Weekends Only Brand Ambassador in City of London

Love premium tequila, brilliant hospitality and great bars? Cazcabel Tequila is one of the best-performing tequila brands in the UK — and 2026 is a landmark year as we invest heavily in building the benchmark premium tequila brand for both trade and consumers.

We’re looking for a high-energy, well-connected Brand Ambassador to own London & the South East and bring Cazcabel to life where it matters most: in the trade, behind the bar, and in the glass.

As a Cazcabel Brand Ambassador, you will be the face of the brand in London & South East England; driving brand awareness, trade advocacy and sales through trade engagement, education and engaging consumer experiences.

With a large account base, you’ll need to be out in the trade every day where you’ll be meeting customers, running events, training sessions, and attending industry events whilst keeping abreast of customer conversations, business-essential admin and reporting.

You will join a national brand ambassadorial team of four, taking responsibility for London and the South East whilst working closely with the Proof Drinks sales and marketing teams.

• Building relationships with bartenders, venues, and key accounts
• Delivering engaging tequila training and brand storytelling sessions
• Driving distribution (sales) and supporting rate of sale in existing accounts
• Creating standout activations that get Cazcabel off the back bar and into drinks
• Representing the brand at trade shows, events, and on social

This is a full-time, hybrid role based in the London Area, United Kingdom, with some flexibility for working from home. You’ll work closely with both the marketing and sales teams, acting as a key driver of growth in your region. The Brand Ambassador will represent the brand across on-trade and off-trade accounts, building strong relationships with bar teams, retailers, distributors, and key stakeholders.

Day-to-day responsibilities include visiting accounts in London and the South East, hosting brand trainings and tastings, executing in-venue activations, and ensuring brand visibility through POS, menu listings, and digital presence. The role involves supporting and implementing trade marketing campaigns, attending industry events and festivals, and acting as the local brand expert and storyteller for Cazcabel Tequila. The Brand Ambassador will also gather market feedback, report on competitor activity, and collaborate closely with the sales and marketing teams to drive brand awareness, volume, and advocacy.

• Self-motivated and organised, ability to plan own diary and juggle multiple projects/priorities
• Creative and entrepreneurial thinking with an ability to surprise and delight with innovative ideas to promote the brand
• Flexibility to work evenings and weekends (with time in back in lieu)
• Existing network and or/reputation within the bar/restaurant industry
• Experience as a brand ambassador or similar role
• Sales and marketing experience, ideally spirits FMCG
• Ability to negotiate to ensure the best outcome for the brand
• Very familiar with Microsoft Office suite

Salary: £36-40k (depending on experience) • Discretionary 10% Performance Bonus • 22 days holiday plus bank holidays, your birthday and 3 days between Christmas & New Year • Company laptop and mobile phone • Fully expensed travel and accommodation, where required • Aviva Pension Scheme • Death in service and critical illness cover (after 6 months) • Profit share scheme (after 3 years) • Health & wellness membership discount, stock discount

If you are an experienced spirits or hospitality professional looking to progress your career with the UK's best-selling independent tequila brand then we would love to hear from you.