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- Tasks: Lead Digital PR strategy and manage impactful campaigns for top brands.
- Company: Dynamic digital marketing agency with a focus on performance and collaboration.
- Benefits: Competitive salary, clear progression, training, and a supportive team environment.
- Why this job: Take ownership and make a meaningful impact in a close-knit team.
- Qualifications: Proven Digital PR experience and strong leadership skills.
- Other info: Exciting opportunities for growth and industry engagement.
The predicted salary is between 48000 - 84000 £ per year.
An established independent digital marketing agency with a strong performance-led mindset, working with a mix of well-known brands and ambitious growth businesses. The agency takes a data-informed, test-and-learn approach to marketing, focusing on practical solutions that deliver measurable impact. The culture is collaborative, grown-up and delivery-focused. People are trusted to do their jobs well, supported with clear progression, training and space to develop. It’s an environment suited to people who like ownership, responsibility and building something meaningful as part of a close-knit team.
Key responsibilities:
- Own the strategic direction of the Digital PR service and lead delivery across key client accounts
- Work closely with senior stakeholders across SEO, Content and Organic Performance to integrate Digital PR into wider campaigns
- Lead client conversations around strategy, execution, performance and results
- Build and refine processes around team management, workflows and delivery
- Manage campaigns end to end, from ideation through to outreach, coverage and reporting
- Deliver high-quality outreach across multiple channels, achieving clear, measurable outcomes
- Develop creative outreach strategies with multiple angles tailored to different media audiences
- Build and maintain strong relationships with journalists and publishers across relevant sectors
- Identify media opportunities through journalist databases, social platforms, link analysis and industry engagement
- Maintain and develop press and media contact lists for campaigns
Growth and new business:
- Support pitch responses, including strategy input, written responses and presentations
- Identify opportunities to introduce Digital PR into existing client relationships
- Contribute to marketing activity through thought leadership, commentary and industry presence
- Represent the agency at relevant industry events and conferences
Requirements:
- Significant experience in Digital PR, ideally within an agency environment
- Proven experience leading or mentoring team members and contributing to team growth
- Strong track record of managing multiple campaigns and stakeholders simultaneously
- Experience helping to scale a service or proposition, including revenue growth and team capability
- Confident communicator with clients and internal teams
Head of Digital PR employer: Propel
Contact Detail:
Propel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital PR
✨Tip Number 1
Network like a pro! Attend industry events and conferences where you can meet potential employers and showcase your expertise in Digital PR. Remember, it’s all about building those relationships and making a lasting impression.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best campaigns and results. When you’re chatting with potential employers, having tangible examples of your work can really set you apart from the competition.
✨Tip Number 3
Don’t be shy about reaching out! If you see a company you love, drop them a message on LinkedIn or through their website. Express your interest in their work and how you could contribute to their Digital PR efforts.
✨Tip Number 4
Keep learning and stay updated! The digital landscape is always changing, so make sure you’re on top of the latest trends and tools in Digital PR. This will not only boost your confidence but also show potential employers that you’re committed to growth.
We think you need these skills to ace Head of Digital PR
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Head of Digital PR role. Highlight your achievements in digital PR, especially those that demonstrate your ability to lead campaigns and manage teams.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital PR and how your experience can contribute to our agency's success. Be sure to mention specific examples that showcase your strategic thinking and creativity.
Showcase Your Results: We love numbers! When detailing your past experiences, include measurable outcomes from your campaigns. This could be increased media coverage, improved client satisfaction, or revenue growth. It helps us see the impact you've made in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our culture and values!
How to prepare for a job interview at Propel
✨Know Your Digital PR Inside Out
Make sure you’re well-versed in the latest trends and strategies in Digital PR. Brush up on case studies that showcase your ability to deliver measurable outcomes, as this agency values a performance-led mindset.
✨Showcase Your Leadership Skills
Prepare examples of how you've led teams or mentored colleagues in previous roles. This agency is looking for someone who can manage campaigns and support team growth, so highlight your experience in building strong relationships and fostering collaboration.
✨Be Ready to Discuss Strategy
Think about how you would integrate Digital PR into wider marketing campaigns. Be prepared to discuss your approach to client conversations around strategy and execution, as well as how you measure success across different channels.
✨Demonstrate Your Networking Prowess
Since building relationships with journalists and publishers is key, come equipped with examples of how you've identified media opportunities and maintained press contacts. Show them you can hit the ground running and bring valuable connections to the table.
