Founding Product Marketing Manager in London

Founding Product Marketing Manager in London

London Full-Time 80000 - 80000 £ / year (est.) No working from home possible
Propel

At a Glance

  • Tasks: Lead product marketing from scratch, defining strategies and launching innovative campaigns.
  • Company: Join a fast-growing AI-native recruitment tech company, named one of the Best Places to Work 2025.
  • Benefits: Up to £80k salary, private medical insurance, flexible working, and a supportive team culture.
  • Other info: Collaborative environment with opportunities for personal and professional growth.
  • Why this job: Shape the future of product marketing and make a real impact in a thriving startup.
  • Qualifications: 4+ years in B2B SaaS marketing with strong product marketing experience.

The predicted salary is between 80000 - 80000 £ per year.

Founding Product Marketing Manager | AI-Native Recruitment Technology | London (Hybrid) | Up to £80k THE COMPANY This is a rare opportunity to join one of the most talked-about names in recruitment technology - a profitable, fast-growing AI-native Saa S platform that is genuinely changing the way recruiters work.

They've built a product that recruiters love - the G2 reviews speak for themselves - and they've done it without losing sight of what matters: a great product, a great team, and sustainable growth.

Named one of The Sunday Times Best Places to Work 2025, they're growing faster than anyone else in their space.

There is now real, deliberate investment going into building out a proper marketing engine - and this is one of three key hires coming in together to make that happen.

You won't be joining a team that's already figured it out.

You'll be one of the people who does.

THE ROLE As the founding Product Marketing Manager, you'll own the function from the ground up.

There is no existing playbook.

You will define what product marketing looks like here - and in doing so, directly influence how the business grows.

Working directly with the VP of Product and the CMO, you'll build the messaging framework, lead go-to-market launches, develop the competitive intelligence programme, and create the sales enablement materials that equip the commercial team to win.

Day to day, you'll be: Owning product and feature launches end to end - from positioning and messaging through to internal briefing, sales enablement, and campaign execution Building and maintaining the messaging framework by segment, keeping positioning sharp as the ICP evolves Leading the competitive intelligence programme - battle cards, competitor tracking, insights fed back into messaging and sales conversations Producing sales enablement materials: battle cards, one-pagers, objection handling guides, outbound sequences, and demo materials Collaborating closely with the VP of Product to translate the roadmap into compelling customer-facing narratives Mapping the full buyer journey and ensuring every stage has the right asset and message Running competitive research to understand why deals are won and lost - and feeding that back into positioning Using AI tools in a genuinely creative way to move faster, research smarter, and scale your output Designing campaigns that drive product adoption and retention across the existing customer base Supporting the customer evidence programme: case studies, testimonials, and G2 reviews THE IDEAL CANDIDATE You're a product marketer through and through - someone who has owned the function, not just contributed to it.

You've been in environments where the PMM playbook didn't exist yet, and you built it.

You know what good looks like because you've defined it yourself.

You communicate with clarity and precision.

You listen carefully, answer directly, and don't go round in circles.

You're equally comfortable in a room with the product team translating the roadmap as you are working alongside sales to sharpen their pitch.

You use AI the way the best people in your field do - not as a shortcut, but as a force multiplier.

You've built workflows, automated research, and found creative ways to do more with it than most people imagine possible.

You'll need: 4+ years in B2B Saa S marketing with product marketing as a core specialism Experience across at least two companies where you've done PMM work in-house - not just one long tenure A track record of taking products or features to market end to end - strategy, launch, enablement, reporting Strong sales enablement experience - battle cards, objection handling, working directly with commercial teams A startup or scale-up background - you know what it means to build without a safety net Genuine, specific AI fluency - not just using it, building with it WHAT'S ON OFFER Salary up to £80k, plus: Private medical, dental and vision insurance Income protection insurance Mac Book and any software or tools you need to do your best work Flexible working arrangements - hybrid from a great London office Employee Assistance Programme Compassionate leave policy Monthly socials with a team that genuinely likes each other #J-18808-Ljbffr

Propel

Contact Details:

Propel Recruitment Team

We think you need these skills to ace Founding Product Marketing Manager in London

Product Marketing Management
Go-to-Market Strategy
Messaging Framework Development
Sales Enablement
Competitive Intelligence
B2B SaaS Marketing
Campaign Design