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- Tasks: Lead growth marketing for financial advisers and platforms through data-driven campaigns.
- Company: Join a well-established financial services business focused on scaling its intermediary channel.
- Benefits: Enjoy a modern marketing function with autonomy, testing opportunities, and a collaborative environment.
- Why this job: Make a real impact in a key growth area while working with a dynamic team.
- Qualifications: Experience in B2B financial services marketing, especially with IFAs or wealth advisers.
- Other info: This is a full-time role based in Birmingham, ideal for commercially-minded marketers.
The predicted salary is between 36000 - 60000 £ per year.
Growth Marketing Manager – (IFA / Intermediary)
Growth Marketing Manager – (IFA / Intermediary)
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The Marketing Recruiter | I help Tech Startups & Scaleups build marketing teams that actually drive growth | Mentor, advocate, ally for my audience.
Growth Marketing Manager – Intermediary Channel
We\’re hiring on behalf of a well-established financial services business that\’s scaling its intermediary channel and looking for a commercially-minded Growth Marketer to take the reins on acquisition through financial advisers and platforms.
This isn’t a consumer marketing role.
This is about driving growth through IFA relationships, adviser platforms, and partnerships using smart, data-led marketing.
They need someone who’s: Spent time in financial services with experience marketing to IFAs, wealth platforms, or asset managers.
The role:
You’ll be responsible for planning, delivering, and optimising campaigns that support adviser engagement and increase AUM across multiple products and platforms.
Key parts of the job:
- Owning and optimising paid, email, social, and partnership channels
- Running A/B tests and experiments to refine what works
- Working with platforms and third parties on joint campaigns
- Aligning closely with the sales and product teams to support conversion
- Using tools like Financial Clarity to sharpen targeting and segmentation
- Managing performance, budget, and channel strategy end-to-end
Who we’re looking for:
- Someone who’s worked in B2B financial services marketing with exposure to the IFA or wealth adviser market
- Hands-on across key digital channels, not just strategy
- Commercially switched-on able to link activity to leads, income, and AUM
- A natural collaborator, comfortable working across product, sales, and external partners
- Comfortable in a regulated environment, and able to balance creativity with compliance
Why it’s a great role:
You’ll be joining a modern, well-resourced marketing function where performance matters and you’ll be trusted to make decisions, test ideas, and own results.
This is a chance to lead growth for one of the business’s most important channels.
Want to find out more? Apply directly.
#ifa #intermediarymarketing #growthmarketing #b2bmarketing #financialservices #marketingjobs
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing
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Industries
Insurance
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Growth Marketing Manager - (IFA / Intermediary) employer: Propel
Contact Detail:
Propel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Manager - (IFA / Intermediary)
✨Tip Number 1
Network with professionals in the financial services sector, especially those who have experience with IFAs and wealth platforms. Attend industry events or webinars to connect with potential colleagues and learn more about the latest trends in growth marketing.
✨Tip Number 2
Familiarise yourself with the tools and platforms commonly used in B2B financial marketing, such as Financial Clarity. Being able to demonstrate your proficiency with these tools during discussions can set you apart from other candidates.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed that involved A/B testing and optimisation. Highlight your analytical skills and how you've used data to drive decisions and improve campaign performance.
✨Tip Number 4
Showcase your collaborative skills by discussing past experiences where you worked closely with sales and product teams. Emphasising your ability to align marketing strategies with business goals will resonate well with the hiring team.
We think you need these skills to ace Growth Marketing Manager - (IFA / Intermediary)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B financial services marketing, particularly with IFAs or wealth advisers. Use specific examples of campaigns you've managed and the results achieved.
Craft a Compelling Cover Letter: In your cover letter, emphasise your understanding of the intermediary channel and how your skills align with the role's requirements. Mention your experience with data-led marketing and collaboration with sales and product teams.
Showcase Your Campaign Successes: Include specific metrics from past campaigns in your application. Demonstrating how you've driven growth through targeted marketing efforts will make your application stand out.
Highlight Compliance Awareness: Since the role involves working in a regulated environment, mention any experience you have with compliance in marketing. This shows that you can balance creativity with the necessary regulations.
How to prepare for a job interview at Propel
✨Know Your Financial Services
Make sure you brush up on your knowledge of the financial services industry, particularly around IFAs and wealth platforms. Being able to discuss recent trends or challenges in the sector will show that you're not just familiar with the role but also passionate about it.
✨Demonstrate Data-Driven Decision Making
Since this role focuses on data-led marketing, be prepared to discuss how you've used data to inform your marketing strategies in the past. Bring examples of A/B tests or campaigns you've optimised based on performance metrics.
✨Showcase Collaboration Skills
This position requires working closely with sales and product teams. Be ready to share examples of how you've successfully collaborated with different departments in previous roles, highlighting your ability to communicate effectively and drive results together.
✨Prepare for Compliance Questions
Given the regulated nature of the financial services industry, expect questions about compliance. Familiarise yourself with relevant regulations and be ready to discuss how you've balanced creativity with compliance in your marketing efforts.