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- Tasks: Be the face of Brockman's gin, driving brand awareness and building relationships in the drinks industry.
- Company: Brockman's is a leading super premium gin brand known for its unique flavors and stylish presentation.
- Benefits: Enjoy a competitive salary, bonuses, and the chance to work with experienced colleagues in a dynamic environment.
- Why this job: Join a passionate team, travel nationally, and make an impact in the exciting world of spirits.
- Qualifications: 5+ years in the on-trade, strong cocktail knowledge, and excellent relationship-building skills are essential.
- Other info: Expect unusual hours, including evenings and weekends, to align with the vibrant on-trade scene.
The predicted salary is between 36000 - 60000 £ per year.
Brockman’s Brand Ambassador – Job description
Job Overview
Brockman’s are currently looking for a Brand Ambassador for the UK. In this role you will demonstrate established sales & marketing skills together with strong exposure to leading and developing super premium brands. You will play a crucial role in driving the success of Brockman’s by demonstrating a strong sense of determination and professionalism. Building positive relationships with both on-trade customers and consumers will be a key aspect of your work. Candidates will demonstrate a strong understanding of the drinks industry including channel strategy, knowledge of the UK on-trade and drinks trends, events, trade fairs, drinks development, and activations. You will travel nationally for Brockman’s and represent their positioning of Properly Improper.
About Brockmans:
Launched in 2008, Brockmans has become one of the largest independent super premium British gin brands, blending substance and style, the “Properly Improper Gin” is unlike any other gin you tasted before. Crafted with ‘Dark Berries and Noble Traditions’, it is a revelation of unexpected individual taste for gin enthusiasts and novices alike. It stands proudly alone from other types of gin due to the unique recipe of “Proper” traditional botanicals and time-honoured patient steeping distillation process together with “Improper” botanicals like aromatic wild blackberries and blueberries, refreshing citrus and coriander, presented in an attractive and alluring dark tactile bottle.
About Proof Drinks:
Founded in 2010, Proof Drinks is the largest independent drinks distributor in the UK with a portfolio of over 30 award-winning brands, growing their presence across the on-trade, off-trade and e-commerce through sales & marketing. A renowned and trusted drinks distributor with collaboration and transparency at its heart and a challenger mindset, Proof Drinks has led many brands to become market leaders in their respective categories. The portfolio includes Cazcabel Tequila, Duppy Share Rum, Ramsbury Single Estate, Lyre’s Non-Alcoholic, Coppa Cocktails, SOLO Coffee Concentrate and portfolio’s Gruppo Montenegro and Heaven Hill plus many more.
Key Responsibilities
- Aid the Proof Drinks Sales Team, Trade Marketing Manager and Brockman’s Brand Manager to implement the brand strategy and brand plans
- In addition to supporting and developing our existing customers, you acquire new customers through proactive lead generation, opening new distribution points, and supporting the sales team.
- Build brand loyalty across the market. Put the brands at the forefront of the trade
- Work with the UK Sales Team to drive brand awareness and rate of sale
- Increase the demand for Brockman’s by activating existing customers
- Responsible to maximize the brand impact in the on-trade by managing the assignments and placing POS material, ensuring disruptive visibility, and bringing to life the brand proposition
- Develop strong and long-lasting relationships with Key accounts and industry figures
- Organize, manage, and take part in national trade fairs, customer events, and functions
- Continuously observe the market and competitive situation and are always on the lookout for the latest trends
- Deliver brand advocacy programs including exciting & original activations and trainings
- Lead drinks development using relevant and exciting recipes
- Deliver weekly and monthly reports alongside CRM reports
Requirements
- You have strong, demonstratable On-trade understanding. Ideally with a minimum of 5+ years of On-trade experience (prior bartender experience, trade marketing, brand ambassador)
- You are a respected figure within the local On-trade, and you have access to an extensive network of relevant contacts
- You have high-level cocktail and drinks development experience
- You have a focused, strategic and passionate approach together with strong sales and marketing experience
- You are confident and outgoing with experience in public speaking & strong presentation skills
- You are able to surprise and delight by innovating with new mechanics/tactics to promote and establish the brands in the market
- You have strong relationship-building and communication skills
- You are very organized, and you have good time management
- You are very familiar with using Microsoft Office and can also score points when it comes to digital marketing (including social media, and active presence online)
- When it comes to analytical and entrepreneurial thinking with a focus on brand development, you are top-class, and you bring negotiations to a successful conclusion thanks to your special feeling for the needs of our customers
- You enjoy working and traveling in a team and love getting your fellow human beings and (potential) customers excited about our world of spirits
- Event experience preferable
- Strong reputation within the UK On-trade is an advantage
- UK drinks market exposure is an advantage
What’s in it for you
- Part of a network of 15 brand ambassadors and a sales team of 15
- Opportunity to work on a new brand joining Proof Drinks portfolio, alongside a dedicated brand manage whom you will work closely with
- Working alongside experienced colleagues with expertise of 10+ years in spirits
- A chance to get hands-on including management of cross-functional projects
The role (including benefits)
- Competitive salary
- Bonus (KPI related)
- Work phone & laptop
- Field Role, based in London
- National travel required
- Passion for super premium brands
- Unusual working hours, evening and weekend work will be required in line with the on-trade
Brockman's Brand Ambassador employer: Proof Drinks
Contact Detail:
Proof Drinks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brockman's Brand Ambassador
✨Tip Number 1
Make sure to leverage your existing network within the on-trade. Reach out to contacts you have in bars and restaurants, as personal recommendations can significantly boost your chances of landing the role.
✨Tip Number 2
Stay updated on the latest trends in the drinks industry. Being knowledgeable about current market dynamics and consumer preferences will help you stand out during interviews and discussions with the hiring team.
✨Tip Number 3
Prepare to showcase your public speaking and presentation skills. Since this role involves engaging with customers and representing the brand, demonstrating your ability to communicate effectively will be crucial.
✨Tip Number 4
Familiarize yourself with Brockman’s unique selling points and brand story. Understanding what sets them apart in the super premium gin market will allow you to convey genuine enthusiasm and knowledge during your interactions.
We think you need these skills to ace Brockman's Brand Ambassador
Some tips for your application 🫡
Understand the Brand: Before applying, take some time to familiarize yourself with Brockman’s brand values and unique selling points. Highlight your understanding of their positioning as 'Properly Improper' in your application.
Showcase Relevant Experience: Emphasize your on-trade experience and any previous roles that demonstrate your sales and marketing skills. Be specific about your achievements and how they relate to the responsibilities outlined in the job description.
Highlight Relationship-Building Skills: Since building relationships is key for this role, provide examples of how you have successfully developed and maintained professional relationships in the past. This could include networking within the drinks industry or managing key accounts.
Tailor Your Application: Customize your CV and cover letter to reflect the specific requirements of the Brand Ambassador position. Use keywords from the job description to ensure your application stands out and aligns with what Brockman’s is looking for.
How to prepare for a job interview at Proof Drinks
✨Show Your Passion for the Brand
Make sure to express your enthusiasm for Brockman's and its unique positioning in the market. Share your personal experiences with the brand and how you can contribute to its growth.
✨Demonstrate Industry Knowledge
Be prepared to discuss current trends in the drinks industry, especially within the UK on-trade. Highlight your understanding of channel strategies and how they can be applied to enhance Brockman's presence.
✨Highlight Relationship-Building Skills
Since building relationships is key in this role, come ready with examples of how you've successfully developed connections in the past. Discuss your network within the on-trade and how it can benefit Brockman's.
✨Prepare for Practical Scenarios
Expect to engage in discussions about potential activations or events. Think of innovative ideas that could promote Brockman's and be ready to present them during the interview.
