At a Glance
- Tasks: Build and scale creator partnerships across social platforms, testing innovative models for success.
- Company: Fast-growing consumer brand with a vibrant start-up culture in Central London.
- Benefits: High autonomy, collaborative environment, and the chance to shape something from scratch.
- Other info: Dynamic role with opportunities for rapid personal and professional growth.
- Why this job: Join at an exciting moment to make a real impact and drive growth.
- Qualifications: Self-directed, creative, and analytical mindset; experience in influencer marketing is a plus.
The predicted salary is between 40000 - 50000 £ per year.
I'm working with one of the UK's fastest-growing consumer brands - a start-up that's scaled at a pace most businesses only dream of and built a huge fan following in the process through social content alone. They've mastered one channel. Now they want someone to go and crack everything else.
This is a build-from-scratch role. There's no existing playbook - your job is to go out, find creators across other key channels like Instagram, YouTube, Snapchat and wherever else makes sense, figure out which creator partnership models actually work, build the systems to run them at scale, and keep testing until you've found what sticks.
If you've ever wanted a role where you're genuinely figuring something out rather than executing someone else's strategy, this is it.
This will suit you if:
- You're genuinely self-directed - you don't wait to be told what to try next, you're already three tests ahead
- You think in systems - you're not just finding creators, you're building the infrastructure to find thousands of them
- You're comfortable working across multiple platforms and partnership models without a clear precedent to follow
- You get excited by ambiguity rather than unsettled by it
- Any background in creator, influencer or affiliate marketing is a real advantage - but mindset will matter more than experience here
What you'll be doing:
- Building and scaling creator pipelines across social platforms outside of TikTok Shop
- Testing partnership models - gifting, flat fee, performance-based - and finding what drives the best return
- Identifying viral formats and educating creators on how to replicate them
- Launching and validating entirely new growth channels from scratch
- Monitoring performance across all initiatives and optimising for efficiency
- Drawing on a team of junior assistants to help scale operations
What we're looking for:
- A genuine bias for action - you move fast and make decisions with imperfect information
- Creative and analytical in equal measure - you spot opportunities and you know how to measure them
- Comfortable with pace, ambiguity and frequent change
- Experience in influencer, creator or affiliate marketing in any capacity is a bonus
This is a brand with serious momentum and a genuinely exciting trajectory. You'd be coming in at exactly the right moment - early enough to shape something from scratch, but with real commercial backing and a proven business behind you. High autonomy, flat structure, fast pace, best idea wins.
Practical info: Central London, 4 days per week in office (no flex on this - start-up collaborative culture where everyone is on the ground together)
Creator Partnerships Marketing Specialist employer: Propel
Join one of the UK's fastest-growing consumer brands in Central London, where you'll have the unique opportunity to shape and scale creator partnerships from the ground up. With a collaborative start-up culture that thrives on innovation and autonomy, you'll be empowered to test new ideas and drive impactful results alongside a passionate team. Enjoy the benefits of working in a dynamic environment that values creativity, embraces ambiguity, and offers significant growth opportunities as you contribute to a brand with serious momentum.
StudySmarter Expert Advice🤫
We think this is how you could land Creator Partnerships Marketing Specialist
✨Tip Number 1
Get to know the brand inside out! Research their social media presence, understand their tone, and identify what makes them tick. This will help you tailor your approach when reaching out to them.
✨Tip Number 2
Network like a pro! Attend industry events, join relevant online communities, and connect with creators and marketers on platforms like LinkedIn. The more people you know, the better your chances of landing that dream role.
✨Tip Number 3
Showcase your creativity! Create a portfolio or a personal project that highlights your skills in building creator partnerships. This could be a mock campaign or a case study that demonstrates your ability to think outside the box.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Make sure to highlight your self-directed mindset and any relevant experience in your application to stand out from the crowd.
We think you need these skills to ace Creator Partnerships Marketing Specialist
Some tips for your application 🫡
Show Your Creativity:This role is all about building from scratch, so let your creative side shine! Share examples of how you've approached challenges in unique ways or developed innovative strategies in previous roles.
Highlight Your Self-Directed Nature:We want to see that you’re proactive and can think ahead. In your application, mention times when you took the initiative to test new ideas or explore uncharted territory without waiting for direction.
Demonstrate Your Analytical Skills:Since you'll be testing various partnership models, it’s crucial to show us your analytical mindset. Include any experiences where you measured success or optimised processes based on data-driven insights.
Tailor Your Application:Make sure your application speaks directly to the job description. Use similar language and highlight relevant experiences that align with what we’re looking for. And remember, apply through our website for the best chance!
How to prepare for a job interview at Propel
✨Know Your Creators
Before the interview, dive deep into the world of creators across various platforms like Instagram, YouTube, and Snapchat. Familiarise yourself with trending creators and their partnership models. This will show your genuine interest and understanding of the role.
✨Embrace Ambiguity
This role thrives on uncertainty, so be prepared to discuss how you handle ambiguity. Share examples from your past where you've successfully navigated unclear situations or built something from scratch. It’s all about showcasing your self-directed mindset!
✨Think Systems, Not Just Strategies
Be ready to talk about how you would build systems for creator partnerships. Think about the infrastructure needed to scale operations and how you would approach testing different partnership models. This shows you’re not just a doer but a thinker.
✨Show Your Bias for Action
Prepare to demonstrate your ability to make quick decisions with limited information. Share specific instances where you’ve moved fast to seize opportunities or test new ideas. This will highlight your proactive nature, which is crucial for this role.
