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For Companies At a Glance
- Tasks: Drive customer marketing strategy and execute engaging campaigns.
- Company: Join Propel London, a dynamic company focused on customer success.
- Benefits: Enjoy competitive salary, hybrid working, 25 days holiday, and stock options.
- Why this job: Be part of a pivotal team, making a real impact on customer engagement.
- Qualifications: Experience in CRM marketing, preferably in B2B/SaaS; strong communication skills required.
- Other info: Work closely with Account Managers and Customer Success teams to drive growth.
The predicted salary is between 28800 - 48000 £ per year.
They are looking for a CRM Marketing Manager to drive customer marketing strategy, from planning through to execution, including Account-Based Marketing. Reporting into the Head of Demand, you will be responsible for expanding awareness, engagement, product usage, and revenue growth within the existing customer base. You will develop programs to support renewals and expansion through user community growth, automated emails, referral and review campaigns, events, webinars, and focused account-based marketing for strategic accounts. You will work closely with Account Managers and Customer Success teams to understand customer needs and challenges, engaging them with education, inspiration, and relevant product information.
What You’ll Do:
- Campaign strategy: Expand awareness and engagement within the customer base with effective, scalable programs.
- Business goals: Support customer account goals including retention, cross-sell, and upsell.
- User community: Nurture the user community to inspire, connect, and educate customers.
- Referrals and review: Collaborate with Customer Success to run referral and review campaigns, identifying and championing customer evangelists.
- ABM: Work with Account Managers, SDRs, and Research teams to prioritize strategic accounts, focus on key opportunities, map stakeholders, and run personalized ABM campaigns.
- Communications: Lead communication strategy, set up regular CRM email communications, and ensure consistent messaging across channels.
- Content: Collaborate with content teams to engage customers with relevant content via email and digital channels.
- Data analytics: Use analytics to identify opportunities for outreach, cross/upsell, and messaging improvements.
- Customer insight: Engage with customers directly, analyze trends, and share insights with teams.
- Expertise: Develop thought leadership on customer marketing and ABM best practices.
Who You Are:
You have experience in CRM marketing, ideally within B2B/SaaS industries. You have used HubSpot or other marketing automation platforms. You have strong attention to detail and excellent communication skills. You are passionate about customer insights, user research, and data-driven growth. You are a team player who can work collaboratively and independently. You are organized, disciplined, and able to manage multiple projects. You have a good eye for design and branding.
Benefits:
- Competitive salary
- 25 days holiday + birthday leave + bank holidays
- Stock options
- Pension plan
- Life assurance
- Hybrid working
Join an exciting company at a pivotal time!
Customer Marketing Manager (CRM) employer: Propel London
Contact Detail:
Propel London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing Manager (CRM)
✨Tip Number 1
Network with professionals in the CRM and marketing fields, especially those who have experience in B2B/SaaS. Attend industry events or webinars to connect with potential colleagues and learn more about the latest trends in customer marketing.
✨Tip Number 2
Familiarise yourself with HubSpot and other marketing automation platforms if you haven't already. Consider taking online courses or certifications to boost your knowledge and demonstrate your commitment to mastering these tools.
✨Tip Number 3
Engage with the user community of the company you're applying to. Participate in forums or social media groups where customers discuss their experiences. This will give you insights into customer needs and challenges, which is crucial for the role.
✨Tip Number 4
Prepare to discuss data analytics in your conversations. Be ready to share examples of how you've used data to drive marketing strategies or improve customer engagement in previous roles, as this is a key aspect of the position.
We think you need these skills to ace Customer Marketing Manager (CRM)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM marketing, particularly within B2B or SaaS industries. Emphasise your familiarity with marketing automation platforms like HubSpot and showcase any successful campaigns you've managed.
Craft a Compelling Cover Letter: Write a cover letter that specifically addresses the responsibilities outlined in the job description. Discuss how your skills in campaign strategy, user community engagement, and data analytics align with the company's goals.
Showcase Your Communication Skills: Since excellent communication is key for this role, ensure your application materials are well-written and free of errors. Use clear and concise language to demonstrate your ability to communicate effectively.
Highlight Your Analytical Skills: In your application, mention any experience you have with data analytics and how you've used insights to drive marketing strategies. This will show your potential employer that you can leverage data for customer engagement and growth.
How to prepare for a job interview at Propel London
✨Showcase Your CRM Expertise
Make sure to highlight your experience in CRM marketing, especially within B2B or SaaS environments. Be prepared to discuss specific campaigns you've managed and the results achieved, as this will demonstrate your capability to drive customer engagement and revenue growth.
✨Familiarise Yourself with HubSpot
Since the role requires knowledge of HubSpot or similar marketing automation platforms, brush up on your skills with these tools. Be ready to discuss how you've used them in past roles to enhance customer marketing strategies and improve campaign performance.
✨Prepare for Data-Driven Discussions
The job involves using analytics to identify opportunities for outreach and messaging improvements. Prepare examples of how you've leveraged data in previous roles to inform your marketing strategies and drive customer insights.
✨Demonstrate Your Team Collaboration Skills
As the role requires working closely with Account Managers and Customer Success teams, be ready to share examples of how you've successfully collaborated with cross-functional teams in the past. Highlight your ability to communicate effectively and work towards common goals.
