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- Tasks: Drive brand visibility and loyalty through exciting activations and events.
- Company: Join a dynamic FMCG company with a portfolio of innovative alcohol brands.
- Benefits: Enjoy a competitive salary, flexible working, and travel allowances.
- Why this job: Be part of a creative team making a real impact in the market.
- Qualifications: 1 year experience in brand activation or marketing, with a full UK driving licence.
- Other info: Frequent travel across the UK and a commitment to diversity and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
Preference for candidates based in Northern England (frequent UK-wide travel required).
We are seeking a dynamic and commercially driven Brand Activation Executive to join our team on a full-time basis. This role is central to driving brand visibility, sampling, and loyalty across key on-trade and off-trade accounts, with a clear commercial focus on increasing rate of sale in priority venues. You will be responsible for planning and delivering high-impact activations that convert consumer engagement into measurable commercial outcomes.
- Plan, coordinate, and execute compelling brand activations, product tastings, and promotional events in alignment with brand objectives.
- Develop and maintain strong relationships with on-trade partners to secure brand visibility and prime positioning.
- Actively drive commercial KPIs by increasing rate of sale and supporting volume growth across assigned territories.
- Monitor activation performance, gather data and insights, and report on ROI to inform future strategies.
- Ensure effective deployment and visibility of branded POS materials across all touch points.
- Collaborate with internal stakeholders, including the sales and marketing teams, to ensure a unified and data-driven activation approach.
Minimum of 1 year experience in brand activation, field marketing, or experiential marketing, ideally within the alcoholic beverages or FMCG sector. Confident in project management. Creative, able to think outside the box, producing unique and memorable events and activations. Comfortable working evenings and weekends as required by the activation schedule. Full and clean UK driving licence and willingness to travel frequently across the UK.
Competitive salary package. Opportunities for career growth within a dynamic and expanding business. Flexible working environment, with autonomy and support. Exposure to a portfolio of innovative and high-performing alcohol brands. Travel allowance provided for work-related travel.
We celebrate diversity and are committed to creating an inclusive environment for all employees.
FMCG Brand Marketing Manager employer: Proof Drinks
Contact Detail:
Proof Drinks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land FMCG Brand Marketing Manager
✨Tip Number 1
Network with professionals in the FMCG and brand marketing sectors. Attend industry events, webinars, or local meetups to connect with people who can provide insights or even refer you to opportunities at StudySmarter.
✨Tip Number 2
Familiarise yourself with the latest trends in brand activation and consumer engagement, especially within the alcoholic beverages sector. This knowledge will help you stand out during interviews and discussions.
✨Tip Number 3
Prepare to discuss specific examples of successful brand activations you've been involved in. Highlight your role, the strategies you implemented, and the measurable outcomes achieved to demonstrate your impact.
✨Tip Number 4
Showcase your creativity by thinking of unique activation ideas that could work for our brands. Presenting fresh concepts during your interview can set you apart and show your enthusiasm for the role.
We think you need these skills to ace FMCG Brand Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand activation, field marketing, or experiential marketing. Use specific examples that demonstrate your ability to drive commercial KPIs and manage projects effectively.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the FMCG sector and your understanding of brand visibility strategies. Mention your creative approach to planning events and how you can contribute to the company's goals.
Showcase Your Project Management Skills: Provide examples of past projects where you successfully planned and executed brand activations or promotional events. Highlight your ability to work under pressure and manage multiple tasks simultaneously.
Demonstrate Your Understanding of the Market: Research the company’s portfolio of brands and the competitive landscape. In your application, mention how your insights can help improve brand visibility and sales in priority venues.
How to prepare for a job interview at Proof Drinks
✨Showcase Your Brand Activation Experience
Make sure to highlight your previous experience in brand activation or field marketing, especially within the FMCG or alcoholic beverages sector. Prepare specific examples of successful campaigns you've managed and the measurable outcomes they achieved.
✨Demonstrate Your Creativity
Since the role requires thinking outside the box, come prepared with innovative ideas for brand activations. Think about unique events or promotions you could propose that align with the company's objectives and would engage consumers effectively.
✨Know Your KPIs
Familiarise yourself with key performance indicators relevant to brand activations. Be ready to discuss how you have previously monitored performance, gathered insights, and reported on ROI to inform future strategies.
✨Prepare for Travel and Flexibility
As frequent travel is a requirement, be ready to discuss your availability and willingness to work evenings and weekends. Highlight any past experiences where you successfully managed travel schedules while maintaining productivity.
