Drinks Brand Activator

Location: Preference for candidates based in Northern England (frequent UK-wide travel required)

Department: Marketing

Reporting to: Brand Manager

Contract: Full-time, Permanent

Scroll down to find an indepth overview of this job, and what is expected of candidates Make an application by clicking on the Apply button.

About the Role

We are seeking a dynamic and commercially driven Brand Activation Executive to join our team on a full-time basis. This role is central to driving brand visibility, sampling, and loyalty across key on-trade and off-trade accounts, with a clear commercial focus on increasing rate of sale in priority venues. You will be responsible for planning and delivering high-impact activations that convert consumer engagement into measurable commercial outcomes.

Key Responsibilities

• Plan, coordinate, and execute compelling brand activations, product tastings, and promotional events in alignment with brand objectives.
• Proactively identify activation opportunities.
• Develop and maintain strong relationships with on-trade partners to secure brand visibility and prime positioning.
• Actively drive commercial KPIs by increasing rate of sale and supporting volume growth across assigned territories.
• Monitor activation performance, gather data and insights, and report on ROI to inform future strategies.
• Ensure effective deployment and visibility of branded POS materials across all touch points.
• Collaborate with internal stakeholders, including the sales and marketing teams, to ensure a unified and data-driven activation approach.

Candidate Profile

Essential:

• Minimum of 1 year experience in brand activation, field marketing, or experiential marketing, ideally within the alcoholic beverages or FMCG sector.
• Proven understanding of the on-trade environment and how to influence consumer behaviour in these spaces.
• Confident in project management.
• Creative, able to think outside the box, producing unique and memorable events and activations.
• Organised, and effective at record-keeping and reporting.
• Strong interpersonal and communication skills with the ability to engage and influence at all levels.
• Commercially minded, target-driven, and results-oriented.
• Comfortable working evenings and weekends as required by the activation schedule.
• Full and clean UK driving licence and willingness to travel frequently across the UK.

What We Offer

• Competitive salary package.
• Opportunities for career growth within a dynamic and expanding business.
• Flexible working environment, with autonomy and support.
• Exposure to a portfolio of innovative and high-performing alcohol brands.
• Travel allowance provided for work-related travel.

Proof Drinks is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.