app to drive card usage and retention.
- Own segmentation and automation in Braze building smarter journeys that move customers from sign-up to loyal advocates.
- Partner with major brands to craft loyalty CRM strategies and optimise campaigns at scale.
- Reinvigorate social channels and tie them into CRM activity for consistent, on-brand customer comms.
- Experiment and optimise: test creative, messaging, and journeys, learn fast, and apply insights.
About You
- 2+ years in CRM or lifecycle marketing (you might be a CRM Exec today, ready to step up).
- Hands-on with building and optimising campaigns.
- Comfortable with segmentation, automation, and ideally tools like Braze (or similar).
- Curious, proactive, and confident in bringing ideas forward.
- A strong copywriter who knows how to engage app users.
Bonus Points
- If you have worked in a mobile 1st business or a consumer focused startup/scaleup.
Why Join?
- A fintech scaleup with momentum and household-name partners.
- Real ownership not just executing briefs, but shaping strategy.
- Clear progression path into CRM Manager as the team grows.
- Work directly with an experienced Head of Marketing, with a background in CRM who will mentor you.
- Hybrid working (4 days in office, 1 WFH Friday).
- Salary + Equity.
If you are looking for a role where you can go from "support CRM" to "take charge of lifecycle, own campaigns, learn strategy, and grow into management," this is spot on for you!
Role Details
- Seniority level: Associate
- Employment type: Full-time
- Job function: Marketing
Senior CRM Executive - B2C Fintech in London employer: Propel
Contact Detail:
Propel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Executive - B2C Fintech in London
✨Tip Number 1
Network like a pro! Reach out to people in the fintech space, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! If you've got experience with CRM tools like Braze, make sure to highlight that in conversations. Share specific examples of campaigns you've led or optimised to demonstrate your hands-on expertise.
✨Tip Number 3
Be proactive! When you get the chance to speak with potential employers, come prepared with ideas on how you could improve their CRM strategies. This shows you're not just looking to follow orders but are ready to take ownership.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. It’s a great way to ensure your application gets the attention it deserves and shows your enthusiasm for the role.
We think you need these skills to ace Senior CRM Executive - B2C Fintech in London
Some tips for your application 🫡
Show Your Passion for CRM: When writing your application, let your enthusiasm for CRM shine through! Share specific examples of campaigns you've worked on and how they made an impact. We want to see that you're not just ticking boxes but genuinely excited about shaping strategies.
Tailor Your CV and Cover Letter: Make sure your CV and cover letter are tailored to the role. Highlight your experience with tools like Braze and any hands-on campaign work. We love seeing candidates who take the time to connect their skills with what we're looking for!
Be Proactive in Your Approach: In your application, demonstrate your proactive nature. Mention any innovative ideas you have for CRM strategies or how you've optimised campaigns in the past. We’re looking for someone who’s ready to take ownership and bring fresh ideas to the table!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our exciting fintech journey!
How to prepare for a job interview at Propel
✨Know Your CRM Stuff
Make sure you brush up on your CRM knowledge, especially around lifecycle marketing and tools like Braze. Be ready to discuss specific campaigns you've worked on and how you've optimised them. This role is all about ownership, so show that you can take charge!
✨Show Your Proactive Side
This company is looking for someone curious and proactive. Prepare examples of how you've brought ideas forward in past roles. Think about times when you’ve shaped strategy rather than just executed it. They want to see your hunger to innovate!
✨Engage with Your Copywriting Skills
As a strong copywriter, you’ll need to demonstrate your ability to engage app users. Bring along samples of your work or be ready to discuss how you’ve crafted messaging that resonates with customers. This will highlight your fit for the role.
✨Be Ready to Experiment
The role involves testing and optimising campaigns, so come prepared to talk about your approach to experimentation. Share insights from past experiences where you’ve tested creative or messaging and how you applied those learnings to improve results.
