At a Glance
- Tasks: Lead the growth strategy for a groundbreaking self-serve platform and drive customer acquisition.
- Company: Join a high-growth tech venture with a dynamic startup culture.
- Benefits: Enjoy competitive salary, autonomy, and the stability of an established business.
- Other info: Fast-paced environment with significant career growth opportunities.
- Why this job: Be at the forefront of innovation and make a real impact on a game-changing product.
- Qualifications: Experience in performance marketing and growing product-led businesses is essential.
The predicted salary is between 60000 - 80000 £ per year.
Growth Lead | Self-Serve Platform Launch We're partnering with a high-growth tech venture that's preparing to launch a first-of-its-kind self-serve platform, built to disrupt a traditional industry.
Built by a team of 60+ engineers over several years, the platform combines AI, automation and smart design to make a traditionally complex process simple, intuitive and accessible for growing businesses.
They're now looking for their first Growth Lead to own the commercial growth engine behind the platform, driving customer acquisition, conversion and ongoing growth through a product-led model.
Reporting to the Marketing Director, you'll join an existing marketing team of four.
This is a hands‑on, high‑impact role with visibility across the entire organisation.
Internally, it's considered one of the most important hires in the business, responsible for building the marketing engine that will drive revenue as the platform scales.
This is a unique opportunity to join a brand-new venture within a larger, well‑established business.
Think startup ownership with enterprise backing, working alongside Product, Mar Tech and senior leadership to shape the future of the platform.
Why This Role?
Join at a pivotal moment as the platform prepares to scale following a successful soft launch.
Own the commercial growth strategy for a brand-new product.
Marketing is the primary growth engine.
There is no traditional sales‑led funnel.
Your work directly drives customer acquisition and revenue.
Take ownership of the entire customer journey, from acquisition and sign‑up through to conversion, retention and repeat usage.
Manage a significant performance marketing budget and influence how the growth function evolves.
Enjoy startup pace and autonomy with the backing, investment and stability of an established business.
What You'll Be Doing Own the end‑to‑end growth strategy across the customer lifecycle, from acquisition through to conversion and retention.
Lead the performance marketing strategy across Paid Search, Paid Social, SEO and Conversion Rate Optimisation.
Manage external agency partners, holding them accountable for performance while continually improving results.
Own attribution, reporting and performance measurement, ensuring the business has clear visibility of growth against commercial targets.
Manage a multi‑million‑pound performance marketing budget, continually optimising investment across channels.
Partner closely with Product, Mar Tech and Content to improve the customer journey and remove friction throughout the funnel.
Drive experimentation, testing and continuous optimisation to improve growth performance.
What We're Looking For Experience growing self‑serve, product‑led (PLG) or freemium Saa S/platform businesses.
Deep expertise in performance marketing with experience managing significant paid media budgets.
A proven track record of driving customer acquisition, activation, conversion and lifecycle growth, rather than simply generating leads for a sales team.
Strong understanding of attribution, CRO and SEO, with performance marketing as your core discipline.
Experience managing agencies while remaining close enough to challenge strategy, execution and results.
Comfortable operating in fast‑paced scale‑ups where you'll balance strategic thinking with hands‑on execution.
Commercially minded, highly analytical and motivated by driving measurable business growth.
This Role May Not Be Right If...
Your experience has primarily focused on enterprise lead generation, where Sales owns conversion.
You have never worked within a product‑led or self‑serve business.
Your background is exclusively in e Commerce rather than Saa S or platform businesses.
Your experience is heavily weighted towards SEO or CRO without strong paid acquisition expertise.
You prefer highly structured corporate environments over fast‑moving, entrepreneurial businesses. #J-18808-Ljbffr
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Lead - Self Serve Platform Launch in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Propel and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Propel are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Propel on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Propel. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing Lead - Self Serve Platform Launch in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Propel. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Propel:Show us that you’ve done your homework! In your application, briefly mention what you admire about Propel’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Propel
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Propel will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Propel, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
