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- Tasks: Lead paid media strategy and manage a £10m budget for a high-growth app.
- Company: Dynamic consumer-facing app business in a transitional phase.
- Benefits: Competitive pay, leadership experience, and the chance to shape a growing team.
- Why this job: Make a real impact by driving performance in a fast-paced environment.
- Qualifications: Experience in senior performance roles within D2C or startup settings.
- Other info: Opportunity to mentor a small team and collaborate with senior stakeholders.
The predicted salary is between 54000 - 84000 £ per year.
A high-growth, consumer-facing app business is looking for a Head of Paid Media to provide senior-level cover during a period of overlapping team changes. This role will sit at the top of the performance function, owning paid acquisition strategy, execution oversight, and team leadership.
You’ll take full ownership of the paid media function, leading strategy, managing significant budgets, and supporting a lean performance team through a transitional period.
Responsibilities- Owning and driving paid media strategy across all performance channels
- Full budget ownership of circa £10m annual performance spend
- Oversight of paid social, PPC, affiliates, and broader paid channels (including offline activity)
- Acting as the senior escalation point for performance decision-making
- Leading, mentoring, and supporting a team of 3–4 direct reports
- Partnering closely with senior marketing and product stakeholders
- Ensuring strong tracking, measurement, and performance insight across channels
- Rolling sleeves up where needed – performance is run fully in-house, not via agencies
- Paid social (Meta, TikTok)
- Google (Search, Display, potentially YouTube)
- Affiliates
- Senior performance leader from a high-growth D2C, app-based, or startup/scale-up environment
- Strong understanding of tracking, attribution, and performance measurement
- Comfortable operating in fast-moving, slightly ambiguous environments
Head of Paid Media (Contract) in London employer: Propel
Contact Detail:
Propel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Paid Media (Contract) in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the lookout for opportunities. Sometimes, a friendly chat can lead to a hidden job opening that’s not even advertised.
✨Tip Number 2
Prepare for interviews by researching the company and its paid media strategies. Show us you understand their approach and how you can elevate it. Tailor your examples to highlight your experience with performance channels like PPC and paid social.
✨Tip Number 3
Don’t just wait for job postings! Apply directly through our website and express your interest in the Head of Paid Media role. A proactive approach can set you apart from other candidates.
✨Tip Number 4
Be ready to roll up your sleeves! In a fast-paced environment, showing that you’re willing to dive into the details of performance measurement and tracking will demonstrate your commitment and capability to lead effectively.
We think you need these skills to ace Head of Paid Media (Contract) in London
Some tips for your application 🫡
Show Your Passion for Paid Media: When writing your application, let us see your enthusiasm for paid media! Share specific examples of campaigns you've led and the impact they had. We want to know what drives you in this fast-paced world.
Tailor Your Experience: Make sure to highlight your experience in high-growth environments, especially in D2C or app-based businesses. We’re looking for someone who can hit the ground running, so connect your past roles to the responsibilities listed in the job description.
Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills. We appreciate clarity, especially when it comes to managing significant budgets!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Propel
✨Know Your Numbers
Make sure you’re familiar with the budget you’ll be managing. Understand how to allocate a £10m spend effectively across various channels. Be ready to discuss your past experiences with budget management and how you’ve maximised ROI in previous roles.
✨Showcase Your Strategy Skills
Prepare to talk about your approach to developing a paid media strategy. Think about specific campaigns you've led, the channels you used, and the results achieved. This is your chance to demonstrate your expertise in paid social, PPC, and affiliates.
✨Emphasise Team Leadership
Since this role involves leading a small team, be prepared to share your leadership style. Discuss how you’ve mentored team members in the past and how you plan to support your team through transitions. Highlight any experience you have in fostering a collaborative environment.
✨Be Ready for Performance Insights
Expect questions on tracking, measurement, and performance insights. Brush up on the tools and methodologies you’ve used to analyse campaign performance. Being able to articulate how you’ve used data to drive decisions will set you apart.
