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- Tasks: Lead product marketing for an innovative AI-native developer platform and shape its market narrative.
- Company: Fast-growing AI-native startup with a dynamic culture and strong investor backing.
- Benefits: Competitive salary, hybrid work model, and the chance to build from the ground up.
- Other info: Opportunity to create impactful messaging and processes in a rapidly evolving industry.
- Why this job: Be a pioneer in defining a new category at the intersection of AI and software development.
- Qualifications: Experience in product marketing, especially in developer tools or technical B2B SaaS.
The predicted salary is between 80000 - 100000 £ per year.
I'm working exclusively with one of the most compelling AI‑native startups in the developer tools space right now. They’ve raised over $80M from some of the best investors in the industry and they’ve already been recognised as one of the fastest‑growing B2B SaaS companies in Europe. They’re growing fast, and the product is at the centre of something that is genuinely reshaping how software gets built.
This is a founding PMM hire. You will be the first dedicated product marketer this business has ever had. There are no foundations, no messaging framework, no structured launch process. It’s a blank page and that’s entirely the point. This product sits at the intersection of AI and software development. The company believes and is building for a world where developers define features and architecture in specs, not code, with AI agents doing the work. It’s a new category. You’ll be defining how it’s understood in the market. Your job is to own that narrative end to end: positioning, messaging, launches, sales enablement, competitive intelligence, and the GTM infrastructure that everything else grows from.
You’ll work directly alongside product and engineering, translate deeply technical capabilities into stories that land with developers and engineering leaders, and build the foundation from scratch.
What this role is not: It is not a role for someone who wants to inherit a playbook and optimise it. There is no playbook. You’re writing it. It is also not a role for someone who is interested in AI as a CV talking point. This company lives inside the AI‑native developer movement. You need to have been paying attention genuinely and have a point of view on where it’s heading.
What you need to have done:
- You must have founding or near‑founding PMM experience. That means you’ve been the person who built it, installed the frameworks, created the process, brought structure where there wasn’t any, and did the work yourself at the same time.
- A background in developer tools or highly technical B2B SaaS you’ve marketed to developers, you understand how they think, and you know what earns their trust.
- Technically fluent and comfortable in a room full of engineers.
- Exceptional writer who can make complex things feel obvious.
- 4–8 years in product marketing, with real ownership of messaging end to end.
- Experience with PLG and sales‑assisted motions is a strong plus.
Founding Product Marketing Manager | Native AI-SaaS employer: Propel
Contact Detail:
Propel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Founding Product Marketing Manager | Native AI-SaaS
✨Tip Number 1
Network like a pro! Reach out to people in the AI and developer tools space on LinkedIn. Join relevant groups, attend meetups, and don’t be shy about sliding into DMs. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your expertise! Create content that showcases your understanding of product marketing in the AI-native space. Write articles, share insights, or even start a blog. This not only builds your personal brand but also demonstrates your passion and knowledge to potential employers.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s product and market. Understand their competitors and think about how you would position their product. Bring fresh ideas to the table during interviews; they’ll love seeing your proactive approach!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got some amazing opportunities, and applying directly shows your enthusiasm. Plus, it gives us a chance to see your application in the best light possible. Let’s get you that dream job!
We think you need these skills to ace Founding Product Marketing Manager | Native AI-SaaS
Some tips for your application 🫡
Show Your Passion for AI: Make sure to highlight your genuine interest in AI and how it’s reshaping the developer landscape. We want to see that you’re not just jumping on the bandwagon but have been actively engaged with the movement.
Craft a Compelling Narrative: Since this role is all about defining the narrative, use your application to tell a story. Share your experiences in product marketing and how you've built frameworks from scratch. We love a good story!
Be Technical Yet Relatable: Remember, you’ll be translating complex technical concepts into relatable messaging. Use your application to demonstrate your technical fluency while keeping it accessible. Show us you can bridge the gap between developers and marketing.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to see your application in the right context and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Propel
✨Know Your Product Inside Out
Before the interview, dive deep into the company's product and its unique selling points. Understand how it fits into the AI-native developer landscape and be ready to discuss how you would position it in the market.
✨Showcase Your Founding Experience
Be prepared to share specific examples from your past roles where you built marketing frameworks from scratch. Highlight your ability to create structure and processes in a fast-paced environment, as this is crucial for the role.
✨Speak Developer Language
Since the target audience is developers, demonstrate your understanding of their mindset. Use relevant terminology and examples that resonate with them, showing that you can translate technical capabilities into compelling narratives.
✨Bring Your Vision for the Future
This role is about shaping the future of product marketing in an AI-native context. Be ready to articulate your vision for how you see the market evolving and how you would position the product to lead in that space.