At a Glance
- Tasks: Lead regional marketing strategies and connect with sales teams to drive growth.
- Company: Join Proofpoint, a leader in cybersecurity, dedicated to protecting people and data.
- Benefits: Enjoy competitive pay, flexible work, wellness days, and global networking opportunities.
- Other info: Dynamic role with a focus on collaboration and creativity in a fast-paced environment.
- Why this job: Make an impact in cybersecurity while shaping innovative marketing strategies.
- Qualifications: Experience in B2B marketing, SaaS, and strong event management skills required.
The predicted salary is between 50000 - 65000 £ per year.
Proofpoint is a global leader in human- and agent-centric cybersecurity. We protect how people, data, and AI agents connect across email, cloud, and collaboration tools. Over 80 of the Fortune 100, 10,000 large enterprises, and millions of smaller organizations trust Proofpoint to stop threats, prevent data loss, and build resilience across their people and AI workflows. Our mission is simple: safeguard the digital world and empower people to work securely and confidently. Join us in our pursuit to defend data and protect people.
How We Work
At Proofpoint you’ll be part of a global team that breaks barriers to redefine cybersecurity guided by our BRAVE core values:
- Bold in how we dream and innovate
- Responsive to feedback, challenges and opportunities
- Accountable for results and best in class outcomes
- Visionary in future focused problem-solving
- Exceptional in execution and impact
The role
We’re looking for a successful Regional Marketing Manager for the UK, Ireland and South Africa - You'll be the face of marketing to regional sales. You own the regional marketing plan and represent the full marketing scope to the regional sales leaders. This is the connective role between marketing and sales in region. You bring a strong understanding of ABM and digital, and you can guide strategy or roll up your sleeves and execute.
Your Day to Day
- Own the regional marketing plan across demand gen, channel, events, and field. You're accountable to quarterly and annual targets and budget. UK and Ireland are the priority; South Africa is covered but not the main focus.
- Be the single point of contact between marketing and regional sales leadership. Represent the full marketing scope to sales, translate their priorities into programs, and keep both sides aligned.
- Partner with the ABM Director to bring account‑based programs to life in region. You guide and support execute the regional plays.
- Create and run Proofpoint events in region. You own them start to finish: concept, format, venue, content, invites, and follow‑up, including Proofpoint conference, executive roundtables, CISO dinners, and field events.
- Run partner marketing programs with our resellers and strategic partners. Build joint and co‑funded campaigns that drive pipeline through the channel.
- Work with the digital team to run integrated campaigns that feed the regional plan: webinars, content syndication, paid media, and email.
- Localise corporate EMEA campaigns for the region and brief agencies where needed.
- Keep sales and marketing tight. Join the quarterly regional sales meetings with the mid‑market and enterprise teams and report on what's working.
- Partner with Product Marketing and PR to shape messaging for the region.
- Build cross‑sell, upsell, and competitive take‑out programs to grow our footprint.
- Report quarterly on every program: responses, MQLs, and marketing contribution to pipeline. Bring the recommendation, not just the number.
What you bring
- Proven B2B marketing experience in SaaS, cloud, or IT security.
- A strong understanding of Modern B2B marketing method. You can guide strategy and execute the plays, even though you won't own the program in this role.
- Comfortable using AI in your day to day. We run an active AI program in marketing and want people who already work this way.
- Confidence working with sales leadership. You can hold the room with a regional sales leader and represent marketing credibly.
- Strong event experience. You've built and run your own events, not just shown up to them.
- Demand gen across the full mix: digital, social, content, webinars, paid, and field.
- Experience running programs through resellers and partners. Specific channel marketing experience is a plus.
- Salesforce experience required.
- A creative thinker who brings new ideas and is comfortable challenging the default.
- Resilience and drive to thrive in a fast‑moving market.
Location and travel
- Based in our Reading, UK office.
- Around 20% travel, primarily across the UK and Ireland.
Why Proofpoint
At Proofpoint, we believe that an exceptional career experience includes a comprehensive compensation and benefits package.
- Competitive compensation
- Career success on your terms
- Flexible work environment
- Annual wellness and community outreach days
- Global collaboration and networking opportunities
Our Culture
Our culture is rooted in values that inspire belonging, empower purpose and drive success‑every day, for everyone. We encourage applications from individuals of all backgrounds, experiences, and perspectives. If you need accommodation during the application or interview process, please reach out to accessibility@proofpoint.com.
Senior Regional Marketing Manager — UK, Ireland & South Africa employer: Proofpoint
At Proofpoint, we pride ourselves on being a leading employer in the cybersecurity sector, offering a dynamic work environment that fosters innovation and collaboration. Our Reading office is not only a hub for cutting-edge marketing strategies but also provides employees with flexible work arrangements, competitive compensation, and ample opportunities for professional growth. Join us to be part of a culture that values diversity, encourages creativity, and empowers you to make a meaningful impact in safeguarding the digital world.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Regional Marketing Manager — UK, Ireland & South Africa
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Proofpoint and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Proofpoint are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Proofpoint on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Proofpoint. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Regional Marketing Manager — UK, Ireland & South Africa
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Proofpoint. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Proofpoint:Show us that you’ve done your homework! In your application, briefly mention what you admire about Proofpoint’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Proofpoint
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Proofpoint will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Proofpoint, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
