At a Glance
- Tasks: Lead a creative team to elevate viral short-form video content and hit ambitious view targets.
- Company: Fast-growing consumer brand with a strong social media presence.
- Benefits: Creative freedom, ownership of projects, and a collaborative work environment.
- Other info: Central London location, 4 days in office, and competitive salary based on experience.
- Why this job: Join a talented team and make a real impact in the world of viral content.
- Qualifications: Proven track record in driving millions of views and leadership experience.
The predicted salary is between 50000 - 65000 € per year.
I'm working with one of the UK's fastest-growing consumer brands — a social-first business that has generated over a billion organic views and built a genuine following through short-form video content alone. They're not looking for someone to maintain what's already working. They're looking for someone to take it to the next level.
The team is already self-sufficient and performing well. What they need now is a strategic lead who can sit above it, spot what's working, double down on winners, build the processes, and help them hit some serious view targets in 2026.
This will suit you if:
- You have a proven track record driving millions of views on short-form video content built from scratch — not repurposed clips, not content with a built-in audience.
- You think diagnostically about content — you're always asking why something worked and how to replicate it.
- You've worked at a viral content company, a social-first brand or a high-output content studio and know what good looks like at scale.
- You're as comfortable in a spreadsheet analysing performance as you are in a creative brainstorm.
- You want to lead a team, not just be a great individual contributor.
What you'd be doing:
- Overseeing a small team across content creation and video editing.
- Setting creative direction — identifying winning hooks, formats and angles and building them into repeatable systems.
- Owning the view targets for the channel portfolio.
- Building the processes that turn great individual content into a scalable content engine.
- Feeding performance signals into paid and partner marketing teams.
- Hiring and growing the team as the function scales.
What we're looking for:
- A genuine track record of driving millions of views in short-form video — this is non-negotiable.
- Experience in or around viral content at scale — pure-play content companies, social-first brands, high-output studios.
- Leadership experience or clear, demonstrable confidence managing and developing people.
- AI-native working style — not just aware of the tools, actively using them.
- High agency — someone who creates their own processes rather than waiting to be told.
What's in it for you? This is a brand that has built something genuinely impressive on social already. The content team is talented and largely self-sufficient — your job is to elevate it, not fix it. Real ownership, real creative freedom, and a very clear commercial mandate.
Flat structure, fast pace, best idea wins. Very in-person, very collaborative.
Practical bits:
- Central London, 4 days per week in office.
- Salary dependent on experience and open to conversation for the right candidate.
- No sponsorship available.
Manager/in Content Marketing in London employer: Propel
Join one of the UK's fastest-growing consumer brands in Central London, where you'll have the opportunity to lead a talented content team and drive innovative strategies in a dynamic, collaborative environment. With a flat structure that values creativity and ownership, you'll enjoy real freedom to elevate the brand's already impressive social presence while benefiting from a supportive culture that prioritises employee growth and development. This role offers a unique chance to make a significant impact in a thriving company that champions fresh ideas and high agency.
StudySmarter Expert Advice🤫
We think this is how you could land Manager/in Content Marketing in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at companies you admire. A friendly chat can lead to insider info about job openings and even referrals.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best short-form video content. Use platforms like LinkedIn or your own website to showcase your work and make it easy for potential employers to see what you can do.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s content. Analyse their videos, identify what works, and come up with fresh ideas to discuss. This shows you’re not just interested but also ready to contribute from day one.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Manager/in Content Marketing in London
Some tips for your application 🫡
Show Off Your Achievements:When you're writing your application, make sure to highlight your track record of driving millions of views on short-form video content. We want to see the numbers and the impact you've made, so don't hold back!
Be Creative and Analytical:We love a good mix of creativity and analysis! In your application, share examples of how you've combined these skills in past roles. Show us how you diagnose what works and how you can replicate success.
Demonstrate Leadership Skills:Since we're looking for someone to lead a team, make sure to include any leadership experience you have. Talk about how you've managed and developed people in the past, and how you plan to do it with us at StudySmarter.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to get your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come in through our own channels!
How to prepare for a job interview at Propel
✨Showcase Your Viral Success
Make sure to bring concrete examples of your past work that drove millions of views on short-form video content. Be ready to discuss the strategies you used to create that content from scratch and how you can replicate that success in this new role.
✨Demonstrate Your Analytical Skills
Prepare to talk about how you analyse performance metrics. Bring along some data or case studies that illustrate your ability to diagnose what works and why. This will show that you're not just creative but also strategic in your approach.
✨Emphasise Leadership Experience
Since this role involves overseeing a team, be prepared to discuss your leadership style and experiences. Share specific examples of how you've managed and developed people in the past, and how you plan to elevate the existing team.
✨Be AI-Native and Process-Driven
Familiarise yourself with the latest AI tools and how they can enhance content creation. Discuss how you've integrated technology into your workflow and be ready to share ideas on building scalable processes that can help the team hit their view targets.
