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- Tasks: Lead integrated marketing programs across EMEA, driving awareness and customer demand.
- Company: Join Proofpoint, a global leader in cybersecurity, dedicated to safeguarding the digital world.
- Benefits: Enjoy competitive compensation, comprehensive benefits, and a flexible work environment.
- Why this job: Make a real impact in cybersecurity while collaborating with top influencers and experts.
- Qualifications: 7–10+ years in B2B marketing with strong digital and influencer marketing experience.
- Other info: Be part of a culture that values diversity, belonging, and career success.
The predicted salary is between 43200 - 72000 £ per year.
About Us
Proofpoint is a global leader in human- and agent-centric cybersecurity. We protect how people, data, and AI agents connect across email, cloud, and collaboration tools. Over 80 of the Fortune 100, 10,000 large enterprises, and millions of smaller organizations trust Proofpoint to stop threats, prevent data loss, and build resilience across their people and AI workflows. Our mission is simple: safeguard the digital world and empower people to work securely and confidently. Join us in our pursuit to defend data and protect people.
How We Work
At Proofpoint you’ll be part of a global team that breaks barriers to redefine cybersecurity guided by our BRAVE core values:
- Bold in how we dream and innovate
- Responsive to feedback, challenges and opportunities
- Accountable for results and best in class outcomes
- Visionary in future focused problem-solving
- Exceptional in execution and impact
Position Summary
This role leads the execution of integrated marketing programs across EMEA, combining digital engagement, influencer marketing, executive thought leadership, and regional campaign operations. The position plays a critical part in elevating Proofpoint’s presence in the market, driving awareness and credibility, and enabling customer demand through coordinated, high-impact programs.
The ideal candidate is a seasoned B2B marketer who brings a blend of strategic thinking and operational excellence. They excel at building relationships with external experts, managing complex agency ecosystems, aligning global and regional teams, and delivering programs that influence reputation, engagement, and pipeline.
This is not a social media management role; rather, it focuses on building influence, orchestrating integrated programs, and ensuring our digital and field motions land with consistency and impact across the region.
Key Responsibilities
- Influencer & Executive Advocacy Leadership
- Build and maintain relationships with cybersecurity and enterprise technology influencers, creators, and thought leaders.
- Lead influencer and advocacy initiatives aligned to EMEA marketing priorities, ensuring credibility, authenticity, and measurable impact.
- Manage influencer identification, contracting, content development, and performance reporting in partnership with global and regional agencies.
- Elevate executive presence across EMEA through thought leadership content, narratives, and social amplification support.
- Integrated Campaign & Digital Program Orchestration
- Own EMEA-wide digital program coordination, ensuring campaign elements across channels (web, email, social, paid, events) are aligned, scheduled, and executed flawlessly.
- Partner with global marketing teams to prepare regional programs for launch, including timelines, briefs, asset readiness, QA, and go-live coordination.
- Drive cross-functional visibility: consolidate updates, identify gaps, manage risks, and ensure delivery against campaign objectives.
- Agency & Vendor Management
- Manage 2–3 key agency relationships across influencer marketing and digital programs.
- Define scopes, manage budgets, ensure performance, and drive accountability.
- Lead vendor onboarding, briefing, day-to-day communication, and delivery oversight.
- Project & Operations Management
- Oversee end-to-end project timelines, dependencies, and stakeholder coordination for influencer campaigns, field programs, and digital activations.
- Maintain structured reporting and dashboards for EMEA leadership, translating program performance into insights and recommendations.
- Ensure strong governance, clear processes, and consistent execution across countries and teams.
- Cross-Functional Collaboration
- Work closely with PR, Brand, Digital, Field, Global Campaigns, and Social Media teams to ensure alignment and mutual amplification.
- Localize global initiatives for regional relevance while maintaining brand and message consistency.
- Integrate influencer and thought leadership activities into broader demand generation motions and regional events.
Skills & Experience
- 7–10+ years in B2B marketing, digital programs, influencer marketing, or integrated campaign management within technology or cybersecurity (enterprise experience strongly preferred).
- Hands-on experience delivering multi-channel programs in complex or regulated environments.
- Proven ability to manage agencies, negotiate scopes, oversee budgets, and drive performance.
- Strong understanding of LinkedIn, social advocacy, and digital amplification strategies in a B2B context.
- Demonstrated success working in matrixed global organizations with multiple stakeholders.
- Exceptional communication and relationship-building skills across executive, regional, and global teams.
- Fluent English; proficiency in Italian, Spanish, or German is a plus.
- Highly organized, proactive, and detail-oriented with strong analytical and reporting capability.
Personal Attributes
- Relationship-driven leader who naturally builds influence and trust.
- Confident working with senior executives, external experts, and cross-functional stakeholders.
- Operates with agility, clarity, and accountability in a fast-moving global environment.
- Combines strategic perspective with hands-on program execution.
- Thrives in orchestrating multiple workstreams and driving clarity across distributed teams.
Why Proofpoint?
At Proofpoint, we believe that an exceptional career experience includes a comprehensive compensation and benefits package. Here are just a few reasons you’ll love working with us:
- Competitive compensation
- Comprehensive benefits
- Career success on your terms
- Flexible work environment
- Annual wellness and community outreach days
- Always on recognition for your contributions
- Global collaboration and networking opportunities
Our Culture
Our culture is rooted in values that inspire belonging, empower purpose and drive success every day, for everyone. We encourage applications from individuals of all backgrounds, experiences, and perspectives. If you need accommodation during the application or interview process, please reach out to us.
How to Apply
Interested? Submit your application along with any supporting information - we can’t wait to hear from you!
Senior EMEA Field Marketing Programs Manager in Reading employer: Proofpoint
Contact Detail:
Proofpoint Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior EMEA Field Marketing Programs Manager in Reading
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who work at Proofpoint or similar companies. A friendly chat can open doors and give you insider info on the role.
✨Tip Number 2
Prepare for interviews by researching Proofpoint’s values and recent projects. Show us how your experience aligns with our mission to safeguard the digital world and empower people.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills in B2B marketing and integrated campaigns can elevate our presence in the EMEA region. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Senior EMEA Field Marketing Programs Manager in Reading
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Senior EMEA Field Marketing Programs Manager role. Highlight your B2B marketing experience, especially in digital programs and influencer marketing, to catch our eye!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about cybersecurity and how your strategic thinking can elevate our marketing efforts across EMEA. Be authentic and let your personality come through.
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your impact. Use metrics where possible to show how you've driven results in previous positions—this will help us see the value you can bring to our team.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets into the right hands!
How to prepare for a job interview at Proofpoint
✨Know Your Stuff
Before the interview, dive deep into Proofpoint's mission and values. Understand their approach to cybersecurity and how they position themselves in the market. This will not only help you answer questions more effectively but also show your genuine interest in the company.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your B2B marketing expertise, especially in integrated campaigns and influencer marketing. Be ready to discuss how you've managed complex projects and built relationships with stakeholders, as this is crucial for the Senior EMEA Field Marketing Programs Manager role.
✨Ask Insightful Questions
Interviews are a two-way street! Prepare thoughtful questions about Proofpoint’s current marketing strategies, challenges they face in the EMEA region, and how they measure success. This demonstrates your strategic thinking and eagerness to contribute meaningfully.
✨Be Ready to Collaborate
Since the role involves cross-functional collaboration, be prepared to discuss how you've successfully worked with different teams in the past. Highlight your communication skills and ability to align diverse groups towards common goals, which is key in a matrixed organisation like Proofpoint.
