Head of Demand Generation - SaaS ( Remote )

Demand Generation Lead

Must be London based (remote working)

Propel are currently partnered with a high-growth B2B SaaS business in the hospitality sector. The company is scaling fast and looking for a Head of Demand Generation to take global ownership of pipeline generation and help drive their journey to €100m in revenue.

The role

This is a pivotal hire that will shape how demand generation operates worldwide. You’ll be responsible for:

• Driving predictable pipeline growth across multiple regions
• Standardising processes and improving lead management so the team can scale effectively
• Partnering closely with sales, SDR, and commercial teams to deliver against revenue goals
• Leading and mentoring a distributed team across the UK, France, Spain and beyond
• Building modern demand generation strategies that combine digital, content, community, and events
• Bringing operational rigour to reporting and forecasting, ensuring marketing is seen as a revenue engine

What we’re looking for

• Strong experience in B2B SaaS demand generation, ideally mid-market to enterprise
• A track record of delivering pipeline growth and improving conversion at scale
• Leadership experience – you’ve managed small teams (2–3+) and are ready to step into a bigger global remit
• Someone passionate about modern demand generation, from experimenting with new AI-driven approaches to moving away from outdated MQL models
• Comfortable working cross-functionally with product, revenue, and marketing peers

Why this role

• Be the person to operationalise and scale demand generation in a business at a critical growth stage
• Lead a global team in a company that’s genuinely transforming how hospitality operates
• Opportunity to step into a senior role with scope to shape structure, processes, and strategy
• You will be able to work remotely, but must be commutable to London for SLT meetings and European travel
• Salary up to £100k plus 20% bonus

If you’re looking to step up into a global Head of role and want to make a tangible impact in a high-growth SaaS scaleup, this could be the opportunity.