Planning Account Director — B2B - Contract
£350–£400 per day
Minimum 3-month contract
Ideally hybrid working 3–4 days per week but flexible depending on candidate
We’re looking for a freelance Planning Account Director to lead account management and media planning for a B2B technology account.
You’ll combine confident client leadership with strong media planning skills, owning the day-to-day relationship and guiding work from brief through to activation and reporting.
Responsibilities:
- Lead client relationships, managing priorities, expectations and stakeholders.
- Translate business objectives into clear, insight-led media recommendations.
- Coordinate planning, activation and analytics teams across integrated campaigns.
- Ensure audience, channel, budget and measurement decisions answer the brief.
- Oversee the handover into activation and maintain quality throughout delivery.
- Manage timelines, scope, budgets and resources.
- Coach the team and turn campaign learnings into stronger future plans.
Skills Needed:
- At least 5 years’ experience in media account management, communications planning or an integrated media role.
- Strong client leadership and stakeholder management skills.
- A solid understanding of media planning and confidence reviewing recommendations.
- Experience delivering campaigns from brief through to activation and reporting.
- Commercial awareness and experience managing budgets, scope and resources.
- Excellent communication, presentation and team leadership skills.
- B2B and international account experience would be an advantage.
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