At a Glance
- Tasks: Lead creator and paid media strategy, driving client revenue through innovative campaigns.
- Company: Fast-growing social commerce agency with a dynamic team and exciting growth plans.
- Benefits: Competitive salary up to £115,000, bonus, share options, and flexible working arrangements.
- Other info: Opportunity to coach a talented team and make a significant impact in the industry.
- Why this job: Join a leadership team in a hypergrowth environment and shape the future of social commerce.
- Qualifications: Extensive paid social experience and proven track record in revenue generation.
The predicted salary is between 45000 - 55000 £ per year.
Propel is partnering with the leading TikTok Shop agency, the team behind social commerce for some of the biggest household-name consumer brands in the country. They’re making waves across the TikTok Shop agency scene, having huge impact on both sales driven for clients and their own revenue, which has grown 300% this year with the same target set for 2027. Team headcount has nearly doubled this year, and they’re just ready to hit 'go' on their EU launch, so the business is splitting its broad teams out under dedicated senior leaders. Creator and paid media is the first and most important of these.
What you’ll be doing:
- Owning the creator and paid media strategy for every client, tied directly to their GMV and revenue targets.
- Taking full ownership of paid performance, with TikTok Ads at the core (GMV Max, Spark Ads) alongside Meta, from budgets and bidding through to testing and ROAS.
- Building one joined-up creative engine, where winning creator content gets amplified fast and paid learnings shape the next round of creator briefs.
- Leading a manager-of-managers team across affiliates, branded content and paid, growing to 18-20 people by the end of 2027.
- Coaching and developing a talented, high-potential team, many of whom are earlier in their careers.
- Being the senior voice on creator and paid in client reviews, QBRs and pitches.
- Helping launch the creator and paid offer in central Europe.
What we’re looking for:
- Extensive paid social experience, either agency-side or at a high-growth D2C / consumer brand.
- A track record of owning real sales or revenue targets, not just media metrics.
- Experience leading a team of minimum 5 people but preferably more like ~10, including hiring, developing, promoting and handling the harder conversations.
- Data-first in how you test, attribute and allocate budget.
- A strong eye for the short-form creative that actually converts.
- TikTok Shop or affiliate experience is a strong plus, but not essential.
This is probably not for you if:
- You’d rather stay hands-on in the ad account than lead the people running it.
- You’re more comfortable reporting on media performance than owning a revenue number.
- Fully remote working is a dealbreaker (this one’s 3 days a week in North London).
Location: north-east London, hybrid, 3 days in office, with genuine flexibility for things like parenting duties.
Salary: up to £115,000 base + package (bonus + share options).
This is genuinely a rare chance to lead the biggest revenue driver in a business in hypergrowth, with a seat on the leadership team and real scope to build the function your way.
Director, Creator Growth in London employer: Propel
Join a dynamic and innovative team as a Project Management Office (PMO) Officer, where your expertise in vendor and contract management will be valued in a collaborative and high-performing environment. With a focus on employee growth and development, we offer flexible working arrangements, including remote work with occasional days in London, ensuring a healthy work-life balance. Our commitment to fostering a culture of excellence and continuous improvement makes us an exceptional employer for those seeking meaningful and rewarding opportunities in the finance and IT sectors.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Creator Growth in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Propel and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Propel are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Propel on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Propel. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director, Creator Growth in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Propel. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Propel:Show us that you’ve done your homework! In your application, briefly mention what you admire about Propel’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Propel
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Propel will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Propel, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
