At a Glance
- Tasks: Lead the content strategy and produce engaging materials across multiple platforms.
- Company: Join a trusted B2B SaaS company in a growth phase with a strong market presence.
- Benefits: Competitive salary, remote work, and opportunities for team building and professional growth.
- Other info: Be part of a transformative journey and help shape the future of content marketing.
- Why this job: Own the content function and make a real impact in a dynamic environment.
- Qualifications: 5-8 years of B2B content marketing experience and previous management skills.
The predicted salary is between 75000 - 80000 £ per year.
This is a well-established, PE-backed B2B SaaS business that has quietly built one of the most trusted platforms in its space. With around 12,000 customers and roughly 20% market share, it has a strong installed base, a world-class NPS score, and a brand that is recognised across its target market.
The business is now in a clear growth and modernisation phase, with serious investment behind the marketing function for the first time. A second product, recently acquired and in its own scale-up phase, adds a significant cross-sell opportunity.
The marketing function is being built around three specialist leads — Growth, Content, and Field. This Content hire is part of that build.
As Content Marketing Lead, you will own the full content function across both products. This is a foundational, hands-on role working directly alongside the Head of Marketing, with a clear plan to grow a team beneath you from later in the year.
You will set the strategy and you will produce the work. The cadence is high — weekly podcast, regular webinars, consistent YouTube output, case studies, blog, email and LinkedIn — and AI is encouraged and expected as part of how you scale.
What You Will Be Doing
- Owning the content strategy and editorial calendar across both products
- Writing and producing across blog, long-form, case studies (target ~2 per month, supported by the customer team), email nurture, and landing pages
- Scripting and producing video and podcast content — YouTube, weekly podcast episodes, webinar scripts and post-event repurposing
- Owning LinkedIn organic content as the primary social channel
- Leading SEO and organic growth across both brands
- Partnering with the Product team on positioning and content for new features and releases
- Working closely with the Growth Lead on paid promotion of content and supporting HubSpot campaigns when capacity allows
- Briefing and managing freelance and agency support where needed
- Building and developing a small team from later in the year
The Ideal Candidate
You will be a hands-on B2B content marketer who has built or led a content function in a lean SaaS environment. You think strategically, you write brilliantly, and you are equally comfortable scripting a podcast episode, recording a YouTube explainer, and crafting a long-form blog. You have managed people before and you are ready to do it again as the team grows. You use AI properly — not as a curiosity but as part of how you work.
You Will Likely Have
- 5 to 8 years of B2B content marketing experience, ideally in SaaS
- Previous people management experience
- A strong written portfolio of work you have personally produced — across long-form, short-form, social and ideally video or podcast
- Comfort in front of and behind the camera — scripting, recording or producing video and podcast content
- Hands-on HubSpot experience and a working knowledge of SEO tools
- Demonstrable use of AI tools to scale content output
- A track record of growing organic traffic and contributing to pipeline
- A genuine builder's mindset — you want to create something, not just optimise what already exists
The Package
£75,000 – £80,000 total package. Primarily remote, UK-based, with once-a-month travel to the South East office. The chance to join a business at an inflection point and own a function from the ground up. Benefits package.
Content Marketing Lead in England employer: Propel
Join a dynamic and innovative B2B SaaS company that values creativity and growth, offering a unique opportunity to lead the content marketing function from the ground up. With a strong focus on employee development, a collaborative work culture, and the flexibility of remote work complemented by monthly office visits in the South East, this role is perfect for those looking to make a meaningful impact while enjoying a competitive salary and comprehensive benefits package.
StudySmarter Expert Advice🤫
We think this is how you could land Content Marketing Lead in England
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend webinars, and join relevant groups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially in content marketing. Whether it's blog posts, videos, or case studies, make sure it’s easily accessible and showcases your versatility.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their content strategy and think about how you can contribute. Bring fresh ideas to the table; they’ll love your enthusiasm!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always looking for passionate individuals who want to make an impact in the B2B SaaS space.
We think you need these skills to ace Content Marketing Lead in England
Some tips for your application 🫡
Show Off Your Writing Skills:This role is all about content, so make sure your application showcases your writing prowess. Include samples of your work that highlight your ability to craft engaging blog posts, case studies, and even scripts for podcasts or videos.
Tailor Your Application:Don’t just send a generic CV and cover letter. We want to see how your experience aligns with our needs. Highlight your B2B SaaS experience and any previous roles where you’ve built or led a content function.
Be Authentic:Let your personality shine through in your application. We’re looking for someone who can connect with our audience, so don’t be afraid to show us who you are and what makes you passionate about content marketing.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our growing team!
How to prepare for a job interview at Propel
✨Know Your Content Inside Out
Before the interview, dive deep into the company's existing content. Familiarise yourself with their blog posts, podcasts, and social media presence. This will not only help you understand their tone and style but also allow you to suggest fresh ideas during the interview.
✨Showcase Your Portfolio
Bring along a strong portfolio that highlights your best work. Make sure it includes a variety of content types like blogs, case studies, and video scripts. Be ready to discuss the impact of each piece and how it contributed to previous companies' growth.
✨Demonstrate Your Strategic Thinking
Prepare to discuss your approach to building a content strategy. Think about how you would align content with the company's goals, especially in a B2B SaaS context. Share examples of how you've successfully executed similar strategies in the past.
✨Be Ready to Talk AI and Tools
Since the role involves using AI tools for scaling content, be prepared to discuss your experience with them. Highlight specific tools you've used, how they've improved your workflow, and any measurable results you've achieved through their implementation.
