At a Glance
- Tasks: Lead growth marketing strategies and manage a significant channel budget to drive customer acquisition.
- Company: Join a pioneering media group transforming brand connections with local audiences.
- Benefits: Hybrid work model, competitive salary, and the chance to shape a new platform.
- Other info: Unique opportunity to influence a groundbreaking self-serve advertising platform.
- Why this job: Be part of an exciting launch and make a real impact in performance marketing.
- Qualifications: 5+ years in growth marketing with strong B2B experience and agency management skills.
The predicted salary is between 60000 - 80000 £ per year.
Propel is partnering with a national media group that’s redefining how brands connect with local audiences. From radio and outdoor to digital and live experiences, they create campaigns that move people and drive results. The next chapter is something genuinely new: a self-serve platform that makes outdoor and audio advertising, radio, billboard, OOH, as simple as Google Ads. Brands sign up for free, build a radio ad using AI in minutes, and book campaigns directly.
This is a high-stakes, early moment to join, and a rare one.
What you’ll be doing:
- Owning all paid acquisition, CRO and SEO across a £1.7m–£1.9m channel budget.
- Setting channel mix and strategy to hit targets including 600 new customers.
- Evaluating and optimising agency relationships.
- Driving performance marketing from the ground up as the platform enters its first public phase.
- Working closely with the team launching this product into market in real time.
What they’re looking for:
- 5 years+ in growth or performance marketing, strategic enough to own the vision, hands-on enough to execute.
- Strong B2B PLG or self-serve experience.
- Comfortable with ambiguity and a messy path forward.
- Experience managing agencies and knowing when (and how) to bring things in-house.
- A self-starter who’s built from near zero, ideally at a high-growth startup or scale-up.
- Budget management at scale, you’ve owned meaningful budgets and tied spend directly to growth.
Location: London-based | Hybrid (3 days per week in office)
A rare opportunity to shape performance marketing for a platform category that hasn’t existed before, from day one of going public.
Growth Lead employer: Propel
Join a pioneering media group in London that is transforming the way brands engage with local audiences through innovative self-serve advertising solutions. As a Growth Lead, you'll thrive in a dynamic and collaborative work culture that values creativity and strategic thinking, while enjoying opportunities for professional development and growth. With a hybrid work model and a focus on performance marketing, this role offers a unique chance to make a significant impact from the outset of an exciting new platform launch.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Lead
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements in growth marketing. Use case studies to demonstrate how you've driven user acquisition and performance in previous roles. This will make you stand out when you apply through our website.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their market position and think about how you can contribute to their growth. Be ready to discuss your hands-on experience and how you’ve tackled challenges in ambiguous situations.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Mention something specific from your conversation to show you were engaged and are genuinely interested in the role. And remember, keep an eye on our website for new opportunities!
We think you need these skills to ace Growth Lead
Some tips for your application 🫡
Show Your Growth Mindset:When you're writing your application, make sure to highlight your experience in growth or performance marketing. We want to see how you've driven users to platforms and achieved results, so share specific examples that showcase your strategic thinking and hands-on execution.
Be Authentic and Personal:Don't be afraid to let your personality shine through in your application. We love seeing genuine passion for what we do, so share why you're excited about this opportunity and how you can contribute to our mission of redefining brand connections.
Tailor Your Application:Make sure to tailor your application to the job description. We’re looking for someone with B2B PLG or self-serve experience, so emphasise any relevant skills or experiences that align with what we're after. This shows us you’ve done your homework and are genuinely interested.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications better and ensures you don’t miss out on any important updates. Plus, it’s super easy to do!
How to prepare for a job interview at Propel
✨Know Your Numbers
Make sure you’re familiar with key metrics related to growth and performance marketing. Be ready to discuss how you've managed budgets in the past, especially if they were significant. This will show that you understand the financial side of driving growth.
✨Showcase Your Strategic Mindset
Prepare examples of how you've set channel strategies in previous roles. Think about specific campaigns where you’ve driven user acquisition or optimised conversion rates. This will demonstrate your ability to own the vision and execute effectively.
✨Embrace Ambiguity
Since this role involves navigating a new platform in its early stages, be prepared to discuss how you handle uncertainty. Share experiences where you’ve thrived in messy situations and how you’ve turned challenges into opportunities.
✨Agency Relationships Matter
Be ready to talk about your experience managing agency relationships. Discuss how you’ve evaluated their performance and when you decided to bring tasks in-house. This will highlight your strategic thinking and hands-on approach.
