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- Tasks: Lead email marketing strategies and execute impactful campaigns.
- Company: Join Proofpoint, a top cybersecurity firm dedicated to protecting people and data.
- Benefits: Enjoy a collaborative culture, remote work options, and opportunities for growth.
- Why this job: Make a real impact in cybersecurity while working with passionate, driven colleagues.
- Qualifications: 7+ years in email marketing, especially with Marketo; strong project management skills required.
- Other info: We value diversity and encourage applicants from all backgrounds to apply.
The predicted salary is between 28800 - 48000 £ per year.
It\’s fun to work in a company where people truly BELIEVE in what they\’re doing! We\’re committed to bringing passion and customer focus to the business. Corporate Overview Proofpoint is a leading cybersecurity company protecting organizations’ greatest assets and biggest risks: vulnerabilities in people. With an integrated suite of cloud-based solutions, Proofpoint helps companies around the world stop targeted threats, safeguard their data, and make their users more resilient against cyber attacks. Leading organizations of all sizes, including more than half of the Fortune 1000, rely on Proofpoint for people-centric security and compliance solutions mitigating their most critical risks across email, the cloud, social media, and the web. We are singularly devoted to helping our customers protect their greatest assets and biggest security risk: their people. That’s why we’re a leader in next-generation cybersecurity. The Role: Proofpoint is looking for a Senior Marketing Programs Manager to join our email marketing team. This person will work cross functionally with the marketing campaigns team and other internal stakeholders to plan and execute email campaigns, as well as report on results and pipeline influence. We want someone who is passionate about getting the right message to the right person at the right time to take an active role in email strategy and promote best practices across all teams. The ideal candidate should have 7+ years of dedicated experience managing email programs in Marketo. Your day-to-day: Collaborate on high level strategy for the email marketing channel including overall calendar, campaign design, audience segmentation, AB testing, response forecasting, and KPI/pipeline reporting Planning and execution against quarterly goals, working closely with marketing campaigns team and other stakeholders Provide input on email content, reviewing all content before it goes out for consistency and ensuring the copy meets best practices around CTAs and landing pages Develop and maintain nurture programs by solution interest and vertical, incorporating advanced elements such as direct mail and triggered sends into the streams Own a library of Marketo email templates and work with an agency for periodic refreshe Lead database segmentation and maintain clean lists for targeted sends Conduct regular audits of database health and email deliverability rates Ensure we meet CAN-SPAM, CASL and other email regulations Marketo, Salesforce, and PowerBI reporting for email & nurture channels, looking beyond open/click performance metrics to overall database engagement and pipeline influence What you bring to the team Deep domain experience of email and nurture marketing in Marketo, to B2B audiences knowledge of anti-spam guidelines and email deliverability/reputation monitoring Expert project management, communication and creative skills, with excellent attention to detail Highly results-driven, with an ability to think strategically and get things done quickly Why Proofpoint: Inclusive Culture: We are committed to fostering a workplace where inclusion is not just values but practices embedded in everything we do. Cohesive Team Dynamic: Join a team that thrives on collaboration, mutual respect, and a shared passion for success. Our supportive environment ensures that you’ll have the resources and encouragement needed to excel. Impactful Role: In this role, you will have the opportunity to shape the future of our organization in the region, making a significant impact on our growth and success. Protecting people is at the heart of our award-winning cybersecurity solutions, andthe people who work here are the key tooursuccess. We’re a customer-focused and a driven-to-win organization with leading-edge products. We are an inclusive, diverse, multinational company that believes in culture fit, but more importantly ‘culture-add’, and we strongly encourage people from all walks of life to apply. We believe in hiring the best and the brightest to help cultivate our culture of collaboration and appreciation. Apply today and explore your future at Proofpoint! #LifeAtProofpoint If you like wild growth and working with happy, enthusiastic over-achievers, you\’ll enjoy your career with us! #J-18808-Ljbffr
Sr Marketing Programs Manager, Email employer: Proofpoint
Contact Detail:
Proofpoint Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sr Marketing Programs Manager, Email
✨Tip Number 1
Familiarise yourself with Proofpoint's email marketing strategies and their approach to customer engagement. Understanding their unique selling points and how they position themselves in the cybersecurity market will help you tailor your discussions during interviews.
✨Tip Number 2
Network with current or former employees of Proofpoint on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable when preparing for interviews.
✨Tip Number 3
Showcase your expertise in Marketo by discussing specific campaigns you've managed and the results achieved. Be ready to share examples of how you've used data to drive decisions and improve email performance, as this aligns with the role's requirements.
✨Tip Number 4
Prepare to discuss your understanding of email regulations like CAN-SPAM and CASL. Being knowledgeable about compliance will demonstrate your readiness to handle the responsibilities of the Senior Marketing Programs Manager role effectively.
We think you need these skills to ace Sr Marketing Programs Manager, Email
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Senior Marketing Programs Manager position. Understand the key responsibilities and required skills, especially the emphasis on email marketing experience in Marketo.
Tailor Your CV: Customise your CV to highlight relevant experience in email marketing, project management, and any specific achievements related to B2B audiences. Use metrics to demonstrate your impact in previous roles, such as campaign performance or audience engagement.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for email marketing and your understanding of Proofpoint's mission. Mention how your skills align with their needs, particularly in developing email strategies and maintaining database health.
Showcase Your Knowledge: In your application, reference your familiarity with anti-spam guidelines and email deliverability practices. This will demonstrate your expertise and readiness to contribute to the team from day one.
How to prepare for a job interview at Proofpoint
✨Show Your Passion for Email Marketing
Make sure to express your enthusiasm for email marketing during the interview. Share specific examples of successful campaigns you've managed and how they aligned with business goals. This will demonstrate your commitment to the role and the company's mission.
✨Know Your Metrics
Be prepared to discuss key performance indicators (KPIs) relevant to email marketing, such as open rates, click-through rates, and conversion metrics. Highlight your experience with reporting tools like Marketo and PowerBI, and how you've used data to drive strategy.
✨Demonstrate Collaboration Skills
Since the role involves working cross-functionally, share examples of how you've successfully collaborated with other teams in the past. Discuss how you’ve contributed to campaign design and audience segmentation, showcasing your ability to work well with diverse stakeholders.
✨Familiarise Yourself with Compliance
Understanding email regulations like CAN-SPAM and CASL is crucial. Be ready to discuss how you've ensured compliance in previous roles and the importance of maintaining a clean database for targeted sends. This shows your attention to detail and commitment to best practices.
