At a Glance
- Tasks: Lead CRM strategy and manage a dynamic team to enhance customer engagement.
- Company: Join a top UK consumer brand with a passionate marketing team.
- Benefits: Competitive salary, car allowance, and hybrid working model.
- Other info: Enjoy a collaborative culture with opportunities for professional growth.
- Why this job: Make a real impact in a fast-paced environment while loving what you do.
- Qualifications: Senior CRM experience in a consumer-facing role and strong data skills.
The predicted salary is between 65000 - 65000 € per year.
Propel is partnering with one of the UK's most recognisable consumer brands to find a Senior CRM Manager for a 12-month maternity cover. This role is with a major consumer brand that has a loyal customer base and a CRM programme operating at genuine scale.
The marketing team is fast-paced, collaborative, and commercially driven, consisting of people who care about doing things properly. The CRM function is in great shape with a stable team, strong culture, and real investment in the programme. They are looking for the right senior leader to carry it forward.
- Own the end-to-end CRM strategy and delivery calendar across email, SMS, and direct mail.
- Lead segmentation, targeting, and personalisation for a large, complex customer database.
- Drive ROI-accountable promotions and BAU performance reporting for senior stakeholders.
- Manage and develop a team of six, including a CRM Manager, Senior Exec, and Executives.
- Act as the primary CRM partner to Trading, Merchandising, and Ecommerce.
Requirements:
- Senior CRM experience from a fast-paced consumer environment – retail, gambling, FMCG, subscription, or similar.
- Hands-on with ESP platforms (ideally Salesforce Marketing Cloud).
- Strong data and segmentation skills – comfortable in the detail.
- Experience in CRM within a consumer-facing setting.
- Willingness to work in a hybrid model: 3 days in office, 2 days from home.
Location: West Midlands (south of Birmingham, most easily accessed by car).
Salary: up to £65,000 + car allowance.
This is a role for someone who genuinely loves CRM – the detail, the data, the team, and the craft of getting the right message to the right person at the right time. If that sounds like you, drop me a message or send your CV across and let's chat.
Senior CRM Manager (FTC) in Birmingham employer: Propel
Join a leading consumer brand in the West Midlands as a Senior CRM Manager, where you'll be part of a dynamic and supportive team that values collaboration and excellence. With a strong investment in CRM and a culture that prioritises employee growth, this role offers the chance to lead a talented team while driving impactful customer communications. Enjoy a hybrid work model that balances in-office teamwork with remote flexibility, all while being part of a company that truly cares about its people and their development.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Manager (FTC) in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at the company you're eyeing. A friendly chat can give you insider info and maybe even a referral!
✨Tip Number 2
Prepare for the interview by knowing your stuff! Dive deep into the company's CRM strategies and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice makes perfect! Get a mate to do mock interviews with you. This will help you articulate your thoughts clearly and boost your confidence when it’s time to shine.
✨Tip Number 4
Don’t forget to follow up! After your interview, drop a quick thank-you note to express your appreciation. It keeps you on their radar and shows you’re genuinely interested in the role.
We think you need these skills to ace Senior CRM Manager (FTC) in Birmingham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior CRM Manager. Highlight your experience in CRM, especially in consumer-facing environments, and don’t forget to mention any hands-on work with ESP platforms like Salesforce Marketing Cloud.
Showcase Your Achievements:When writing your application, focus on specific achievements that demonstrate your ability to drive ROI and manage a team. Use numbers and examples to show how you've made an impact in previous roles.
Be Personable:We want to see your personality shine through! Write your cover letter in a way that reflects your passion for CRM and your collaborative spirit. This team values connection, so let us know why you’d be a great fit!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this fantastic opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Propel
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge, especially around email, SMS, and direct mail strategies. Be ready to discuss how you've successfully managed similar campaigns in the past and how you can bring that experience to the table.
✨Showcase Your Data Skills
Since this role requires strong data and segmentation skills, prepare examples of how you've used data to drive customer engagement and ROI. Be specific about the tools you've used, like Salesforce Marketing Cloud, and how you've leveraged them for successful outcomes.
✨Demonstrate Leadership Experience
As you'll be managing a team, think about your leadership style and how you've developed others in previous roles. Prepare to share stories that highlight your ability to lead, mentor, and inspire a team, especially in a fast-paced environment.
✨Emphasise Team Collaboration
This role is all about collaboration with various departments. Be ready to discuss how you've worked with trading, merchandising, and e-commerce teams in the past. Highlight your communication skills and how you ensure everyone is aligned towards common goals.
