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- Tasks: Lead product marketing for a climate-tech app, shaping messaging and go-to-market strategies.
- Company: Join a fast-growing climate-tech startup on a mission to simplify climate action.
- Benefits: Fully remote work, competitive salary, and the chance to make a real impact.
- Other info: Shape the future of climate action while working in a dynamic, innovative environment.
- Why this job: Be the first in this role and influence how millions engage with climate action.
- Qualifications: Experience in product marketing, consumer apps, and audience insight is essential.
The predicted salary is between 36000 - 60000 £ per year.
We’re partnering with a fast-growing climate-tech startup on a mission to make climate action part of everyday life. Their consumer app has already attracted tens of thousands of users globally — and they’re just getting started. They’re hiring a Founding Product Marketing Lead to own positioning, craft the narrative, and turn user insight into product and go-to-market strategy.
The Mission
To make climate action simple, social, and measurable. You’ll connect the dots between audience insight, product, and storytelling defining how the company communicates value, launches new features, and drives engagement that lasts.
What You’ll Own
- Positioning & Narrative
- Define the story that connects product value to user needs.
- Shape messaging that resonates across audiences and moments in the journey.
- Plan and execute launches for new product features.
- Build frameworks that link audience insight, creative storytelling, and product strategy.
- Align stakeholders around clear value propositions and success metrics.
- Define and continuously refine the ideal customer profile (ICP) and key audience segments through data, research, and direct user conversations.
- Identify motivations, triggers, and barriers that drive behaviour across each stage of the journey from free to paid.
- Use these insights to inform both product decisions and go-to-market strategy.
- Partner closely with product to align on roadmap priorities and identify new opportunities for engagement and monetisation.
- Collaborate with growth and data teams to analyse AARR metrics and design experiments that improve user activation, retention, and contribution.
- Ensure learnings from every test feed back into product, messaging, and user experience.
- Test messaging, creative, and onboarding experiences to uncover what drives conversion.
- Track performance, analyse outcomes, and translate learnings into playbooks for scale.
- Help build a data-informed, audience-obsessed marketing culture from the ground up.
Who You Are
- A proven Product Marketer (or Product Growth Marketer) with experience in consumer apps, product-led startups, or mobile studios.
- You’ve owned positioning, messaging, and go-to-market for new products or features ideally in a fast-scaling app environment.
- Experienced in defining ICPs, audience segmentation, and customer journeys you know how to uncover what motivates users and tailor messaging accordingly.
- You’re fluent in how users move through activation, adoption, retention, and revenue (AARR) stages and you’ve run experiments to improve them.
- Comfortable using data tools to track performance, identify drop-offs, and validate hypotheses.
- Experienced in user segmentation, audience research, and insight generation you know how to translate learning into roadmap and communication decisions.
- Skilled at turning complex product value into clear, motivating messaging that resonates across audiences.
Why This Role Matters
You’ll be the first in the function, setting the foundation for how this company grows. Your work will shape the product narrative, define frameworks, and influence how millions engage with climate action.
Location: Fully remote (Europe-based preferred)
Locations
Founding Product Marketing Lead | Climate-Tech App | Remote employer: Propel
Contact Detail:
Propel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Founding Product Marketing Lead | Climate-Tech App | Remote
✨Tip Number 1
Network like a pro! Reach out to people in the climate-tech space on LinkedIn or at industry events. A personal connection can often get your foot in the door faster than a CV.
✨Tip Number 2
Show off your passion for climate action! When you get that interview, make sure to share your personal experiences and insights related to the mission. It’ll show you’re not just another candidate, but someone who genuinely cares.
✨Tip Number 3
Prepare to discuss your ideas! Think about how you would approach positioning and messaging for their app. Bring fresh ideas to the table during interviews to demonstrate your strategic thinking.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team!
We think you need these skills to ace Founding Product Marketing Lead | Climate-Tech App | Remote
Some tips for your application 🫡
Craft Your Story: When applying, think about how your experience connects to the mission of making climate action part of everyday life. We want to see how you can shape a narrative that resonates with users and aligns with our values.
Showcase Your Insights: Highlight any experience you have in defining ideal customer profiles or audience segments. We love data-driven insights, so share examples of how you've used user feedback to inform product strategy and messaging.
Be Clear on Your Impact: In your application, make sure to detail how you've contributed to go-to-market strategies or product launches in the past. We’re looking for someone who can clearly articulate their impact on user engagement and retention.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process!
How to prepare for a job interview at Propel
✨Know the Mission Inside Out
Before your interview, dive deep into the startup's mission to make climate action part of everyday life. Understand how their app works and think about how you can contribute to that mission as the Founding Product Marketing Lead. This will show your passion and alignment with their goals.
✨Craft Your Own Narrative
Prepare to articulate your own story in relation to the role. Highlight your experience in product marketing, especially in consumer apps or startups. Be ready to discuss specific examples where you've defined positioning, crafted messaging, or executed successful go-to-market strategies.
✨Showcase Your Data Savvy
Since this role involves audience insight and ICP development, come prepared with examples of how you've used data to inform marketing decisions. Discuss any tools you've used to track performance and how you've translated insights into actionable strategies.
✨Engage with Questions
Prepare thoughtful questions that demonstrate your understanding of the role and the company. Ask about their current challenges in user engagement or how they envision the product evolving. This not only shows your interest but also helps you gauge if the company is the right fit for you.