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- Tasks: Review and enhance Digital PR strategies for U.S. clients while providing training to the internal team.
- Company: Dynamic UK-based marketing agency with a focus on U.S. market expertise.
- Benefits: Flexible freelance work, potential for ongoing projects, and remote collaboration.
- Why this job: Make a real impact in the U.S. media landscape and shape innovative PR campaigns.
- Qualifications: Proven Digital PR experience in the U.S. and strong media landscape knowledge.
- Other info: Opportunity for career growth and collaboration with a creative team.
The predicted salary is between 30000 - 50000 £ per year.
I’m working with a UK-based marketing agency that’s looking to engage an experienced Digital PR Freelancer with strong U.S. market expertise. They’re currently supporting several U.S. clients and want to strengthen their Digital PR capability specifically for the U.S. media landscape.
This is an initial consultancy-style engagement, with clear potential for ongoing freelance work as campaigns ramp up.
Responsibilities- Review the agency’s current Digital PR approach for the U.S. market and upskill the internal team.
- Assess how a UK-led Digital PR approach translates to the U.S. media environment.
- Identify gaps, risks and opportunities across ideation, outreach, media targeting and messaging.
- Provide practical, actionable recommendations to improve U.S. campaign performance.
- Deliver a structured training session to the internal team, focused on U.S. Digital PR best practice and execution.
- Support or lead U.S.-focused Digital PR campaigns across 4 established U.S. client accounts.
- Develop U.S.-relevant campaign ideas and news angles.
- Manage outreach to U.S. publications and journalists.
- Support coverage, authority and link acquisition objectives.
- Work closely with SEO and content teams.
- Proven Digital PR experience within the U.S. market.
- Strong understanding of the U.S. media landscape.
- Comfortable operating in a consultative, advisory capacity.
- Experience delivering training, workshops or enablement sessions.
- Happy working remotely with a UK-based agency team.
- Available on a freelance basis.
Employment type Part-time
Job function Marketing and Advertising
Industries Advertising Services, Marketing Services
Digital PR Freelancer (US Market) employer: Propel
Contact Detail:
Propel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital PR Freelancer (US Market)
✨Tip Number 1
Network like a pro! Reach out to your connections in the U.S. market and let them know you're on the lookout for freelance opportunities. You never know who might have a lead or can introduce you to someone in need of your skills.
✨Tip Number 2
Showcase your expertise! Create a portfolio that highlights your best Digital PR work, especially any campaigns you've run in the U.S. This will help potential clients see what you can bring to the table.
✨Tip Number 3
Stay updated on U.S. media trends! Follow relevant publications and influencers to understand what's hot in the U.S. market. This knowledge will not only help you in interviews but also in crafting tailored pitches.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. By applying directly, you’ll get noticed faster and can show us how keen you are to join our team.
We think you need these skills to ace Digital PR Freelancer (US Market)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Digital PR role and highlights your experience in the U.S. market. We want to see how your skills align with what we're looking for, so don’t be shy about showcasing your relevant achievements!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this consultancy-style engagement. Share specific examples of your work in the U.S. media landscape and how you can upskill our team.
Showcase Your Understanding of U.S. Media: In your application, demonstrate your knowledge of the U.S. media environment. We’re keen to see how you can translate a UK-led approach to resonate with U.S. audiences, so include any relevant insights or experiences.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Propel
✨Know Your U.S. Media Landscape
Before the interview, dive deep into the U.S. media landscape. Familiarise yourself with key publications, journalists, and trends that are relevant to the agency's clients. This will not only show your expertise but also demonstrate your commitment to understanding the market.
✨Prepare Actionable Recommendations
Think about how you can improve the agency’s current Digital PR approach for the U.S. market. Prepare specific, actionable recommendations that address potential gaps or opportunities. This proactive mindset will impress the interviewers and showcase your consultative skills.
✨Showcase Your Training Experience
Since part of the role involves delivering training sessions, be ready to discuss your previous experiences in this area. Share examples of workshops or enablement sessions you've conducted, highlighting the outcomes and feedback received. This will illustrate your ability to upskill the internal team effectively.
✨Be Ready for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills in a U.S. context. Think through potential challenges you might face in U.S.-focused campaigns and how you would tackle them. This will help you demonstrate your strategic thinking and adaptability.
