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For Companies At a Glance
- Tasks: Plan and execute exciting brand activations and tastings across the UK.
- Company: Join a dynamic team at Proof Drinks, known for innovative alcohol brands.
- Benefits: Enjoy a competitive salary, flexible working, and travel allowances.
- Why this job: Be part of a creative culture that values your ideas and drives commercial success.
- Qualifications: 1 year in brand activation or marketing, with strong project management skills.
- Other info: Must have a full UK driving licence and be ready for UK-wide travel.
The predicted salary is between 28800 - 43200 £ per year.
Location: Preference for candidates based in Northern England (frequent UK-wide travel required)
Department: Marketing
Reporting to: Brand Manager
Contract: Full-time, Permanent
About the Role
We are seeking a dynamic and commercially driven Brand Activation Executive to join our team on a full-time basis. This role is central to driving brand visibility, sampling, and loyalty across key on-trade and off-trade accounts, with a clear commercial focus on increasing rate of sale in priority venues. You will be responsible for planning and delivering high-impact activations that convert consumer engagement into measurable commercial outcomes.
Key Responsibilities
- Plan, coordinate, and execute compelling brand activations, product tastings, and promotional events in alignment with brand objectives.
- Proactively identify activation opportunities.
- Develop and maintain strong relationships with on-trade partners to secure brand visibility and prime positioning.
- Actively drive commercial KPIs by increasing rate of sale and supporting volume growth across assigned territories.
- Monitor activation performance, gather data and insights, and report on ROI to inform future strategies.
- Ensure effective deployment and visibility of branded POS materials across all touch points.
- Collaborate with internal stakeholders, including the sales and marketing teams, to ensure a unified and data-driven activation approach.
Candidate Profile
Essential:
- Minimum of 1 year experience in brand activation, field marketing, or experiential marketing, ideally within the alcoholic beverages or FMCG sector.
- Proven understanding of the on-trade environment and how to influence consumer behaviour in these spaces.
- Confident in project management.
- Creative, able to think outside the box, producing unique and memorable events and activations.
- Organised, and effective at record-keeping and reporting.
- Strong interpersonal and communication skills with the ability to engage and influence at all levels.
- Commercially minded, target-driven, and results-oriented.
- Comfortable working evenings and weekends as required by the activation schedule.
- Full and clean UK driving licence and willingness to travel frequently across the UK.
What We Offer
- Competitive salary package.
- Opportunities for career growth within a dynamic and expanding business.
- Flexible working environment, with autonomy and support.
- Exposure to a portfolio of innovative and high-performing alcohol brands.
- Travel allowance provided for work-related travel.
Proof Drinks is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Drinks Brand Activator employer: Proof Drinks
Contact Detail:
Proof Drinks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Drinks Brand Activator
✨Tip Number 1
Network with professionals in the drinks and FMCG sectors. Attend industry events, trade shows, or local tastings to meet potential colleagues and learn about the latest trends in brand activation.
✨Tip Number 2
Familiarise yourself with the key players in the on-trade environment. Understanding their needs and how your skills can help them will give you an edge during interviews and discussions.
✨Tip Number 3
Showcase your creativity by preparing a mock activation plan for a brand you admire. This demonstrates your ability to think outside the box and gives you a practical example to discuss during interviews.
✨Tip Number 4
Stay updated on the latest marketing strategies and tools used in brand activation. Being knowledgeable about current trends will help you engage in meaningful conversations with the hiring team.
We think you need these skills to ace Drinks Brand Activator
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand activation, field marketing, or experiential marketing. Use specific examples that demonstrate your understanding of the on-trade environment and how you've influenced consumer behaviour.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the drinks industry and your creative approach to brand activations. Mention any successful events or campaigns you've managed and how they contributed to commercial outcomes.
Showcase Your Project Management Skills: Provide examples of how you've effectively planned and executed events or promotions. Highlight your organisational skills and ability to manage multiple projects simultaneously, especially in high-pressure environments.
Demonstrate Your Commercial Mindset: Emphasise your target-driven attitude and provide evidence of how you've met or exceeded KPIs in previous roles. Discuss your approach to monitoring performance and using data to inform future strategies.
How to prepare for a job interview at Proof Drinks
✨Showcase Your Experience
Make sure to highlight your previous experience in brand activation or field marketing, especially within the alcoholic beverages or FMCG sector. Be prepared to discuss specific campaigns you've worked on and the impact they had on sales.
✨Demonstrate Your Creativity
Since the role requires creative thinking for unique activations, come prepared with examples of innovative events or promotions you've executed. Think outside the box and be ready to share how you can bring fresh ideas to their brand.
✨Know the On-Trade Environment
Familiarise yourself with the on-trade environment and how it influences consumer behaviour. Be ready to discuss strategies you've used to engage consumers in these spaces and how you can apply that knowledge to their brand.
✨Prepare for Data-Driven Discussions
Since monitoring activation performance and reporting on ROI is crucial, brush up on how you've gathered data and insights in past roles. Be ready to explain how you would use this information to inform future strategies for the company.
