Propel is partnering again with the UK’s leading TikTok Shop agency, the team behind social commerce for some of the biggest household-name consumer brands in the country. Revenue has grown 300% this year, headcount has nearly doubled, and they’re targeting the same again in 2027 as they launch in central Europe.
Live shopping is one of the biggest sales levers they have. Presenters go live on TikTok for major brands, at high volume, across multiple in-house studios every week. The live calendar is busy and the presenter bench is growing, but the playbooks, rhythm and operational discipline a much bigger live business needs are still being built.
That’s what this hire is for. It’s a brand-new leadership role taking live shopping out into its own function, and the ideal person may not come from TikTok at all. If you’ve run a large live production, or managed a big shift-based operation where people, timings and numbers all have to land every single day, your experience translates directly.
What you’ll be doing:
- Running a high-volume live calendar across many brands, studios and presenters, with consistent quality and a reliable booking rhythm
- Owning the numbers, from GMV per hour and booking rates to cancellations and efficiency, and acting fast on what the data says
- Building repeatable processes for scheduling, staffing and production that hold up as volume grows
- Recruiting, coaching and developing presenters, producers and the wider live team
- Leading and developing the Head of Live Shopping Operations
- Helping launch live shopping in Europe
What we’re looking for:
- Experience running a large-scale operation with a big team behind it, from live TV or events production, large-scale retail, logistics or similar
- Someone who runs their team from a dashboard and is happy firefighting from the numbers
- Strong people leadership, ideally including managing managers
- Calm under pressure, with a genuine eye for process and detail
- TikTok Shop LIVE or live commerce experience is a strong plus, but not essential
This is probably not for you if:
- You’d rather be on the creative side of the camera than running the operation behind it
- You prefer a slower, more predictable rhythm, as this one moves fast every week
- Fully remote working is a dealbreaker (this one’s 3 days a week in North London)
Location: north-east London, hybrid, 3 days in office, with genuine flexibility on hours
This is genuinely a rare chance to build and lead a brand-new live commerce function at the heart of a business in hypergrowth, with a seat on the leadership team from day one
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Live Shopping Director employer: Propel
Join a dynamic and innovative team as a Project Management Office (PMO) Officer, where your expertise in vendor and contract management will be valued in a collaborative and high-performing environment. With a focus on employee growth and development, we offer flexible working arrangements, including remote work with occasional days in London, ensuring a healthy work-life balance. Our commitment to fostering a culture of excellence and continuous improvement makes us an exceptional employer for those seeking meaningful and rewarding opportunities in the finance and IT sectors.
