At a Glance
- Tasks: Build and manage the localisation function for the German market in a fast-scaling fintech.
- Company: Dynamic UK consumer fintech expanding into European markets.
- Benefits: Competitive salary, equity, and hybrid working model with 4 days in the office.
- Other info: Collaborate across teams and manage a network of freelance specialists.
- Why this job: Be the first hire in a new function and shape the future of localisation.
- Qualifications: Fluent German and proven experience in building localisation functions.
The predicted salary is between 60000 - 80000 £ per year.
A fast-scaling UK consumer fintech is expanding into European markets and needs someone to build the localisation function that gets them there. They already partner with some of the world's biggest travel and loyalty brands. Germany is the first major market, the infrastructure needs building from scratch, and they need the person who builds it.
The foundation
- Fluent German is essential. There is no German-speaking capability in the business right now and this market is the immediate priority.
The opportunity
- This is a first hire in a new function. There is no process to inherit, no TMS set up, no vendor relationships in place. You are walking in and building it.
- You own the localisation infrastructure end to end and manage a curated network of specialist freelance transcreation writers who handle the German copy under your direction.
- You brief them into the brand, you own the quality, you manage the output.
- You will sit across product, marketing, and commercial teams, acting as the connective tissue between them and every external linguist and vendor who works within the framework you create.
What you will own
- The end-to-end localisation programme: strategy, tooling, workflows, governance
- TMS setup and ongoing management, including translation memories, glossaries, and style guides
- A network of vetted freelance transcreation specialists for German copy, briefed into the brand and managed for quality and consistency
- Localisation QA across every touchpoint: app, website, partner co-brand content, marketing materials
- UX copy review in Figma alongside the product team
- Post-launch audits and performance monitoring of localised assets
- Vendor relationships, NDAs, rate negotiation, and quality frameworks
The background we are looking for
- Fluent German, native or near-native level
- Proven experience owning a localisation function, ideally as a first hire or in a build-from-scratch environment
- Strong TMS experience, Transifex or similar, including setting up workflows and translation memories from scratch
- Experience managing external linguists, agencies, or freelance networks and maintaining quality at volume
- A sharp editorial eye: you may not be writing the copy yourself but you need to know when it is right and when it is not
- Used to working across product, marketing, and commercial teams without needing to be managed closely
The package
- Base salary + equity
- Hybrid, London, 4 days a week
Localisation Manager (German Market) - Fintech in London employer: Propel
Join a fast-scaling UK consumer fintech that offers an exciting opportunity to shape the localisation function for the German market from the ground up. With a collaborative work culture and a focus on employee growth, you will have the chance to build essential processes and manage a network of freelance specialists, all while enjoying a competitive salary and equity in a hybrid working environment in London. This role not only allows you to make a significant impact but also positions you at the forefront of the company's expansion into European markets.
StudySmarter Expert Advice🤫
We think this is how you could land Localisation Manager (German Market) - Fintech in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Propel and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Propel are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Propel on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Propel. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Localisation Manager (German Market) - Fintech in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Propel. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Propel:Show us that you’ve done your homework! In your application, briefly mention what you admire about Propel’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Propel
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Propel will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Propel, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
