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For Companies At a Glance
- Tasks: Lead CRM communications and email marketing campaigns to engage customers.
- Company: Join a dynamic retail company focused on exceptional customer experiences.
- Benefits: Enjoy a hybrid work model with 3 days in the office and 2 days remote.
- Why this job: Be part of a supportive team that values collaboration and innovative ideas.
- Qualifications: Prior CRM and email marketing experience is essential; retail background preferred.
- Other info: Great for those seeking career growth or new challenges in a vibrant environment.
The predicted salary is between 36000 - 54000 £ per year.
Propel is collaborating with a growing retail company to find new CRM talent to help fuel their growth and customer-centric objectives.
The Company: A retailer and service provider, this company is highly focused on offering the best to their customers, whichever channel they come through. Their marketing team is crucial to ensuring clear customer communications and timely offers that are personalised and tailored to suit their audience.
The Opportunity:
- Join a successful marketing team to lead on CRM communications, primarily across email marketing but may also include other common channels.
- Help with customer segmentation for personalisation and tailored campaigns to customers.
- Nurture customers across their lifecycle, from acquisition welcome journeys to seasonal campaigns like Christmas and retaining customers to the brand.
- Be part of a collaborative, low-ego team where everyone has the customer at the core of everything, and every idea is welcome.
Requirements:
- Prior CRM experience across email marketing and customer lifecycle marketing.
- Previous retail experience is very desirable, or a similar customer-centric industry.
- Attitude is super important - this is a lovely team of people who are proactive, they roll their sleeves up and dive into their work head first! Everyone is supportive, collaborative, and along for the journey of reaching the team's objectives.
Practical Info:
- Location: Birmingham area
- WFH: office 3 days, home 2 days
- Compensation: up to £45,000 DOE
In summary, whether you're currently a senior executive looking for a step-up into a manager role, or if you're already a manager and fancying a new challenge, this opportunity could suit applicants at different stages of their career, so please submit your CV or reach out to the team directly for more information!
CRM Manager (West Midlands) employer: Propel
Contact Detail:
Propel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager (West Midlands)
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and email marketing. Understanding current best practices will not only help you in interviews but also show your genuine interest in the role.
✨Tip Number 2
Network with professionals in the retail and CRM sectors. Attend industry events or join online forums to connect with others who can provide insights or even refer you to opportunities.
✨Tip Number 3
Prepare to discuss specific examples of successful CRM campaigns you've managed. Be ready to explain your thought process, the tools you used, and the results achieved to demonstrate your expertise.
✨Tip Number 4
Showcase your collaborative spirit during interviews. Since the team values a low-ego, supportive environment, emphasise your ability to work well with others and contribute positively to team dynamics.
We think you need these skills to ace CRM Manager (West Midlands)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your prior CRM experience, especially in email marketing and customer lifecycle marketing. Use specific examples that demonstrate your achievements in these areas.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer-centric marketing. Mention your retail experience and how it aligns with the company's objectives. Be sure to convey your proactive attitude and collaborative spirit.
Highlight Relevant Skills: In your application, emphasise skills that are crucial for the role, such as customer segmentation, campaign management, and communication strategies. Use keywords from the job description to make your application stand out.
Show Enthusiasm for the Company: Research the company and mention why you want to work there specifically. Highlight your alignment with their values of collaboration and customer focus, and express your eagerness to contribute to their growth.
How to prepare for a job interview at Propel
✨Showcase Your CRM Experience
Be prepared to discuss your previous CRM roles, particularly focusing on email marketing and customer lifecycle strategies. Highlight specific campaigns you've managed and the results achieved to demonstrate your expertise.
✨Emphasise Team Collaboration
Since the company values a collaborative environment, share examples of how you've worked effectively within a team. Discuss how you contribute ideas and support colleagues to achieve common goals.
✨Demonstrate Customer-Centric Thinking
Illustrate your understanding of customer needs and how you've tailored marketing strategies to meet those needs. Be ready to discuss how you would approach customer segmentation and personalisation in your role.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and adaptability. Think of scenarios where you've had to pivot your strategy or overcome challenges in CRM campaigns, and be ready to explain your thought process.
