Drinks Brand Activator

Location: Preference for candidates based in Northern England (frequent UK-wide travel required)

Department: Marketing

Reporting to: Brand Manager

Contract: Full-time, Permanent

About the Role

We are seeking a dynamic and commercially driven Brand Activation Executive to join our team on a full-time basis. This role is central to driving brand visibility, sampling, and loyalty across key on-trade and off-trade accounts, with a clear commercial focus on increasing rate of sale in priority venues. You will be responsible for planning and delivering high-impact activations that convert consumer engagement into measurable commercial outcomes.

Key Responsibilities

• Plan, coordinate, and execute compelling brand activations, product tastings, and promotional events in alignment with brand objectives.
• Proactively identify activation opportunities.
• Develop and maintain strong relationships with on-trade partners to secure brand visibility and prime positioning.
• Actively drive commercial KPIs by increasing rate of sale and supporting volume growth across assigned territories.
• Monitor activation performance, gather data and insights, and report on ROI to inform future strategies.
• Ensure effective deployment and visibility of branded POS materials across all touch points.
• Collaborate with internal stakeholders, including the sales and marketing teams, to ensure a unified and data-driven activation approach.

Candidate Profile

Essential:

• Minimum of 1 year experience in brand activation, field marketing, or experiential marketing, ideally within the alcoholic beverages or FMCG sector .
• Proven understanding of the on-trade environment and how to influence consumer behaviour in these spaces.
• Confident in project management.
• Creative, able to think outside the box, producing unique and memorable events and activations.
• Organised, and effective at record-keeping and reporting.
• Strong interpersonal and communication skills with the ability to engage and influence at all levels.
• Commercially minded, target-driven, and results-oriented.
• Comfortable working evenings and weekends as required by the activation schedule.
• Full and clean UK driving licence and willingness to travel frequently across the UK.

What We Offer

• Competitive salary package.
• Opportunities for career growth within a dynamic and expanding business.
• Flexible working environment, with autonomy and support.
• Exposure to a portfolio of innovative and high-performing alcohol brands.
• Travel allowance provided for work-related travel.

Proof Drinks is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.