At a Glance
- Tasks: Lead a dynamic CRM team and drive impactful customer communication strategies.
- Company: Join one of the UK's most recognisable consumer brands with a vibrant culture.
- Benefits: Competitive salary, car allowance, and hybrid working options.
- Other info: Be part of a supportive team with excellent career growth opportunities.
- Why this job: Make a real impact in a high-stakes CRM leadership role.
- Qualifications: Proven senior CRM experience and strong analytical skills required.
The predicted salary is between 65000 - 65000 £ per year.
Ever wanted to own CRM at one of the UK's most recognisable consumer brands? This is a hands‐on senior role leading a high‐performing team of six across the full CRM programme. Lead end‐to‐end CRM strategy and BAU delivery for a major UK retailer, managing a stable, close‐knit team and a multi‐channel programme at real scale. This is a rare opportunity to step into a high‐impact CRM leadership role at a well‐established, fast‐paced UK retail and services business. With a loyal customer base and a CRM programme that spans email, SMS, direct mail and beyond, this company takes customer communications seriously – and the results show it.
The CRM team is in great shape. They’ve invested in building a skilled, settled group of people who genuinely enjoy working together, and they now need an experienced senior leader to come in, get up to speed quickly, and carry the programme forward with confidence. You’ll own the strategy and the calendar, lead on segmentation and personalisation, drive ROI accountability across promotions, and be the primary CRM partner to teams across the business including Trading, Merchandising and Ecommerce. This is a maternity cover position, so you’ll be hitting the ground running – but you’ll have a solid team behind you and real scope to make your mark.
If you’re the kind of CRM leader who loves being in the weeds as much as presenting to senior stakeholders, and you bring genuine warmth to the way you manage a team, this one is worth a look.
The Role
- Own and deliver the CRM communication strategy and calendar, balancing promotional activity with long‐term customer value and frequency
- Drive incremental revenue and margin through targeted, customer‐led CRM promotions with clear ROI accountability
- Lead segmentation, targeting and personalisation strategy across customer need, lifecycle and channel preference
- Oversee multi‐channel CRM execution across email, SMS and direct mail, including approval of all BAU communications
- Establish and embed a test‐and‐learn framework to continuously optimise offer depth, timing, messaging and channel mix
- Own CRM BAU performance reporting, translating data into commercially actionable recommendations for senior stakeholders
- Act as the primary CRM partner to other areas of the marketing department and business
- Lead, develop and support a CRM team of six, across different levels from graduates to Manager
Required Skills
- Proven experience in a senior CRM role within a fast‐paced consumer environment – retail, gambling, FMCG, subscription or similar
- Strong hands‐on expertise with email service providers, ideally Salesforce
- Broad multi‐channel CRM experience across email, SMS, direct mail and web personalisation
- A highly analytical, data‐driven approach with strong audience selection and segmentation skills
- A warm, collaborative leadership style with experience developing and supporting a team
- Confident stakeholder management skills and the ability to influence across functions and seniority levels
- Comfortable being both hands‐on with BAU delivery and strategic when needed – this role needs both
- Highly organised and adaptable, able to manage multiple projects at pace in a changeable environment
Benefits
- Salary up to £65,000 + £6,000 car allowance
- Hybrid working – 3 days in office, 2 days from home
- Be part of a stable, high‐performing CRM team with a fantastic culture
- Work on a CRM programme of real scale with genuine commercial impact
Senior CRM Manager FTC employer: Propel London
Join one of the UK's most recognisable consumer brands as a Senior CRM Manager and lead a high-performing team in a dynamic retail environment. With a strong focus on employee growth, a collaborative culture, and the opportunity to make a significant impact on customer communications, this role offers a unique chance to thrive in a supportive setting while enjoying benefits like hybrid working and a competitive salary package.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Manager FTC
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Senior CRM Manager role. You never know who might have the inside scoop on openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by diving deep into the company's CRM strategies. Familiarise yourself with their current campaigns and think about how you could enhance their approach. This shows you're genuinely interested and ready to hit the ground running!
✨Tip Number 3
Don’t just apply through job boards; head over to our website and submit your application directly. It’s a great way to stand out and shows you’re keen on being part of our team at StudySmarter!
✨Tip Number 4
Follow up after interviews with a thank-you note that highlights something specific from your conversation. It keeps you fresh in their minds and reinforces your enthusiasm for the role. Plus, it’s just good manners!
We think you need these skills to ace Senior CRM Manager FTC
Some tips for your application 🫡
Show Your CRM Passion:When you're writing your application, let your enthusiasm for CRM shine through! We want to see how you've owned CRM strategies in the past and how you can bring that energy to our team.
Tailor Your Experience:Make sure to highlight your relevant experience in a fast-paced consumer environment. We love seeing how your background aligns with our needs, so don’t hold back on those specific examples!
Be Data-Driven:Since this role is all about driving ROI and making data-driven decisions, include any metrics or results from your previous roles. Show us how your analytical skills have made a real impact!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at Propel London
✨Know Your CRM Inside Out
Make sure you’re well-versed in the latest CRM strategies and tools, especially those relevant to the retail sector. Brush up on your experience with email service providers like Salesforce, as this will likely come up during the interview.
✨Showcase Your Leadership Style
Prepare examples that highlight your warm, collaborative leadership style. Think about times when you’ve successfully developed a team or influenced stakeholders across different functions. This role values a hands-on approach, so be ready to discuss how you balance strategy with day-to-day operations.
✨Demonstrate Analytical Skills
Be prepared to talk about how you’ve used data to drive decisions in previous roles. Bring specific examples of how you’ve implemented segmentation and personalisation strategies that led to measurable results. This will show that you can translate data into actionable insights.
✨Understand the Company’s CRM Landscape
Research the company’s current CRM programme and be ready to discuss how you would enhance it. Familiarise yourself with their customer communication channels and think about innovative ideas you could bring to the table. Showing that you’ve done your homework will impress the interviewers.
