At a Glance
- Tasks: Build and scale creator partnerships across social platforms, testing models for success.
- Company: Fast-growing consumer brand with a vibrant start-up culture in Central London.
- Benefits: High autonomy, collaborative environment, and the chance to shape something from scratch.
- Other info: Work in a dynamic team with opportunities for rapid growth and development.
- Why this job: Join at an exciting moment to innovate and make a real impact in creator marketing.
- Qualifications: Self-directed, creative, analytical, and comfortable with ambiguity; experience in marketing is a bonus.
The predicted salary is between 40000 - 50000 £ per year.
I'm working with one of the UK's fastest-growing consumer brands - a start-up that's scaled at a pace most businesses only dream of and built a huge fan following in the process through social content alone. They've mastered one channel. Now they want someone to go and crack everything else.
This is a build-from-scratch role. There's no existing playbook - your job is to go out, find creators across other key channels like Instagram, YouTube, Snapchat and wherever else makes sense, figure out which creator partnership models actually work, build the systems to run them at scale, and keep testing until you've found what sticks.
If you've ever wanted a role where you're genuinely figuring something out rather than executing someone else's strategy, this is it.
This will suit you if:
- You're genuinely self-directed - you don't wait to be told what to try next, you're already three tests ahead
- You think in systems - you're not just finding creators, you're building the infrastructure to find thousands of them
- You're comfortable working across multiple platforms and partnership models without a clear precedent to follow
- You get excited by ambiguity rather than unsettled by it
- Any background in creator, influencer or affiliate marketing is a real advantage - but mindset will matter more than experience here
What you'll be doing:
- Building and scaling creator pipelines across social platforms outside of TikTok Shop
- Testing partnership models - gifting, flat fee, performance-based - and finding what drives the best return
- Identifying viral formats and educating creators on how to replicate them
- Launching and validating entirely new growth channels from scratch
- Monitoring performance across all initiatives and optimising for efficiency
- Drawing on a team of junior assistants to help scale operations
What we're looking for:
- A genuine bias for action - you move fast and make decisions with imperfect information
- Creative and analytical in equal measure - you spot opportunities and you know how to measure them
- Comfortable with pace, ambiguity and frequent change
- Experience in influencer, creator or affiliate marketing in any capacity is a bonus
What's in it for you? This is a brand with serious momentum and a genuinely exciting trajectory. You'd be coming in at exactly the right moment - early enough to shape something from scratch, but with real commercial backing and a proven business behind you. High autonomy, flat structure, fast pace, best idea wins.
Practical info: Central London, 4 days per week in office (no flex on this - start-up collaborative culture where everyone is on the ground together).
Creator Partnerships Marketing Specialist in London employer: Propel
Join one of the UK's fastest-growing consumer brands in Central London, where you'll have the unique opportunity to shape and scale creator partnerships from the ground up. With a collaborative start-up culture that thrives on innovation and autonomy, you'll be empowered to test new ideas and drive impactful results in a dynamic environment. Enjoy the benefits of working alongside passionate individuals in a flat structure that values creativity and initiative, all while being part of a brand with serious momentum and commercial backing.
StudySmarter Expert Advice🤫
We think this is how you could land Creator Partnerships Marketing Specialist in London
✨Tip Number 1
Get to know the brand inside out! Research their social media presence, understand their tone, and identify what makes them tick. This will help you tailor your approach when reaching out to them.
✨Tip Number 2
Network like a pro! Attend industry events, join relevant online communities, and connect with creators and marketers on platforms like LinkedIn. Building relationships can open doors that applications alone can't.
✨Tip Number 3
Showcase your creativity! Create a portfolio or a personal project that demonstrates your ability to think outside the box. This could be a mock campaign or a case study of successful partnerships you've managed.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in being part of our exciting journey!
We think you need these skills to ace Creator Partnerships Marketing Specialist in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through. We want to see that you’re genuinely excited about building something from scratch and tackling challenges head-on.
Be Specific About Your Experience:If you've got any background in creator or influencer marketing, make sure to highlight it! We love seeing real examples of how you've navigated ambiguity and built systems in previous roles.
Demonstrate Your Creative Thinking:This role is all about innovation, so don’t hold back! Share your ideas on potential creator partnership models or strategies you think could work. We want to know how you think outside the box!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Propel
✨Know Your Creators
Before the interview, do your homework on various creators across platforms like Instagram, YouTube, and Snapchat. Understand their styles, engagement rates, and what makes them tick. This will show that you're genuinely interested in the role and have a proactive mindset.
✨Embrace Ambiguity
This role thrives on uncertainty, so be ready to discuss how you handle ambiguity. Share examples from your past where you've successfully navigated unclear situations or built something from scratch. Highlight your creative problem-solving skills!
✨Think Systems, Not Just Strategies
Prepare to talk about how you would build scalable systems for creator partnerships. Think about the infrastructure needed to identify and manage thousands of creators. Show that you can think beyond just finding creators; you can create a sustainable model for success.
✨Show Your Bias for Action
Demonstrate your ability to make quick decisions with limited information. Share specific instances where you've taken initiative and tested new ideas. This will resonate well with the fast-paced environment of the start-up and highlight your self-directed nature.
