At a Glance
- Tasks: Lead product and customer marketing initiatives to drive growth and engagement.
- Company: Join a fast-growing AI-native recruitment tech company changing the industry.
- Benefits: Up to £80k salary, 25 days holiday, private medical insurance, and flexible working.
- Other info: Exciting startup culture with opportunities for creativity and innovation.
- Why this job: Be a founding member shaping the future of product marketing in a dynamic environment.
- Qualifications: 4+ years in B2B SaaS marketing with strong product marketing experience.
The predicted salary is between 80000 - 80000 £ per year.
This is a rare opportunity to join one of the most talked-about names in recruitment technology - a profitable, fast-growing AI-native SaaS platform that is genuinely changing the way recruiters work.
THE COMPANY
They've built a product that recruiters love - the G2 reviews speak for themselves - and they've done it without losing sight of what matters: a great product, a great team, and sustainable growth. Named one of The Sunday Times Best Places to Work 2025, they're growing faster than anyone else in their space. There is now real, deliberate investment going into building out a proper marketing engine - and this is one of three key hires coming in together to make that happen. You won't be joining a team that's already figured it out. You'll be one of the people who does.
THE ROLE
As Product & Customer Marketing Manager, you'll own the two functions that sit closest to revenue - and build both from the ground up. The split is roughly 70% product marketing and 30% customer marketing, with the customer side expected to grow in significance as the business scales into 2027.
On the product marketing side, you'll work directly with the VP of Product and the CMO to define how the business brings its product to market. That means owning the messaging framework, leading go‑to‑market launches, building the competitive intelligence programme, and creating the sales enablement materials that equip the team to win.
On the customer side, you'll collaborate with a 30+ person customer success function to design and execute campaigns that drive product adoption, retention, and upsell - and build the customer evidence programme that turns happy customers into compelling proof. This is a founding role. There is no existing playbook. You will define what product marketing looks like here - and in doing so, directly influence how the business grows.
Day to day, you'll be:
- Owning product and feature launches end to end - from customer communication and internal briefing through to sales enablement and campaign execution
- Building and maintaining the messaging framework by segment, keeping positioning sharp as the ICP evolves
- Leading the competitive intelligence programme - battle cards, competitor tracking, insights fed back into messaging and sales conversations
- Producing sales enablement materials: battle cards, one-pagers, objection handling guides, outbound sequences, and demo materials
- Designing and running customer marketing campaigns in close collaboration with the customer success team - focused on adoption, retention, and upsell
- Running the customer evidence programme: case studies, testimonials, G2 reviews, reference customers
- Using AI tools in a genuinely creative way to move faster, research smarter, and scale your output
THE IDEAL CANDIDATE
You're a product marketer first and foremost - someone who has owned the function, not just contributed to it. You've been in environments where the PMM playbook didn't exist yet, and you built it. You know what good looks like because you've defined it yourself. You communicate with clarity and precision. You listen carefully, answer directly, and don't go round in circles. You're equally comfortable working with the product team to translate the roadmap as you are working alongside sales to sharpen their pitch.
You use AI the way the best people in your field do - not as a shortcut, but as a force multiplier. You've built workflows, automated research, and found creative ways to do more with it than most people imagine possible. And you're genuinely excited by the idea of walking into a blank sheet of paper. Not because you have to be, but because that's the kind of challenge you actively look for.
You'll need:
- 4+ years in B2B SaaS marketing with product marketing as a core specialism
- Experience across at least two companies where you've done PMM work in-house - not just one long tenure
- A track record of taking products or features to market end to end - strategy, launch, enablement, reporting
- Strong sales enablement experience - battle cards, objection handling, working directly with commercial teams
- Hands-on experience with HubSpot at a campaign and automation level
- A startup or scale-up background - you know what it means to build without a safety net
- Genuine, specific AI fluency - not just using it, building with it
WHAT'S ON OFFER
Salary up to £80k (with genuine flex for the right person), plus:
- 25 days holiday plus public holidays
- Private medical, dental and vision insurance
- Income protection insurance
- MacBook and any software or tools you need to do your best work
- Flexible working arrangements - hybrid from a great London office
- Employee Assistance Programme
- Compassionate leave policy
- Monthly socials with a team that genuinely likes each other
Product and Customer Marketing Manager employer: Propel London Ltd.
Propel London Ltd. is an exceptional employer that fosters a dynamic and innovative work culture, particularly for those passionate about AI and automation. With a hybrid work model, employees enjoy flexibility while being part of a collaborative team that prioritises professional growth and impactful contributions. The company offers unique opportunities to lead transformative projects in a vibrant city, making it an ideal place for forward-thinking professionals seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Product and Customer Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Propel London Ltd. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Propel London Ltd. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Propel London Ltd. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Propel London Ltd.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product and Customer Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Propel London Ltd.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Propel London Ltd.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Propel London Ltd.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Propel London Ltd.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Propel London Ltd. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Propel London Ltd., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
