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- Tasks: Review and enhance Digital PR strategies for U.S. clients while providing training to the internal team.
- Company: Dynamic UK-based marketing agency with a focus on U.S. market expertise.
- Benefits: Flexible freelance work, remote collaboration, and potential for ongoing projects.
- Why this job: Make a real impact in the U.S. media landscape and develop your PR skills.
- Qualifications: Proven Digital PR experience in the U.S. and strong media landscape knowledge.
- Other info: Opportunity to work with established U.S. clients and grow your professional network.
The predicted salary is between 30000 - 50000 £ per year.
I'm working with a UK-based marketing agency that's looking to engage an experienced Digital PR Freelancer with strong U.S. market expertise. They're currently supporting several U.S. clients and want to strengthen their Digital PR capability specifically for the U.S. media landscape.
This is an initial consultancy-style engagement, with clear potential for ongoing freelance work as campaigns ramp up.
Responsibilities- Review the agency's current Digital PR approach for the U.S. market and upskill the internal team.
- Assess how a UK-led Digital PR approach translates to the U.S. media environment.
- Identify gaps, risks and opportunities across ideation, outreach, media targeting and messaging.
- Provide practical, actionable recommendations to improve U.S. campaign performance.
- Deliver a structured training session to the internal team, focused on U.S. Digital PR best practice and execution.
- Support or lead U.S.-focused Digital PR campaigns across 4 established U.S. client accounts.
- Develop U.S.-relevant campaign ideas and news angles.
- Manage outreach to U.S. publications and journalists.
- Support coverage, authority and link acquisition objectives.
- Work closely with SEO and content teams.
- Proven Digital PR experience within the U.S. market.
- Strong understanding of the U.S. media landscape.
- Comfortable operating in a consultative, advisory capacity.
- Experience delivering training, workshops or enablement sessions.
- Happy working remotely with a UK-based agency team.
- Available on a freelance basis.
Employment type Part-time
Job function Marketing and Advertising
Industries Advertising Services, Marketing Services
Digital PR Freelancer (US Market) in London employer: Propel
Contact Detail:
Propel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital PR Freelancer (US Market) in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the U.S. market and let them know you're on the lookout for freelance opportunities. You never know who might have a lead or can introduce you to someone in need of your skills.
✨Tip Number 2
Showcase your expertise! Create a portfolio that highlights your best Digital PR work, especially any campaigns you've run in the U.S. This will help potential clients see what you can bring to the table.
✨Tip Number 3
Stay updated on U.S. media trends! Follow relevant publications and influencers to understand what's hot in the U.S. market. This knowledge will not only help you in interviews but also in crafting tailored pitches.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can give you a better chance of standing out. Plus, we love seeing candidates who take the initiative!
We think you need these skills to ace Digital PR Freelancer (US Market) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Digital PR role and highlights your experience in the U.S. market. We want to see how your skills align with the responsibilities listed in the job description.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this consultancy-style engagement. Share specific examples of your past successes in U.S. Digital PR to grab our attention.
Showcase Your Understanding of the U.S. Media Landscape: In your application, demonstrate your knowledge of the U.S. media environment. We’re looking for insights on how you can adapt UK-led strategies to resonate with U.S. audiences, so don’t hold back!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Propel
✨Know Your U.S. Media Landscape
Make sure you brush up on the specifics of the U.S. media landscape before your interview. Understand key publications, journalists, and trends that are relevant to the agency's clients. This will show that you’re not just familiar with Digital PR but also have a solid grasp of how it operates in the U.S.
✨Showcase Your Consultancy Skills
Since this role involves a consultancy-style engagement, be prepared to discuss your previous experiences where you've provided actionable recommendations. Think of specific examples where your insights led to improved campaign performance or team training, and be ready to share those stories.
✨Prepare for Training Scenarios
As part of the role, you'll need to deliver training sessions. Consider how you would structure a training session on U.S. Digital PR best practices. Be ready to discuss your approach to teaching and how you can upskill the internal team effectively.
✨Demonstrate Your Flexibility
Working remotely with a UK-based team means you need to be adaptable. Highlight your experience in remote work and how you manage communication across time zones. Show that you can collaborate effectively, even from a distance, which is crucial for this freelance position.
