At a Glance
- Tasks: Lead a creative team to elevate viral short-form video content and drive view targets.
- Company: Fast-growing consumer brand with a strong social-first focus.
- Benefits: Creative freedom, ownership of projects, and a collaborative work environment.
- Other info: Central London location, 4 days in office, and competitive salary based on experience.
- Why this job: Join a talented team and make a real impact on viral content strategies.
- Qualifications: Proven track record in driving millions of views and leadership experience.
The predicted salary is between 50000 - 65000 € per year.
I'm working with one of the UK's fastest-growing consumer brands — a social-first business that has generated over a billion organic views and built a genuine following through short-form video content alone. They're not looking for someone to maintain what's already working. They're looking for someone to take it to the next level.
The team is already self-sufficient and performing well. What they need now is a strategic lead who can sit above it, spot what's working, double down on winners, build the processes, and help them hit some serious view targets in 2026.
This will suit you if:
- You have a proven track record driving millions of views on short-form video content built from scratch — not repurposed clips, not content with a built-in audience.
- You think diagnostically about content — you're always asking why something worked and how to replicate it.
- You've worked at a viral content company, a social-first brand or a high-output content studio and know what good looks like at scale.
- You're as comfortable in a spreadsheet analysing performance as you are in a creative brainstorm.
- You want to lead a team, not just be a great individual contributor.
What you'd be doing:
- Overseeing a small team across content creation and video editing.
- Setting creative direction — identifying winning hooks, formats and angles and building them into repeatable systems.
- Owning the view targets for the channel portfolio.
- Building the processes that turn great individual content into a scalable content engine.
- Feeding performance signals into paid and partner marketing teams.
- Hiring and growing the team as the function scales.
What we're looking for:
- A genuine track record of driving millions of views in short-form video — this is non-negotiable.
- Experience in or around viral content at scale — pure-play content companies, social-first brands, high-output studios.
- Leadership experience or clear, demonstrable confidence managing and developing people.
- AI-native working style — not just aware of the tools, actively using them.
- High agency — someone who creates their own processes rather than waiting to be told.
What's in it for you? This is a brand that has built something genuinely impressive on social already. The content team is talented and largely self-sufficient — your job is to elevate it, not fix it. Real ownership, real creative freedom, and a very clear commercial mandate.
Flat structure, fast pace, best idea wins. Very in-person, very collaborative.
Practical bits:
- Central London, 4 days per week in office.
- Salary dependent on experience and open to conversation for the right candidate.
- No sponsorship available.
Content Marketing Lead in City of London employer: Propel
Join one of the UK's fastest-growing consumer brands in Central London, where you'll have the opportunity to lead a talented content team and drive innovative strategies in a dynamic, collaborative environment. With a flat structure that values creativity and ownership, you'll enjoy real freedom to elevate the brand's already impressive social presence while benefiting from a supportive culture that prioritises employee growth and development. This role offers a unique chance to make a significant impact in a thriving company that is at the forefront of viral content creation.
StudySmarter Expert Advice🤫
We think this is how you could land Content Marketing Lead in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best short-form video content. Use platforms like Instagram or TikTok to showcase your work. This way, when you land that interview, you can demonstrate exactly what you bring to the table.
✨Tip Number 3
Prepare for the interview by researching the company’s recent campaigns and successes. Be ready to discuss how you can take their content to the next level. Bring fresh ideas to the table and show them you’re not just another candidate – you’re the one they need!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged. So, get your application in and let’s make some viral magic happen together!
We think you need these skills to ace Content Marketing Lead in City of London
Some tips for your application 🫡
Show Off Your Achievements:When you're writing your application, make sure to highlight your proven track record in driving millions of views on short-form video content. We want to see the numbers and the impact you've made, so don't hold back!
Be Strategic:We’re looking for someone who thinks diagnostically about content. In your application, share examples of how you've identified winning formats and replicated success. Show us that you can spot trends and build processes around them.
Demonstrate Leadership Skills:Since this role involves leading a team, it’s crucial to showcase your leadership experience. Talk about how you've managed and developed people in the past, and what your approach is to building a high-performing team.
Keep It Creative and Analytical:We love a mix of creativity and analysis! In your application, balance your creative ideas with data-driven insights. Let us know how comfortable you are with spreadsheets and how you use data to inform your creative direction.
How to prepare for a job interview at Propel
✨Showcase Your Viral Success
Make sure to bring concrete examples of your past work that drove millions of views on short-form video content. Be ready to discuss the strategies you used and how you can replicate that success for the company.
✨Demonstrate Your Diagnostic Thinking
Prepare to explain your thought process behind why certain content worked. This role requires a strategic mindset, so be ready to dive deep into analytics and show how you can use data to inform creative decisions.
✨Highlight Your Leadership Skills
Since this position involves overseeing a team, share specific instances where you've successfully led or developed others. Talk about your approach to building a collaborative environment and how you empower your team to excel.
✨Embrace AI and Innovation
Familiarise yourself with the latest AI tools and how they can enhance content creation. Be prepared to discuss how you've integrated technology into your workflow and how you plan to leverage it in this new role.
