At a Glance
- Tasks: Plan and execute exciting brand activations and tastings across the UK.
- Company: Join Proof Drinks, a dynamic company in the alcoholic beverages sector.
- Benefits: Enjoy a competitive salary, flexible working, and travel allowances.
- Other info: Must be willing to travel frequently and work evenings/weekends.
- Why this job: Be part of a creative team driving brand visibility and consumer engagement.
- Qualifications: 1 year experience in brand activation or marketing, with strong communication skills.
The predicted salary is between 36000 - 60000 £ per year.
Location: Preference for candidates based in Northern England (frequent UK-wide travel required)
Department: Marketing
Reporting to: Brand Manager
Contract: Full-time, Permanent
About the Role
We are seeking a dynamic and commercially driven Brand Activation Executive to join our team on a full-time basis. This role is central to driving brand visibility, sampling, and loyalty across key on-trade and off-trade accounts, with a clear commercial focus on increasing rate of sale in priority venues. You will be responsible for planning and delivering high-impact activations that convert consumer engagement into measurable commercial outcomes.
Key Responsibilities
- Plan, coordinate, and execute compelling brand activations, product tastings, and promotional events in alignment with brand objectives.
- Proactively identify activation opportunities.
- Develop and maintain strong relationships with on-trade partners to secure brand visibility and prime positioning.
- Actively drive commercial KPIs by increasing rate of sale and supporting volume growth across assigned territories.
- Monitor activation performance, gather data and insights, and report on ROI to inform future strategies.
- Ensure effective deployment and visibility of branded POS materials across all touch points.
- Collaborate with internal stakeholders, including the sales and marketing teams, to ensure a unified and data-driven activation approach.
Candidate Profile
- Essential: Minimum of 1 year experience in brand activation, field marketing, or experiential marketing, ideally within the alcoholic beverages or FMCG sector.
- Proven understanding of the on-trade environment and how to influence consumer behaviour in these spaces.
- Confident in project management.
- Creative, able to think outside the box, producing unique and memorable events and activations.
- Organised, and effective at record-keeping and reporting.
- Strong interpersonal and communication skills with the ability to engage and influence at all levels.
- Commercially minded, target-driven, and results-oriented.
- Comfortable working evenings and weekends as required by the activation schedule.
- Full and clean UK driving licence and willingness to travel frequently across the UK.
What We Offer
- Competitive salary package.
- Opportunities for career growth within a dynamic and expanding business.
- Flexible working environment, with autonomy and support.
- Exposure to a portfolio of innovative and high-performing alcohol brands.
- Travel allowance provided for work-related travel.
Proof Drinks is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
StudySmarter Expert Advice🤫
We think this is how you could land Drinks Brand Activator (England) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Proof Drinks and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Proof Drinks are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Proof Drinks on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Proof Drinks. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Drinks Brand Activator (England) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Proof Drinks. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Proof Drinks:Show us that you’ve done your homework! In your application, briefly mention what you admire about Proof Drinks’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Proof Drinks
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Proof Drinks will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Proof Drinks, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
