At a Glance
- Tasks: Own TikTok Shop marketing strategy, manage a team, and drive views and sales.
- Company: Fast-growing consumer start-up with a dynamic and collaborative culture.
- Benefits: Competitive salary, clear KPIs, and a supportive team environment.
- Other info: Join a flat-structured team in Central London, working 4 days a week in the office.
- Why this job: Take ownership of a thriving function and make a real impact in a vibrant market.
- Qualifications: Experience in TikTok Shop or influencer marketing is a plus; strong self-management skills required.
The predicted salary is between 40000 - 40000 £ per year.
TikTok Shop Marketing Specialist
Central London | 4 days in office
I'm working with one of the UK's fastest-growing consumer start-ups – a brand that has built serious commercial traction through TikTok Shop and is now looking for someone to own that function for a specific region. They're not looking for someone to maintain what's already working. They want someone to take real ownership of it, push it further, and keep finding the next opportunity.
The strategy is proven and it's delivering. You'd be inheriting a system that works – but this is not a hands‑off role. You'll be responsible for hitting ambitious view and revenue targets for your region (UK, EU or North America), managing a small team of junior assistants who handle the operational side, and bringing fresh ideas every single month. The expectation is that you're constantly analysing, challenging and testing – not just running the existing playbook on repeat.
This will suit you if:
- You want real ownership of a live, revenue‑generating function with clear KPIs to go after
- You're commercially minded – you understand that views need to convert and you care about both
- You're a strong self‑manager who can be thrown into the deep end and figure it out
- You push back when something isn't working rather than just carrying on regardless
- Any experience in TikTok Shop, affiliate or influencer marketing will stand you in good stead
What you'd be doing:
- Owning TikTok Shop affiliate strategy for your region end to end
- Managing and motivating a creator community to drive views and sales
- Overseeing product seeding operations and monthly launch campaigns
- Managing a small team of junior assistants and delegating refined workflows to them
- Identifying and testing new strategies on a regular basis
- Working closely with the marketplace team to ensure revenue targets are hit
What we're looking for:
- Strong bias for action – you make decisions and move fast
- Confident owning a KPI and being held accountable to it
- Experience in TikTok Shop, affiliate or influencer marketing is a real advantage
- Start‑up or fast‑paced consumer environment experience helpful
What's in it for you?
A brand genuinely on the up, with real commercial scale behind it. You'd have full ownership of your region, a clear north star to work toward, and the support of a sharp, collaborative team around you. Flat structure, fast pace, no politics.
Practical info:
Base salary circa £40,000 DOE
Central London, 4 days per week in office (no flex on this – start‑up collaborative culture where everyone is on the ground together)
Apply now or reach out for more info!
Marketing Specialist - TikTok Shop in London employer: Propel
Join one of the UK's fastest-growing consumer start-ups as a Marketing Specialist for TikTok Shop, where you'll enjoy a dynamic and collaborative work culture in Central London. With a flat structure that encourages innovation and ownership, you'll have the opportunity to lead a small team, drive significant revenue growth, and implement fresh strategies in a thriving environment. The company offers competitive salaries and a clear path for professional development, making it an excellent employer for those seeking meaningful and rewarding work.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Specialist - TikTok Shop in London
✨Tip Number 1
Get to know the company inside out! Research their TikTok Shop strategies and recent campaigns. This will help you speak their language during interviews and show that you're genuinely interested in taking ownership of the role.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by thinking of fresh ideas you could bring to the table. They want someone who can push boundaries, so come armed with innovative strategies that could drive views and sales for their TikTok Shop.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and ready to dive into this exciting opportunity.
We think you need these skills to ace Marketing Specialist - TikTok Shop in London
Some tips for your application 🫡
Show Your Passion for TikTok:When you're writing your application, let your enthusiasm for TikTok and its potential shine through. We want to see that you’re not just familiar with the platform but that you genuinely love using it and understand its nuances.
Highlight Your Ownership Experience:Make sure to emphasise any previous roles where you took ownership of a project or function. We’re looking for someone who can drive results, so share specific examples of how you’ve pushed initiatives forward in the past.
Be Data-Driven:Since we care about KPIs and revenue targets, include any relevant metrics from your past experiences. Show us how you’ve used data to inform your decisions and strategies – this will really resonate with us!
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific requirements of this role. We appreciate candidates who take the extra step to align their skills with what we’re looking for.
How to prepare for a job interview at Propel
✨Know Your TikTok Inside Out
Make sure you’re up to speed with the latest trends and features on TikTok, especially those related to TikTok Shop. Familiarise yourself with successful campaigns and be ready to discuss how you can leverage these insights to drive views and sales in your region.
✨Showcase Your Ownership Mindset
Prepare examples from your past experiences where you took ownership of a project or strategy. Highlight how you identified opportunities, implemented changes, and measured success. This will demonstrate that you’re not just a follower but a proactive leader who can push boundaries.
✨Be Ready to Analyse and Adapt
Since the role requires constant analysis and testing, come prepared with ideas on how you would approach this. Think about metrics you would track and how you would pivot strategies based on performance. Showing that you can adapt quickly will impress the interviewers.
✨Engage with the Team Dynamic
As you’ll be managing a small team, it’s crucial to convey your leadership style. Share your thoughts on motivating a team and delegating tasks effectively. Be ready to discuss how you would foster a collaborative environment, as this aligns with the start-up culture they value.
