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- Tasks: Plan and execute exciting brand activations and events to boost visibility and sales.
- Company: Join a dynamic team in the alcoholic beverages sector, focused on innovation and growth.
- Benefits: Enjoy a competitive salary, flexible working, travel allowances, and career growth opportunities.
- Why this job: Be part of a creative culture that values unique ideas and impactful consumer engagement.
- Qualifications: 1+ year experience in brand activation or marketing; creativity and project management skills required.
- Other info: Frequent UK travel and evening/weekend work may be necessary.
The predicted salary is between 28800 - 43200 £ per year.
Preference for candidates based in Northern England (frequent UK-wide travel required).
We are seeking a dynamic and commercially driven Brand Activation Executive to join our team on a full-time basis. This role is central to driving brand visibility, sampling, and loyalty across key on-trade and off-trade accounts, with a clear commercial focus on increasing rate of sale in priority venues.
You will be responsible for planning and delivering high-impact activations that convert consumer engagement into measurable commercial outcomes.
- Plan, coordinate, and execute compelling brand activations, product tastings, and promotional events in alignment with brand objectives.
- Develop and maintain strong relationships with on-trade partners to secure brand visibility and prime positioning.
- Actively drive commercial KPIs by increasing rate of sale and supporting volume growth across assigned territories.
- Monitor activation performance, gather data and insights, and report on ROI to inform future strategies.
- Ensure effective deployment and visibility of branded POS materials across all touch points.
- Collaborate with internal stakeholders, including the sales and marketing teams, to ensure a unified and data-driven activation approach.
Minimum of 1 year experience in brand activation, field marketing, or experiential marketing, ideally within the alcoholic beverages or FMCG sector.
Confident in project management. Creative, able to think outside the box, producing unique and memorable events and activations. Comfortable working evenings and weekends as required by the activation schedule.
Full and clean UK driving licence and willingness to travel frequently across the UK.
Competitive salary package. Opportunities for career growth within a dynamic and expanding business. Flexible working environment, with autonomy and support. Exposure to a portfolio of innovative and high-performing alcohol brands. Travel allowance provided for work-related travel.
We celebrate diversity and are committed to creating an inclusive environment for all employees.
Brand Executive (Permanent, Contract) employer: Proof Drinks
Contact Detail:
Proof Drinks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Executive (Permanent, Contract)
✨Tip Number 1
Familiarise yourself with the latest trends in brand activation and marketing within the alcoholic beverages sector. This knowledge will help you engage in meaningful conversations during interviews and demonstrate your passion for the industry.
✨Tip Number 2
Network with professionals in the field by attending industry events or joining relevant online communities. Building connections can provide valuable insights and potentially lead to referrals for the Brand Executive position.
✨Tip Number 3
Prepare to discuss specific examples of successful brand activations you've been involved in. Highlight your role, the strategies you implemented, and the measurable outcomes to showcase your impact and creativity.
✨Tip Number 4
Research StudySmarter's brand values and recent campaigns. Tailoring your approach to align with our mission and demonstrating how you can contribute to our goals will make you a standout candidate.
We think you need these skills to ace Brand Executive (Permanent, Contract)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand activation, field marketing, or experiential marketing. Use specific examples that demonstrate your ability to drive commercial KPIs and manage projects effectively.
Craft a Compelling Cover Letter: In your cover letter, express your passion for brand activation and how your skills align with the company's objectives. Mention your experience with on-trade and off-trade accounts, and how you can contribute to increasing the rate of sale.
Showcase Your Creativity: Since the role requires creative thinking, include examples of unique events or activations you've planned. Highlight any innovative strategies you've implemented that led to measurable outcomes.
Highlight Your Flexibility: Emphasise your willingness to work evenings and weekends as required by the activation schedule. Mention your full UK driving licence and readiness to travel frequently across the UK, as these are key requirements for the role.
How to prepare for a job interview at Proof Drinks
✨Showcase Your Brand Activation Experience
Make sure to highlight your previous experience in brand activation or field marketing. Be prepared to discuss specific campaigns you've worked on, the strategies you implemented, and the measurable outcomes you achieved.
✨Demonstrate Your Creativity
Since the role requires creative thinking for unique activations, come prepared with examples of innovative ideas you've executed in the past. Think about how you can apply this creativity to the company's brand objectives.
✨Understand the Market
Research the alcoholic beverages and FMCG sectors thoroughly. Familiarise yourself with current trends, key competitors, and successful brand activations. This knowledge will help you speak confidently about how you can contribute to their goals.
✨Prepare for Questions on KPIs
Be ready to discuss how you have previously driven commercial KPIs. Prepare to explain how you monitor performance, gather insights, and report on ROI, as these are crucial aspects of the role.
