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- Tasks: Lead product marketing for an innovative AI-native developer platform and shape its market narrative.
- Company: Fast-growing AI-native startup with over $80M in funding.
- Benefits: Hybrid work model, competitive salary, and the chance to build from the ground up.
- Other info: Join a dynamic team and create impactful marketing strategies in a rapidly evolving industry.
- Why this job: Be a pioneer in a groundbreaking field and influence how software is developed.
- Qualifications: Experience in product marketing, especially in developer tools or technical B2B SaaS.
The predicted salary is between 80000 - 100000 £ per year.
I'm working exclusively with one of the most compelling AI‑native startups in the developer tools space right now. They’ve raised over $80M from some of the best investors in the industry and they’ve already been recognised as one of the fastest‑growing B2B SaaS companies in Europe. They’re growing fast, and the product is at the centre of something that is genuinely reshaping how software gets built.
This is a founding PMM hire. You will be the first dedicated product marketer this business has ever had. There are no foundations, no messaging framework, no structured launch process. It’s a blank page and that’s entirely the point.
This product sits at the intersection of AI and software development. The company believes and is building for a world where developers define features and architecture in specs, not code, with AI agents doing the work. It’s a new category. You’ll be defining how it’s understood in the market. Your job is to own that narrative end to end. Positioning, messaging, launches, sales enablement, competitive intelligence, and the GTM infrastructure that everything else grows from. You’ll work directly alongside product and engineering, translate deeply technical capabilities into stories that land with developers and engineering leaders, and build the foundation from scratch.
What this role is not:
- It is not a role for someone who wants to inherit a playbook and optimise it. There is no playbook. You’re writing it.
- It is also not a role for someone who is interested in AI as a CV talking point. This company lives inside the AI‑native developer movement. You need to have been paying attention genuinely and have a point of view on where it’s heading.
What you need to have done:
- You must have founding or near‑founding PMM experience. That means you’ve been the person who built it, installed the frameworks, created the process, brought structure where there wasn’t any, and did the work yourself at the same time.
- A background in developer tools or highly technical B2B SaaS you’ve marketed to developers, you understand how they think, and you know what earns their trust.
- Technically fluent and comfortable in a room full of engineers.
- Exceptional writer who can make complex things feel obvious.
- 4–8 years in product marketing, with real ownership of messaging end to end.
- Experience with PLG and sales‑assisted motions is a strong plus.
Founding Product Marketing Manager | Native AI-SaaS in London employer: Propel
Contact Detail:
Propel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Founding Product Marketing Manager | Native AI-SaaS in London
✨Tip Number 1
Network like a pro! Reach out to people in the AI and developer tools space on LinkedIn. Join relevant groups, attend meetups, and don’t be shy about sliding into DMs. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge of product marketing in the AI space. Write articles, share insights, or even start a blog. This not only builds your personal brand but also gets you noticed by potential employers.
✨Tip Number 3
Prepare for interviews by understanding the company’s product inside out. Dive deep into their tech and think about how you would position it in the market. Being able to discuss their product intelligently will set you apart from other candidates.
✨Tip Number 4
Apply through our website! We’re all about making connections, and applying directly can give you a better chance of getting noticed. Plus, it shows you’re genuinely interested in being part of our journey in reshaping software development.
We think you need these skills to ace Founding Product Marketing Manager | Native AI-SaaS in London
Some tips for your application 🫡
Be Authentic: When you're writing your application, let your personality shine through. We want to see the real you, so don’t be afraid to share your passion for AI and product marketing. Show us why you’re excited about this role and how you can contribute to our journey.
Tailor Your Message: Make sure to customise your application to reflect the specific requirements of the Founding Product Marketing Manager role. Highlight your experience in building frameworks and processes from scratch, as well as your understanding of developer tools. We love seeing how your background aligns with our mission!
Showcase Your Writing Skills: As an exceptional writer, your ability to simplify complex concepts is key. Use your application to demonstrate this skill. Craft clear and engaging narratives that convey your thoughts on AI and software development. Remember, we’re looking for someone who can translate technical jargon into relatable stories.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team at this exciting time!
How to prepare for a job interview at Propel
✨Know Your Product Inside Out
Before the interview, dive deep into the company's product and its unique selling points. Understand how it fits into the AI-native developer landscape and be ready to discuss how you would position it in the market.
✨Showcase Your Founding Experience
Be prepared to share specific examples from your past roles where you built marketing frameworks from scratch. Highlight your ability to create structure and processes in a fast-paced environment, as this is crucial for the role.
✨Speak Developer Language
Since the target audience is developers, demonstrate your understanding of their mindset. Use relevant terminology and examples that resonate with them, showing that you can translate technical capabilities into compelling narratives.
✨Bring Your Vision
This role is about writing the playbook, so come armed with ideas on how to approach messaging, launches, and sales enablement. Share your vision for the product's narrative and how you see it evolving in the market.