At a Glance
- Tasks: Review and enhance Digital PR strategies for U.S. clients while providing training to the internal team.
- Company: Dynamic UK-based marketing agency with a focus on U.S. market expertise.
- Benefits: Flexible freelance work, potential for ongoing projects, and remote collaboration.
- Other info: Opportunity for career growth and collaboration with a creative team.
- Why this job: Make a real impact in the U.S. media landscape and shape innovative PR campaigns.
- Qualifications: Proven Digital PR experience in the U.S. and strong media landscape knowledge.
The predicted salary is between 30000 - 50000 £ per year.
I’m working with a UK-based marketing agency that’s looking to engage an experienced Digital PR Freelancer with strong U.S. market expertise. They’re currently supporting several U.S. clients and want to strengthen their Digital PR capability specifically for the U.S. media landscape.
This is an initial consultancy-style engagement, with clear potential for ongoing freelance work as campaigns ramp up.
Responsibilities
- Review the agency’s current Digital PR approach for the U.S. market and upskill the internal team.
- Assess how a UK-led Digital PR approach translates to the U.S. media environment.
- Identify gaps, risks and opportunities across ideation, outreach, media targeting and messaging.
- Provide practical, actionable recommendations to improve U.S. campaign performance.
- Deliver a structured training session to the internal team, focused on U.S. Digital PR best practice and execution.
Ongoing Freelance Work (Potential)
- Support or lead U.S.-focused Digital PR campaigns across 4 established U.S. client accounts.
- Develop U.S.-relevant campaign ideas and news angles.
- Manage outreach to U.S. publications and journalists.
- Support coverage, authority and link acquisition objectives.
- Work closely with SEO and content teams.
Experience Needed
- Proven Digital PR experience within the U.S. market.
- Strong understanding of the U.S. media landscape.
- Comfortable operating in a consultative, advisory capacity.
- Experience delivering training, workshops or enablement sessions.
- Happy working remotely with a UK-based agency team.
- Available on a freelance basis.
Seniority level Mid-Senior level
Employment type Part-time
Job function Marketing and Advertising
Industries Advertising Services, Marketing Services
Digital PR Freelancer (US Market) employer: Propel
As a Performance Marketing Manager at one of the UK's fastest-growing consumer fintechs, you'll thrive in a dynamic and collaborative environment that values innovation and autonomy. With a focus on strategic growth and a commitment to employee development, this company offers meaningful opportunities for career advancement while ensuring a strong return on marketing investments. Join a team that celebrates success and is dedicated to driving customer growth in an exciting phase of expansion.
StudySmarter Expert Advice🤫
We think this is how you could land Digital PR Freelancer (US Market)
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Digital PR Freelancer (US Market)
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Propel.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Propel and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Digital PR Freelancer (US Market) at Propel.
How to prepare for a job interview at Propel
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Propel.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Propel. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Propel.
