Growth Marketing Lead | High-Growth Fintech Scaleup

Growth Marketing Lead | High-Growth Fintech Scaleup

We're partnering with a fast-growing, well-backed fintech scaleup on an incredible trajectory, growing fast and almost entirely through referral and word of mouth, without ever having built a formal growth function. That's about to change, and they want someone brilliant to build it.

To date they've had a marketing team of 10 across brand, content and comms. They've recently hired their first CMO to build a modern marketing organisation, and this will be the CMO's first strategic hire.

They're looking for a Growth Marketing Lead with prior fintech or finance experience to build the CRM and growth engine from the ground up, owning the full customer journey from first interest through to conversion, retention and referral.

This is a hands-on, highly visible role at the commercial heart of the business, working closely with Marketing, Commercial and Leadership. It's viewed internally as one of the most important hires the CMO will make.

Why This Role

• Be the first dedicated Growth Marketing hire, reporting directly to a newly appointed CMO.
• Build the CRM and lifecycle function from scratch, no legacy systems, no inherited playbook, no tech debt to work around.
• Own the customer journey end to end, from first touch through nurture, conversion, retention and referral.
• Help shape an AI-native marketing function from day one.
• Work on a genuinely complex, high-stakes product where getting the lifecycle right actually matters commercially.
• Enjoy startup ownership with the backing and investment of a well-funded, scaling business.

What You'll Be Doing

• Own the end-to-end growth and lifecycle strategy, from prospect through nurture, conversion and referral.
• Build the CRM infrastructure and customer journeys from the ground up, ensuring nothing falls through the cracks across a long, considered decision cycle.
• Partner closely with Commercial to identify high-value prospects and deliver the right message through the right channel at the right time.
• Run targeted awareness activity that keeps the brand front of mind with a niche,high-value audience; this is about relevance, not reach.
• Own the broader growth strategy across channels and partnerships.
• Build a referral engine that turns satisfied customers into a compounding acquisition channel.
• Own growth reporting, translating funnel performance into clear commercial insight for the CMO and leadership.
• Bring an AI-first mindset, embedding AI into workflows, experimentation and decision-making wherever it adds real advantage.

What We're Looking For

• Genuine end-to-end ownership of CRM and lifecycle marketing, not just executing campaigns inside a CRM platform.
• Experience marketing to a smaller, high-value audience with a long, considered buying journey, not a high-volume, low-consideration funnel.
• Strong commercial thinking, comfortable forming a hypothesis, testing it and iterating fast.
• Comfortable running targeted awareness campaigns as part of a wider growth strategy, this is not a traditional paid acquisition or performance role.
• Genuinely curious about AI, already using it to improve how you work, not just aware of it.
• Experience in a regulated or highly compliant industry is a real advantage here; you'll understand exactly why that discipline matters.
• A builder's mindset, someone who wants to create the processes and systems, not inherit someone else's.

This Role Would Suit You If...

You've built CRM or lifecycle programmes for customers making a significant, considered decision, not an impulse purchase. That could be fintech, wealthtech, investment platforms, insurance, or another regulated space where trust has to be earned before someone commits real money.

This Role Might Not Be Right If...

• Your experience has been primarily performance marketing with limited ownership of CRM or lifecycle strategy.
• Your background is mostly compliance or operational comms rather than customer growth.
• You prefer established processes rather than building functions from the ground up