At a Glance
- Tasks: Lead the product vision and strategy for a groundbreaking wellbeing app.
- Company: Exciting venture-backed tech company focused on digital wellbeing.
- Benefits: Competitive salary, EMI equity options, fully remote work, and annual retreats.
- Other info: Join a dynamic team in a high-autonomy environment with AI-first culture.
- Why this job: Shape a product used by millions and work directly with founders.
- Qualifications: 7+ years in Product Management with strong analytics and UX skills.
The predicted salary is between 85000 - 105000 £ per year.
I'm partnering with an exciting, venture-backed consumer technology company redefining how people engage with digital wellbeing. Their award-winning mobile app has already reached 3M+ users globally, combining technology, behavioural science and immersive experiences to help people improve their mental wellbeing. They're now looking for a Digital Product Lead to own the future direction of the product — someone who can combine customer insight, analytics, experimentation and product strategy to shape the next stage of growth.
This is a rare opportunity to join a small, senior team where you'll work directly with founders and have genuine ownership over product vision, roadmap and execution.
The Opportunity
As Digital Product Lead, you'll become the person who understands the product, users and opportunities better than anyone else. You'll own the "what" and "why" behind the product, using analytics, customer conversations and experimentation to identify the biggest opportunities, define problems clearly and turn insights into validated solutions. The role is highly hands-on. You'll work closely with founders, engineering and design to take ideas from discovery through prototyping, testing and delivery. You'll also play a key role in bringing together the wider product ecosystem, creating a seamless experience across the app, new experiences and future product opportunities.
What You'll Be Doing:
- Own the product vision, strategy and roadmap for a consumer mobile app.
- Use analytics across funnels, engagement, retention and subscription behaviour to identify growth opportunities.
- Speak directly with customers and combine qualitative insights with product data to understand user behaviour.
- Design and run experiments, including A/B tests, to improve activation, engagement and conversion.
- Translate insights into clearly defined problems, prototypes and test plans.
- Work closely with engineering and founders to prioritise and deliver high-impact improvements.
- Create user flows, journeys and prototypes for simpler product experiences.
- Brief and collaborate with specialist designers when deeper UX/UI support is required.
- Embed AI tools into your workflow to accelerate research, analysis, prototyping and product delivery.
What I'm Looking For:
- 7+ years' experience in Product Management within consumer digital products, mobile apps or subscription businesses.
- Experience owning product strategy, roadmap and prioritisation.
- Strong experience using analytics, experimentation and customer insight to drive product decisions.
- Hands-on experience improving activation, engagement, retention or subscription metrics.
- Experience running A/B tests and understanding experimentation methodology.
- Comfortable working directly with founders and operating in a small, high-autonomy environment.
- Strong UX understanding with the ability to create simple product experiences where needed.
- Experience using AI tools (Claude, ChatGPT or similar) as part of your everyday product workflow.
- Experience in startup/scale-up environments where you've created structure, shaped direction and operated with significant ownership.
- Genuine curiosity and the ability to deeply understand complex products, users and behaviours.
What's On Offer
- £85,000–£105,000 salary
- EMI equity options
- Fully remote across the UK
- Opportunity to shape a consumer product used by millions globally
- Work directly with founders in a highly autonomous environment
- AI-first product culture
- Annual company retreats and team meet-ups
This is an ideal opportunity for a Digital Product Lead who loves living in the data, speaking to customers, running experiments and shaping the future of a consumer mobile app from strategy through to delivery. It's particularly suited to someone who enjoys getting under the skin of complex consumer products, understanding why users behave the way they do, thriving in ambiguity and working alongside founders to define the next generation of an innovative wellbeing product.
If this sounds like you, or someone in your network, I'd love to hear from you. Please send across your CV to Zoe.hinkinson@propellondon.com
Digital Product Manager employer: Propel
At Propel, we pride ourselves on being an excellent employer that fosters a dynamic and inclusive work culture. Our Customer Experience Associates enjoy a hybrid working model, ample opportunities for professional growth within Customer Success and Operations, and a commitment to ongoing development, all while making a meaningful impact on customer interactions in a fast-paced environment.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Product Manager
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like Propel!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at Propel would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at Propel through your school's career services!
We think you need these skills to ace Digital Product Manager
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Digital Product Manager, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Digital Product Manager position at Propel. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at Propel
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
