Job Description
Are you passionate about music? Do you love technology?
This hot start up gained quick recognition during the pandemic amongst producers, mixers, songwriters and studios needing to collaborate remotely. Generating a healthy of Β£1m and over 50,000 organic users in their first year alone!!
It\βs an exciting time to join having recently been acquired by one of the worlds most legendary recording studios, who have a 5 year plan to provide the commercial and operational firepower that the business deserves to grow to its full potential.
The Role
As part of this plan, they are now seeking a Head of Growth to come on board. As the Head of Growth you will to support the business through a rapid scale-up and beyond. Responsible for GTM strategy, driving new users through acquisition and growing brand awareness.
- Develop a compelling and ambitious marketing strategy covering growth and brand lead activity
- Understand the target customer, develop the proposition and nurture user journeys to improve conversion rates to purchase
- Manage all marketing channels including digital, email, socials, partner marketing, content marketing strategy
- Run targeted data-driven experiments to identify the most effective channels with a clear view of CAC and double down on what works
- Own and deploy the marketing budget with a firm focus on ROI and engagement metrics
- Managing agencies and freelancers
- Responsible for recruiting new team members
About You
- Previous experience in a high-growth B2C start-up
- Must have SaaS or subscription experience
- Experience in building a direct to consumer brand
- Proven experience in a growth focused role especially software marketing
- You should also understand the importance of brand, story telling, community and PR and have experience working across these areas with an organic and creative approach.
- Experience marketing B2C subscription technologies in multiple global territories
If the above sounds like you, get in touch today!
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Contact Detail:
Propel London Recruiting Team