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- Tasks: Lead product marketing for a climate-tech app, shaping messaging and go-to-market strategies.
- Company: Join a fast-growing climate-tech startup on a mission to simplify climate action.
- Benefits: Fully remote work, competitive salary, and the chance to make a real impact.
- Other info: Shape the future of climate action while working in a dynamic, innovative environment.
- Why this job: Be the first in this role and influence how millions engage with climate action.
- Qualifications: Proven experience in product marketing, especially in consumer apps or startups.
The predicted salary is between 36000 - 60000 £ per year.
We’re partnering with a fast-growing climate-tech startup on a mission to make climate action part of everyday life. Their consumer app has already attracted tens of thousands of users globally — and they’re just getting started. They’re hiring a Founding Product Marketing Lead to own positioning, craft the narrative, and turn user insight into product and go-to-market strategy.
The Mission
To make climate action simple, social, and measurable. You’ll connect the dots between audience insight, product, and storytelling defining how the company communicates value, launches new features, and drives engagement that lasts.
What You’ll Own
- Positioning & Narrative
Define the story that connects product value to user needs. Shape messaging that resonates across audiences and moments in the journey. - Go-to-Market & Launch Strategy
Plan and execute launches for new product features. Build frameworks that link audience insight, creative storytelling, and product strategy. Align stakeholders around clear value propositions and success metrics. - Audience Insight & ICP Development
Define and continuously refine the ideal customer profile (ICP) and key audience segments through data, research, and direct user conversations. Identify motivations, triggers, and barriers that drive behaviour across each stage of the journey from free to paid. Use these insights to inform both product decisions and go-to-market strategy. - Product & Growth Collaboration
Partner closely with product to align on roadmap priorities and identify new opportunities for engagement and monetisation. Collaborate with growth and data teams to analyse AARR metrics and design experiments that improve user activation, retention, and contribution. Ensure learnings from every test feed back into product, messaging, and user experience. - Continuous Experimentation & Learning
Test messaging, creative, and onboarding experiences to uncover what drives conversion. Track performance, analyse outcomes, and translate learnings into playbooks for scale. Help build a data-informed, audience-obsessed marketing culture from the ground up.
Who You Are
A proven Product Marketer (or Product Growth Marketer) with experience in consumer apps, product-led startups, or mobile studios. You’ve owned positioning, messaging, and go-to-market for new products or features ideally in a fast-scaling app environment. Experienced in defining ICPs, audience segmentation, and customer journeys you know how to uncover what motivates users and tailor messaging accordingly. You’re fluent in how users move through activation, adoption, retention, and revenue (AARR) stages and you’ve run experiments to improve them. Comfortable using data tools to track performance, identify drop-offs, and validate hypotheses. Experienced in user segmentation, audience research, and insight generation you know how to translate learning into roadmap and communication decisions. Skilled at turning complex product value into clear, motivating messaging that resonates across audiences.
Why This Role Matters
You’ll be the first in the function, setting the foundation for how this company grows. Your work will shape the product narrative, define frameworks, and influence how millions engage with climate action.
Location: Fully remote (Europe-based preferred)
Founding Product Marketing Lead | Climate-Tech App | Remote employer: Propel
Contact Detail:
Propel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Founding Product Marketing Lead | Climate-Tech App | Remote
✨Tip Number 1
Get to know the company inside out! Research their mission, values, and recent projects. This will help you tailor your conversations and show that you're genuinely interested in their climate-tech vision.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral — which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising your storytelling skills. Think about how you can connect your past experiences to the role of Founding Product Marketing Lead. Make it relatable and engaging — remember, they want to see your passion for climate action!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Founding Product Marketing Lead | Climate-Tech App | Remote
Some tips for your application 🫡
Craft Your Story: When applying, think about how your experience connects to the mission of making climate action part of everyday life. We want to see your narrative shine through, so make sure to highlight your relevant skills and experiences that align with our goals.
Showcase Your Insights: We love data-driven decisions! In your application, share examples of how you've used audience insights to shape product marketing strategies. This will show us you understand the importance of connecting user needs with product value.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you a great fit for the role. Remember, we’re looking for someone who can communicate effectively!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Propel
✨Know Your Climate Action Stuff
Make sure you’re clued up on climate action and the startup's mission. Research their app, understand its features, and think about how you can contribute to making climate action simple and engaging for users.
✨Craft Your Product Marketing Narrative
Prepare to discuss how you would define the product's story and messaging. Think about examples from your past experience where you successfully shaped narratives that resonated with users and drove engagement.
✨Show Off Your Data Skills
Be ready to talk about how you’ve used data to inform your marketing strategies. Bring examples of how you’ve defined ideal customer profiles or improved user journeys through audience insights and experimentation.
✨Align with Their Vision
Demonstrate your understanding of the go-to-market strategy and how you would align stakeholders around value propositions. Share your thoughts on how to create effective launch plans that connect product features with user needs.