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- Tasks: Lead the EMEA Account Based Marketing strategy and drive impactful campaigns.
- Company: Join Proofpoint, a leader in human-centric cybersecurity.
- Benefits: Enjoy competitive pay, flexible work, and comprehensive benefits.
- Why this job: Make a real difference in cybersecurity while growing your career.
- Qualifications: 8-10 years in B2B marketing with strong ABM experience.
- Other info: Be part of a diverse team that values collaboration and innovation.
The predicted salary is between 80000 - 100000 £ per year.
About Us: Proofpoint is a global leader in human- and agent-centric cybersecurity. We protect how people, data, and AI agents connect across email, cloud, and collaboration tools. Over 80 of the Fortune 100, 10,000 large enterprises, and millions of smaller organizations trust Proofpoint to stop threats, prevent data loss, and build resilience across their people and AI workflows. Our mission is simple: safeguard the digital world and empower people to work securely and confidently. Join us in our pursuit to defend data and protect people.
How We Work: At Proofpoint you’ll be part of a global team that breaks barriers to redefine cybersecurity guided by our BRAVE core values:
- Bold in how we dream and innovate
- Responsive to feedback, challenges and opportunities
- Accountable for results and best in class outcomes
- Visionary in future focused problem-solving
- Exceptional in execution and impact
Position summary: Reporting to the EMEA Marketing VP, you will own the EMEA Account Based Marketing (ABM) program for named and tiered accounts, building a repeatable engine that drives account engagement, pipeline creation, and pipeline acceleration. This role is the single owner for ABM strategy, plays, orchestration, and measurement across EMEA, partnering tightly with Sales leadership, BDRs, and Field Marketing Managers for market execution.
What you will own:
- EMEA ABM strategy: account tiering, ICP alignment, personas, plays, and annual and quarterly ABM plans tied to revenue priorities.
- Running 1-1 and 1-few ABM campaigns at scale cross EMEA.
- ABM orchestration across channels: 6sense intent and segmentation, paid, email, web, events, executive engagement, and BDR sequences (with clear handoffs and SLAs).
- 1 to few ABM moments that matter: ABM roundtables and executive level experiences designed to create meetings and advance late stage opportunities.
- ABM content and conversion layer: account specific value props, invitations, landing pages, nurture, and sales enablement assets (briefing and alignment with Product Marketing and Content).
- Program operations: budget, agency management, tooling governance, and weekly performance cadence with Sales and Marketing stakeholders.
- Measurement framework: account engagement, meeting creation, stage progression, influenced and sourced pipeline from ABM accounts, ROI and learnings.
- Hands-on execution of paid digital campaigns across LinkedIn Ads and ABM ad platforms (6sense DSP, display, etc.), owning campaign setup, audience segmentation, bid strategy, budget pacing, and optimisation directly within platform, without agency dependency.
- End-to-end creative lifecycle for ABM ad campaigns: briefing design and web teams in a global operating model, managing asset production timelines, versioning for account tiers and personas, and ensuring creative is trafficked and live on time.
- Ad copywriting for ABM campaigns across LinkedIn and programmatic channels, writing headlines, body copy, and CTAs tailored to ICP segments, personas and funnel stage, in close collaboration with Product Marketing and Content.
What you bring:
- 8 to 10+ years in B2B enterprise marketing, with proven ABM leadership in SaaS, cloud, or cybersecurity.
- Hands-on experience building multi-channel ABM plays.
- Strong sales interlock skills with enterprise AEs and BDR teams, including operating rhythms and accountability.
- Comfort running executive level programs and translating insight into action.
- Strong program management, agency management, and performance reporting discipline.
- Experience of creating personalised landing pages using tools such as Folloze.
- Proven hands-on experience running LinkedIn Ads and intent or contact based ad platforms (Vector.co, Influ2) independently, including campaign build, creative trafficking, A/B testing, and performance reporting, not just strategy oversight.
- Direct experience managing the creative production lifecycle for digital ad campaigns in a global model, comfortable briefing and coordinating with distributed design and web teams, managing feedback loops, and holding timelines.
- Strong ad copywriting capability for B2B demand gen and ABM, writing conversion-focused copy for paid social and display, with a clear grasp of how messaging should shift by account tier, persona, and buying stage.
- High AI Proficiency with experience of using tools similar to Phantom Buster, Clay for GTM orchestration.
Why Proofpoint? At Proofpoint, we believe that an exceptional career experience includes a comprehensive compensation and benefits package. Here are just a few reasons you’ll love working with us:
- Competitive compensation
- Comprehensive benefits
- Career success on your terms
- Flexible work environment
- Annual wellness and community outreach days
- Always on recognition for your contributions
- Global collaboration and networking opportunities
Our Culture: Our culture is rooted in values that inspire belonging, empower purpose and drive success every day, for everyone. We encourage applications from individuals of all backgrounds, experiences, and perspectives. If you need accommodation during the application or interview process, please reach out to accessibility@proofpoint.com.
How to Apply: Interested? Submit your application along with any supporting information - we can’t wait to hear from you!
Director, Account Based Marketing Programs EMEA employer: Proofpoint
Contact Detail:
Proofpoint Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Account Based Marketing Programs EMEA
✨Tip Number 1
Network like a pro! Reach out to current employees at Proofpoint on LinkedIn. Ask them about their experiences and any tips they might have for your application. It’s all about making connections that can help you stand out!
✨Tip Number 2
Prepare for the interview by researching Proofpoint's recent projects and initiatives. Show us that you’re not just interested in the role, but also in how you can contribute to our mission of safeguarding the digital world.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with our ABM strategy and how you can drive results. We want to hear your vision for the role and how you plan to execute it.
✨Tip Number 4
Don’t forget to follow up after your interview! A simple thank-you email can go a long way. It shows your enthusiasm for the position and keeps you fresh in our minds as we make decisions.
We think you need these skills to ace Director, Account Based Marketing Programs EMEA
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Director, Account Based Marketing Programs role. Highlight your experience in B2B enterprise marketing and ABM leadership, as this will show us you understand what we're looking for.
Showcase Your Achievements: Don’t just list your responsibilities; share specific achievements that demonstrate your impact in previous roles. Use metrics where possible to quantify your success, as we love seeing results!
Be Authentic: Let your personality shine through in your application. We value authenticity and want to get a sense of who you are beyond your professional experience. Share your passion for cybersecurity and how it aligns with our mission.
Apply Through Our Website: We encourage you to submit your application directly through our website. This ensures that your application gets to the right people quickly and helps us keep track of all candidates efficiently.
How to prepare for a job interview at Proofpoint
✨Know Your ABM Inside Out
Before the interview, dive deep into Proofpoint's Account Based Marketing strategies. Familiarise yourself with their approach to account tiering, ICP alignment, and how they measure success. Being able to discuss specific examples of successful ABM campaigns you've led will show that you understand the role and can hit the ground running.
✨Showcase Your Sales Collaboration Skills
Since this role requires tight collaboration with Sales leadership and BDRs, prepare to share examples of how you've successfully worked with sales teams in the past. Highlight your experience in creating effective handoffs and SLAs, as well as any tools you've used to enhance communication and accountability.
✨Demonstrate Your Creative Edge
Be ready to discuss your hands-on experience with digital ad campaigns, especially on platforms like LinkedIn Ads. Bring examples of ad copy you've written and campaigns you've managed, focusing on how you tailored messaging for different personas and account tiers. This will illustrate your ability to create compelling content that drives engagement.
✨Embrace the BRAVE Values
Proofpoint values boldness, responsiveness, accountability, vision, and exceptional execution. Think about how you embody these values in your work. Prepare anecdotes that demonstrate your ability to challenge the status quo, respond to feedback, and deliver impactful results. Aligning your personal values with theirs will make a strong impression.