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- Tasks: Optimise marketing strategies and drive smarter investment decisions for a high-growth FinTech.
- Company: Join a dynamic, FTSE-listed FinTech business with a focus on innovation.
- Benefits: Competitive salary, bonus scheme, flexible benefits, and hybrid working model.
- Why this job: Make a real impact by translating data into strategic actions and influencing key decisions.
- Qualifications: 3+ years in marketing measurement, strong Excel skills, and ability to present insights effectively.
- Other info: Fast-paced environment with significant growth opportunities and commercial visibility.
The predicted salary is between 36000 - 60000 £ per year.
A high-growth, FTSE-listed FinTech business is looking for a commercially sharp Marketing Effectiveness Manager to optimise and scale its marketing investment strategy across acquisition, retention and brand. This is not a model-building role. Foundations are already in place. The opportunity here is to unlock meaningful value from existing marketing mix models and experimentation frameworks, driving smarter investment decisions and measurable efficiency gains.
If you enjoy translating data into strategic action, influencing senior stakeholders and shaping experimentation roadmaps, this is a high-impact role with real commercial visibility. You will sit within the Performance & Lifecycle function, partnering closely with Data Science, Analytics and channel leads.
Your focus will be to:
- Refine and optimise existing marketing mix models
- Design and prioritise incrementality and geo‑based experiments
- Coach channel managers on test strategy and execution
- Translate complex analytical outputs into clear commercial recommendations
- Present insights to senior stakeholders, influencing budget allocation decisions
- Build a structured experimentation roadmap to drive measurable ROI improvements
This is a senior individual contributor position. You will not be building MMM models from scratch. Instead, you will act as the commercial owner of marketing effectiveness – ensuring models are interpreted intelligently, experiments are prioritised strategically, and insights directly influence investment decisions.
The business is scaling rapidly and investing heavily in marketing. There is strong appetite for data‑led decision making and significant scope to drive impact.
Required Skills
- 3+ years owning marketing measurement and experimentation
- Experience with incrementality testing and conversion lift
- Exposure to marketing mix modelling
- Strong Excel skills (SQL desirable)
- Ability to present complex findings to senior non-technical stakeholders
- Commercial judgement and confidence in decision‑making
- Experience in ecommerce, fintech, travel or other fast-moving sectors is advantageous but not essential.
Benefits
- Competitive base salary
- Bonus scheme
- Flexible benefits allowance (cash option available)
- Hybrid working model - 3 days in office, 2 from home
- Strong growth trajectory and commercial exposure
Marketing Effectiveness Manager employer: Propel London Ltd.
Contact Detail:
Propel London Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Effectiveness Manager
✨Tip Number 1
Network like a pro! Reach out to people in the FinTech space, especially those who work in marketing effectiveness. A casual chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Showcase your skills! Prepare a portfolio or case studies that highlight your experience with marketing measurement and experimentation. This will help you stand out when discussing your fit for the role.
✨Tip Number 3
Practice your pitch! Be ready to explain how you've translated data into actionable insights in previous roles. This is key for influencing senior stakeholders and demonstrating your commercial judgement.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to reflect your understanding of the role and how you can drive measurable ROI improvements.
We think you need these skills to ace Marketing Effectiveness Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Effectiveness Manager. Highlight your experience with marketing measurement and experimentation, and don’t forget to showcase your strong Excel skills!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain how your background aligns with the job description. Talk about your experience in translating data into strategic action and influencing stakeholders.
Showcase Your Analytical Skills: Since this role involves interpreting marketing mix models and presenting insights, be sure to include examples of how you've done this in the past. Make it clear how your analytical skills can drive smarter investment decisions.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you on the path to joining our team!
How to prepare for a job interview at Propel London Ltd.
✨Know Your Numbers
Make sure you brush up on your marketing metrics and effectiveness strategies. Be ready to discuss how you've used data to drive decisions in previous roles. This will show that you can translate complex analytical outputs into actionable insights.
✨Showcase Your Experimentation Skills
Prepare examples of how you've designed and prioritised experiments in the past. Highlight any incrementality testing or geo-based experiments you've conducted, as this is key for the role. Being able to articulate your thought process will impress the interviewers.
✨Engage with Stakeholders
Think about how you've influenced senior stakeholders in your previous positions. Be ready to share specific instances where your recommendations led to budget allocation decisions. This demonstrates your commercial judgement and ability to communicate effectively.
✨Familiarise Yourself with the Company
Research the company's current marketing strategies and recent campaigns. Understanding their approach will allow you to tailor your responses and show genuine interest in how you can contribute to their growth. Plus, it gives you a chance to ask insightful questions!