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- Tasks: Lead growth strategies in E-Com, Performance Marketing, and Brand to drive customer engagement.
- Company: Join a pioneering UK team with a proven business model and innovative culture.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Why this job: Be a key player in scaling a business and making a real impact in the market.
- Qualifications: 8+ years in senior marketing roles, with experience in high-growth B2C environments.
- Other info: Ideal for those with a start-up mentality and passion for innovation.
The predicted salary is between 43200 - 72000 £ per year.
This is a unique chance to scale a business in the UK with an already proven business model and be part of the founding UK leadership team.
This is a crucial hire for the business and the first marketing/growth role in the UK. You will be in charge of 3 areas in the business: E‑Com, Performance Marketing and Brand. You’ll be responsible for driving strategy and execution as well as building and leading the team to accelerate growth through customer acquisition, activation and retention.
You’ll be working on:
- Growth Marketing: Accelerating performance and driving step‑changed growth across new marketing and in new ways. You will build a scalable, repeatable acquisition engine, to generate leads, drive product adoption and repeat purchase.
- Website: You will work closely with the product and tech teams to build the website and app in a way that drives user adoption and retention.
- Brand: You will lead the teams to deliver compelling creative strategies and campaigns that resonate with users and members, and drive the desired behaviour. You will develop a clear brand strategy that underpins the mission and is built on consumer insights.
About You:
- 8+ years of senior‑level marketing leadership experience, with at least some years spent at a high‑growth B2C scale‑up.
- An expert in Growth, Marketing and Product with proven success in managing large customer acquisition and retention programmes.
- Strong track record of building, leading, and coaching a team as well as creating a culture of innovation, accountability, and a commitment to achieving results.
- Strategically minded with the ability to roll up your sleeves and get stuck into the detail.
- A start‑up mentality with a bias to action and the ability to flex in a rapidly changing, fast‑paced environment.
- Experience in marketing for parents and children a plus.
If you think this sounds interesting, then apply today!
Director of Growth / CMO employer: Propel London
Contact Detail:
Propel London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Growth / CMO
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Director of Growth or CMO role. Personal referrals can make all the difference, so don’t be shy about asking for introductions.
✨Tip Number 2
Get your online presence sorted! Make sure your LinkedIn profile is up-to-date and showcases your achievements in growth marketing and team leadership. We want to see your personality shine through, so don’t just list your skills—tell your story!
✨Tip Number 3
Prepare for interviews by researching the company’s current marketing strategies and identifying areas for improvement. Bring fresh ideas to the table that align with their goals, especially around customer acquisition and brand strategy. Show them you’re ready to hit the ground running!
✨Tip Number 4
Apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team and contributing to our growth journey.
We think you need these skills to ace Director of Growth / CMO
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Director of Growth / CMO. Highlight your experience in growth marketing, team leadership, and any relevant B2C scale-up successes. We want to see how you can drive strategy and execution!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background aligns with our mission. Share specific examples of how you've accelerated growth and built teams in the past.
Showcase Your Results: When detailing your experience, focus on quantifiable results. Did you increase customer acquisition by a certain percentage? Did you lead a campaign that drove significant brand engagement? Numbers speak volumes, so let us see them!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you're keen on joining the StudySmarter team!
How to prepare for a job interview at Propel London
✨Know Your Growth Strategies
Make sure you can articulate your approach to growth marketing. Be ready to discuss specific strategies you've implemented in the past, especially in high-growth B2C environments. Highlight how you've built scalable acquisition engines and driven product adoption.
✨Showcase Your Leadership Skills
As a Director of Growth, you'll need to lead a team effectively. Prepare examples of how you've built and coached teams in previous roles. Discuss how you foster a culture of innovation and accountability, and be ready to share success stories that demonstrate your leadership style.
✨Understand the Brand's Mission
Research the company's brand strategy and mission thoroughly. Be prepared to discuss how you would develop compelling creative strategies that resonate with their target audience. Show them you understand consumer insights and how they can drive desired behaviours.
✨Be Ready for Rapid Changes
This role requires a start-up mentality, so be prepared to discuss how you've adapted to fast-paced environments in the past. Share examples of how you've successfully navigated change and maintained focus on results, even when things get hectic.
