At a Glance
- Tasks: Lead a creative team to elevate viral short-form video content and hit ambitious view targets.
- Company: Fast-growing consumer brand with a strong social-first focus and impressive organic reach.
- Benefits: Creative freedom, real ownership, competitive salary, and a collaborative work environment.
- Other info: Central London location, 4 days in office, and opportunities for team growth.
- Why this job: Join a talented team and make a significant impact on viral content strategies.
- Qualifications: Proven track record in driving millions of views and leadership experience in content creation.
The predicted salary is between 50000 - 65000 € per year.
I'm working with one of the UK's fastest-growing consumer brands — a social-first business that has generated over a billion organic views and built a genuine following through short-form video content alone. They're not looking for someone to maintain what's already working. They're looking for someone to take it to the next level.
The team is already self-sufficient and performing well. What they need now is a strategic lead who can sit above it, spot what's working, double down on winners, build the processes, and help them hit some serious view targets in 2026.
This will suit you if:
- You have a proven track record driving millions of views on short-form video content built from scratch — not repurposed clips, not content with a built-in audience.
- You think diagnostically about content — you're always asking why something worked and how to replicate it.
- You've worked at a viral content company, a social-first brand or a high-output content studio and know what good looks like at scale.
- You're as comfortable in a spreadsheet analysing performance as you are in a creative brainstorm.
- You want to lead a team, not just be a great individual contributor.
What you'd be doing:
- Overseeing a small team across content creation and video editing.
- Setting creative direction — identifying winning hooks, formats and angles and building them into repeatable systems.
- Owning the view targets for the channel portfolio.
- Building the processes that turn great individual content into a scalable content engine.
- Feeding performance signals into paid and partner marketing teams.
- Hiring and growing the team as the function scales.
What we're looking for:
- A genuine track record of driving millions of views in short-form video — this is non-negotiable.
- Experience in or around viral content at scale — pure-play content companies, social-first brands, high-output studios.
- Leadership experience or clear, demonstrable confidence managing and developing people.
- AI-native working style — not just aware of the tools, actively using them.
- High agency — someone who creates their own processes rather than waiting to be told.
What's in it for you? This is a brand that has built something genuinely impressive on social already. The content team is talented and largely self-sufficient — your job is to elevate it, not fix it. Real ownership, real creative freedom, and a very clear commercial mandate.
Flat structure, fast pace, best idea wins. Very in-person, very collaborative.
Practical bits:
- Central London, 4 days per week in office.
- Salary dependent on experience and open to conversation for the right candidate.
- No sponsorship available.
Manager/in Content Marketing in City of London employer: Propel
Join one of the UK's fastest-growing consumer brands in Central London, where you'll have the opportunity to lead a talented content team and drive innovative strategies in a dynamic, collaborative environment. With a flat structure that values creativity and ownership, you'll enjoy real freedom to elevate the brand's already impressive social presence while benefiting from professional growth opportunities in a vibrant city. This role offers a unique chance to make a significant impact in a company that thrives on fresh ideas and high agency.
StudySmarter Expert Advice🤫
We think this is how you could land Manager/in Content Marketing in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best short-form video content. Use platforms like Instagram or TikTok to showcase your work and demonstrate your ability to drive views. This is your chance to shine!
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns and successes. Be ready to discuss how you can take their content to the next level. Tailor your answers to show you understand their brand and audience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search. Let’s get you that dream role!
We think you need these skills to ace Manager/in Content Marketing in City of London
Some tips for your application 🫡
Show Off Your Achievements:When you're writing your application, make sure to highlight your track record of driving millions of views on short-form video content. We want to see the numbers and the impact you've made, so don't hold back!
Be Creative and Analytical:We love a good mix of creativity and analysis! In your application, share examples of how you've combined these skills in past roles. Show us how you diagnose what works and how you can replicate success.
Demonstrate Leadership Skills:Since we're looking for someone to lead a team, make sure to include any leadership experience you have. Talk about how you've managed and developed people in the past, and how you plan to do it with us at StudySmarter.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to get your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come in through our own channels!
How to prepare for a job interview at Propel
✨Showcase Your Viral Success
Make sure to come prepared with specific examples of short-form video content you've created that drove millions of views. Highlight the strategies you used to achieve this and be ready to discuss how you can replicate that success for the company.
✨Demonstrate Your Analytical Skills
Since the role requires a mix of creativity and analysis, be ready to talk about how you diagnose content performance. Bring along data or case studies that illustrate your ability to analyse what works and why, and how you can use that insight to inform future content strategies.
✨Emphasise Leadership Experience
This position is all about leading a team, so be sure to share your experiences in managing and developing people. Discuss your leadership style and how you foster collaboration and creativity within a team, as well as any processes you've implemented to enhance team performance.
✨Be AI-Native and Process-Driven
The company is looking for someone who actively uses AI tools in their workflow. Be prepared to discuss how you've integrated technology into your content creation process and how you can build scalable systems that enhance productivity and creativity within the team.
