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- Tasks: Lead a creative team to drive millions of views on short-form video content.
- Company: Join one of the UK's fastest-growing consumer brands with a social-first approach.
- Benefits: Enjoy real ownership, creative freedom, and a collaborative work environment.
- Other info: Central London location, 4 days in office, salary negotiable for the right candidate.
- Why this job: Elevate an already talented team and make a significant impact in the content space.
- Qualifications: Proven track record in viral content and leadership experience required.
The predicted salary is between 60000 - 80000 £ per year.
I'm working with one of the UK's fastest-growing consumer brands — a social-first business that has generated over a billion organic views and built a genuine following through short-form video content alone. They're not looking for someone to maintain what's already working. They're looking for someone to take it to the next level.
The team is already self-sufficient and performing well. What they need now is a strategic lead who can sit above it, spot what's working, double down on winners, build the processes, and help them hit some serious view targets in 2026.
This will suit you if:
- You have a proven track record driving millions of views on short-form video content built from scratch — not repurposed clips, not content with a built-in audience.
- You think diagnostically about content — you're always asking why something worked and how to replicate it.
- You've worked at a viral content company, a social-first brand or a high-output content studio and know what good looks like at scale.
- You're as comfortable in a spreadsheet analysing performance as you are in a creative brainstorm.
- You want to lead a team, not just be a great individual contributor.
What you'd be doing:
- Overseeing a small team across content creation and video editing.
- Setting creative direction — identifying winning hooks, formats and angles and building them into repeatable systems.
- Owning the view targets for the channel portfolio.
- Building the processes that turn great individual content into a scalable content engine.
- Feeding performance signals into paid and partner marketing teams.
- Hiring and growing the team as the function scales.
What we're looking for:
- A genuine track record of driving millions of views in short-form video — this is non-negotiable.
- Experience in or around viral content at scale — pure-play content companies, social-first brands, high-output studios.
- Leadership experience or clear, demonstrable confidence managing and developing people.
- AI-native working style — not just aware of the tools, actively using them.
- High agency — someone who creates their own processes rather than waiting to be told.
What's in it for you?
This is a brand that has built something genuinely impressive on social already. The content team is talented and largely self-sufficient — your job is to elevate it, not fix it. Real ownership, real creative freedom, and a very clear commercial mandate. Flat structure, fast pace, best idea wins. Very in-person, very collaborative.
Practical bits: Central London, 4 days per week in office. Salary dependent on experience and open to conversation for the right candidate.
Content Marketing Lead employer: Propel
Contact Detail:
Propel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketing Lead
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those who work at social-first brands or viral content companies. Attend events, join online forums, and don’t be shy to slide into DMs — you never know who might have a lead on that perfect role!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best short-form video content. Use analytics to demonstrate how your content drove views and engagement. This will not only impress potential employers but also give them a taste of what you can bring to the table.
✨Tip Number 3
When you land an interview, come prepared with ideas! Research the company’s current content and think about how you could elevate it. Share your thoughts on winning hooks and formats — this shows you’re proactive and ready to take the lead right from the start.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might just be the perfect fit for you. Plus, applying directly shows your enthusiasm and commitment to joining our awesome team!
We think you need these skills to ace Content Marketing Lead
Some tips for your application 🫡
Show Your Passion for Content: When you're writing your application, let your enthusiasm for content marketing shine through. Share specific examples of how you've driven millions of views on short-form video content and what made those projects successful. We want to see your passion and creativity!
Be Data-Driven: Since we’re looking for someone who can analyse performance as well as create, make sure to include any relevant metrics or data in your application. Talk about how you’ve used analytics to inform your content strategy and replicate success. Numbers speak volumes!
Highlight Your Leadership Skills: We need a strategic lead, so don’t shy away from showcasing your leadership experience. Mention any teams you've managed, how you’ve developed talent, and the processes you've implemented to drive results. We want to know how you can elevate our already talented team!
Apply Through Our Website: Make sure to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our awesome team!
How to prepare for a job interview at Propel
✨Showcase Your Viral Success
Make sure to bring concrete examples of your past work that drove millions of views on short-form video content. Be ready to discuss the strategies you used to create that content from scratch and how you identified what worked.
✨Think Like a Strategist
During the interview, demonstrate your diagnostic thinking by discussing why certain pieces of content succeeded. Prepare to explain how you would replicate those successes in this new role, showing that you can think critically about content performance.
✨Balance Creativity with Analytics
Be prepared to talk about your experience in both creative brainstorming and data analysis. Share specific instances where you've used spreadsheets to inform creative decisions, highlighting your ability to merge creativity with analytical thinking.
✨Leadership is Key
Since this role involves leading a team, come equipped with examples of your leadership experience. Discuss how you've developed and managed teams in the past, and be ready to share your vision for building and scaling a successful content team.